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The Rise of the Nones: Understanding and Reaching the Religiously Unaffiliated Paperback – May 6, 2014

4.4 out of 5 stars 136 ratings

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Editorial Reviews

From the Back Cover

The single fastest-growing religious group of our time is those who check the box next to the word none on national surveys.

In America, this is 20 percent of the population.

And most churches are doing virtually nothing to reach them.

In this hard-hitting examination of our churches' current evangelism methods, which often result only in transfer growth--Christians moving from one church to another--rather than in reaching the
nones, James Emery White calls us to discover the mission field right outside our doors. The pastor of a megachurch that is currently experiencing 70 percent of its growth from the unchurched, White knows how to reach this growing demographic, and here he shares his ministry strategies with concerned pastors and church leaders, answering questions like

· Exactly who are the unaffiliated?
· What caused this seismic shift in our culture?
· How can our churches reach these people?

If you long to see growth in your church that is the result of lost people entering into the family of God, this book is where you should start.


"In an era of increasing complexity and religious apathy, James Emery White has written a book that is helpful, informative, challenging, and timely. Those who care about communicating the gospel in this complex culture and think the church must regroup and re-engage should read
The Rise of the Nones."--Ed Stetzer, president of LifeWay Research


James Emery White (PhD, Southern Seminary) is the founding and senior pastor of Mecklenburg Community Church in Charlotte, North Carolina, often cited as one of the fastest-growing church starts in the United States. Former president of Gordon-Conwell Theological Seminary, White is the author of several books, including Rethinking the Church, What They Didn't Teach You in Seminary, and The Church in an Age of Crisis.

About the Author

James Emery White, PhD, is the founding and senior pastor of Mecklenburg Community Church, a suburban megachurch in Charlotte, North Carolina, often cited as one of the fastest-growing church starts in the United States. Former president of Gordon-Conwell Theological Seminary, White is the author of several books, including The Rise of the Nones, Meet Generation Z, Rethinking the Church, The Church in an Age of Crisis, and Christianity for People Who Aren't Christians. He lives in North Carolina.
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Product details

  • Publisher ‏ : ‎ Baker Books; Illustrated edition (May 6, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 222 pages
  • ISBN-10 ‏ : ‎ 0801016231
  • ISBN-13 ‏ : ‎ 978-0801016233
  • Item Weight ‏ : ‎ 8.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.56 x 8.5 inches
  • Customer Reviews:
    4.4 out of 5 stars 136 ratings

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James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, North Carolina; president of Serious Times, a ministry which explores the intersection of faith and culture and hosts ChurchandCulture.org; ranked adjunct professor of theology and culture at Gordon-Conwell Theological Seminary, where he also served as their fourth president; and author of more than twenty books that have been translated into ten languages.

Dr. White holds a B.S. degree in public relations and business, along with the M.Div. and Ph.D. degrees and was awarded a Garrett Teaching Fellowship in both New Testament and Theology. He has also done advanced university study at Vanderbilt University in American religious history, and continuing education at Oxford University in England, including participation in Oxford’s Summer Programme in Theology. He has served as a visiting professor at such institutions as New Orleans Seminary, Southern Seminary, Southeastern Seminary and the Moscow Theological Institute. He has also served on the Board of the Boston Theological Institute, which includes such schools as Boston College, Boston University, and Harvard.

Though his family's roots have been tied to North Carolina for generations, he was born in Chicago, and then lived in California, Utah, and Washington during his childhood. His family returned to North Carolina during his teen years. Dr. White and his wife, Susan, have four children and nine grandchildren.

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