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Right House, Right Place, Right Time: Community and Lifestyle Preferences of 45+ Housing Market Paperback – January 15, 2008
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About the Author
Margaret A. Wylde, Ph.D., heads ProMatura Group LLC, an international research firm headquartered in Oxford, Miss. Dr. Wylde has conducted research about home preferences and purchase decisions for more than 20 years. Unrelenting in her effort to stamp out ageism, she teaches builders and developers how to gauge the preferences of their target market sector before they decide what to build. Dr. Wylde is a popular speaker as well as author who has taken her message to audiences of builders and developers in the United States and abroad.
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Top customer reviews
The problem is that this is a rather slim paperback, and I was stunned to see its $69.00 price tag.
So, if you are looking for a book that is well-researched, and replete will technical details about this subject, then this is your book. But, I believe the cost of this book is almost absurdly high - and will ultimately work against this book getting any kind of real audience.