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Summer Sun Care
Protect and perfect your skin See more

Rimmel Lasting Finish 25 Hour Liquid Foundation True Ivory

4.2 out of 5 stars 37 customer reviews
About the Product
  • Long lasting
  • Lasts up to 25 hours
  • Revitalizing mineral complex and moisturising aqua primer

Frequently Bought Together

  • Rimmel Lasting Finish 25 Hour Liquid Foundation True Ivory
  • +
  • Rimmel Lasting Finish 25 Hour Liquid Foundation Ivory, 1 Ounce
  • +
  • Rimmel Lasting Finish 25 Hour Liquid Foundation Warm Ivory
Total price: $42.70
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Product Description

Why 25 hours? Because you want your makeup to last as long as you do. Face it. Your day is stressful. Early mornings, late nights. And we all want our makeup to look fresh and feel comfortable all day long. Rimmel London introduces Lasting Finish 25 Hour Foundation, our first foundation that is sweat, heat, humidity and transfer-proof for up to a full 25 hours. The revolutionary formula, complete with a revitalizing mineral complex and moisturising aqua primer, helps to reenergise overworked skin. Feels hydrating all day. No sign of make up fatigue for up to a full 25 hours. It's time to demand more!

Product Details

  • Shipping Weight: 1.4 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B004LXHOEW
  • UPC: 881147850839 885136351772 883406728804
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #62,446 in Beauty (See Top 100 in Beauty)

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
I am so impressed with this make up. It looks smooth and natural and makes my skin look great, but most importantly, it really does stay on. I have light skin that flushes and turns red easily, and a lot of the other foundations I've tried mask that temporarily but then wear off. I prefer this foundation to the more expensive department store one I'd been using.
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Verified Purchase
I only wear long lasting, water resistant , humidity proof foundations. With that being said it seems like every time I find a foundation that works the company has to go and change the formula and ruin a perfectly good product. I decided to try Rimmel based on countless reviews and price. I really like it a lot. I apply it with a damp makeup sponge and lightly dust with powder. I would say it lasts about 8 good hours . It doesn't dry my skin out either. Hopefully they won't change the formula . It'll never be as good as the original Revlon Color Stay ( before the useless softflex) but I like it better than everything else I've tried which include Clinique superfit, Estee Lauder Double wear, Maybelline SuperStay...etc ( I've tried so many and wasted so much money it's ridiculous !) For the price you can't beat Rimmel. I am in my 40's, light skinned but tan easlily and the true ivory is a perfect match. It's a nice light natural color. Not ghost like or pinky at all. Very neutral. Enjoy ( :
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Verified Purchase
This is true to the word and does last for a long long time :) It is a little difficult for me to get it off but that's okay for me! The tube also drips a little bit of the foundation but again its just a small dot. I bought this to make me look just a smidge darker. I'm light skin and usually just stuck to the lightest color I could find, which is an ivory. This ivory shade does NOT make me look overly tan or a totally new person, it does a perfect job making me the perfect shade :)

I also suggest using a sponge to apply this foundation instead of a brush. I think a sponge spreads it out more and blends into the skin more. And defiantly use a powder foundation to set this one as well.
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Verified Purchase
Well, I wrote a whole thing on my daily makeup routine on a review of Rimmel Stay Matte Pressed Powder and how this foundation and the powder--plus a bit of blush and lipstick--are THE basis for feeling good about myself each day. You can't beat this foundation, especially since you can cut open the tube after you think it is all gone and there is a lot more for another week or so of applications. (Just clean out the flattened end, then fit the pieces together again, sliding one over the other so you still have a tube to hold the makeup.) (I hate buying glass bottles of foundation where you can't get 1/4 the product out of the thing and you have to throw it away!) But that's only a part of why I like this foundation. It goes on smoothly, covers the pink tiny spots or bluish part under the eye (no concealer needed) and stays on all day. It also has an SPF rating so no sun block is needed. (And it works too. I've worn it to the beach, no problem!)
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Verified Purchase
I thought I was ordering Ivory 100 but I got it and it was True Ivory 103. Which turns out, looks way better on me than the color I was using. I still love this makeup!! It covers well with very little makeup, it lasts me a long time. I use their matter powder with it as well and it lasts me all day. And it feels light, I don't ever feel like I have makeup on.
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Verified Purchase
I like this Rimmel Lasting Finish 25 Hour Liquid Foundation. I like an all day wear foundation and I defiantly get that with this product. I apply once in the morning and never need touch ups. Good coverage and easy to apply. A small amount goes a long way for me making this a good value for my money. I have sensitive skin and get no breakouts or irritation from this product. I will be getting this again.
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Verified Purchase
Wondering if I got an expired product. Normally I love the Rimmel brand and I've purchased this foundation many times before. However, this time my product was runny and the consistency seemed a bit off. This has never happened before and was rather disappointing. I ended up picking up an entirely different product from the local drugstore.
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Verified Purchase
I'm happy with this product. It lasted all day (about 12 hours) and didn't fade away at all neither showed the makeup was worn out or old. It applies smoothly and a little goes a long way. At the end of the day my front head region, in between my eye brows, began to shine a bit from my naturally oily skin -- but nothing compared to other drugstore foundations which do a lot worse on that area and do not hold back the oil that starts showing a lot at the end of the day -- but the rest of the face was perfectly fine and looked neither dry or oily but just a natural look. I recommend this product as an affordable and very good foundation and I'll definitely purchase again.
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