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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life Paperback – Bargain Price, January, 2004
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Florida, an academic whose field is regional economic development, explains the rise of a new social class that he labels the creative class. Members include scientists, engineers, architects, educators, writers, artists, and entertainers. He defines this class as those whose economic function is to create new ideas, new technology, and new creative content. In general this group shares common characteristics, such as creativity, individuality, diversity, and merit. The author estimates that this group has 38 million members, constitutes more than 30 percent of the U.S. workforce, and profoundly influences work and lifestyle issues. The purpose of this book is to examine how and why we value creativity more highly than ever and cultivate it more intensely. He concludes that it is time for the creative class to grow up--boomers and Xers, liberals and conservatives, urbanites and suburbanites--and evolve from an amorphous group of self-directed while high-achieving individuals into a responsible, more cohesive group interested in the common good. Mary Whaley
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
"The creative-capital theory turned out - at least after preliminary testing - to provide the best explanation for Austin's high-tech transformation." -- The New York Times
"What growing numbers of people seek in their work is basically this: They want to be creative." -- Optimize Magazine
"[Florida] argues that the cities that appeal to the creative vanguard will prosper in an economy driven by inventiveness." -- Wired --This text refers to an out of print or unavailable edition of this title.
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Top customer reviews
Anyway, I found the book full of a lot of statistics that he used to prove his theory correct. Except where it didn't fit...He seems to think that the entire creative class is a bunch of hippies who live to work and listen to cool music and live in tight neighborhood where they can either sit in coffee shops and collaborate or sit in bars and collaborate.
In any case,clearly, the entire class does not meet those standards. As a result, I found he gives a lot of mixed messages that leave one neither hungry nor full.
The end has some good points, but they are mostly obvious-and he doesn't explain how these things are to come about except for the class as a whole to rise up and make it happen.
Finally,I get the idea that he thinks the creative class is something new (even though he acknowledges that creative people have always existed. He vilifies Ford and the assembly line-forgetting that Ford created the assembly line-it was a creative act that launched a new era in manufacturing.
Now we are in a new age moving to an information and knowledge economy. But, we are not there yet. It may take decades before this fully happens. Yet he does not speak of a transition -just one day we are industrial age and the next we are thinkers....
I expected more from this book and, sadly, I didn't get it.
The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life (Paperback) by Richard Florida is an informative book that covers A LOT of ground and has A LOT of data....but not as much "information" as I would have expected. Let me explain.
The premise of this book is that society today is that a new Creative Class exists and is driving the way we live today. Florida uses this creative class to explain why societal changes and patterns of living as well as why some cities are more attractive than others (e.g., Silicon Valley vs Oklahoma City).
The question behind much of the research for the book is:
How do we decide where to live and work? What really matters to us in making this kind of life decision? How has this changed - and why?
This is an interesting question...and one that Florida tries to answer throughout the book by using statistics, quotes from other authors and a good deal of words.
The first 3/4's of the book is dedicated to describing the Creative Class, how they live and work and why they are different from their 'parents'. There is a ton of data and a lot of time is spent by Florida quoting research, arguing against other theorists and using statistics to "make his case" that the Creative Class is the most important class of our time. During this portion of the book, Florida makes the argument that there is a strong correlation between those cities/regions that are more tolerant and the number of creative class works that live and work in the area.
One interesting section of the book describes the changing work environment that is making it possible for people to set their own schedules, work from home and be much less constrained by the old '8 to 5' mentality that has been a part of American business for so long.
The last quarter of the book describes how cities and regions have developed themselves into a magnet for the creative class. Florida states that in order for a city (or region) to become a 'creative class' magnet, they must have the "3T's of Economic Development"...Technology, Talent and Tolerance. A brief description of each follows.
* Technology - a city/region much have the technological infrastructure in place to fuel a creative and entrepreneurial culture.
* Talent - A city/region must have a talented and highly educated workforce
* Tolerance - A city/region much have a high tolerance level and not try to force people to 'fit in'
The topic of the book was interesting to me but the delivery was somewhat confusing and poorly constructed. Many times I got lost in the middle of a paragraph and had to start over...this from a guy who reads many many books a year on various topics. I'm used to reading dry material...but this was worst than most.
Chapters 6 through 9 are probably the most interesting and descriptive of the book. These chapters describe the reasons behind why people in my generation (and those younger than me) are looking for more than 'just a job' and why many people are tiring of the '8 to 5' experience.
With that said, I would still recommend this book to those folks interested in the topic of economic development, regional development, city planning or just a general review of social science literature. If you pick up this book, take my advice and skim it rather than read every word...there is a lot of "stuff" that isn't relevant to the overall message of the book.