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Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life Paperback – May 1, 2012
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"Leave it to Patty Azzarello to turn the secrets of genuine and effective leadership into a practical action plan. Who needs a mentor when you can read this book?"
-Debra Chrapaty, CIO, Zynga
"I often get midlevel managers asking me how they can crack into the next level, and I have had many managers who don't ask and get stuck. Rise is the definitive guidebook to create a breakout moment in almost any career."
-Rob Meinhardt, GM, Dell
"Did you ever wish someone would just write down what you have to do to get promoted? Rise lays it out for you. It's easy to read, easy to implement, and tested in the real world. Read this book, or else work for someone who did."
-Jim Davis, CEO, Verified Person, Inc.
About the Author
PATTY AZZARELLO is a successful Silicon Valley executive who now runs her own management consulting company, leading business transformations and positively impacting the careers of thousands of people across the world. She lives in Carmel Valley, California. Visit azzarellogroup.com.
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The book is divided into three sections, "Do Better", "Look Better", and "Connect Better". In the "Do Better" section, Patty gives a wealth of tips on taking control of your job and work life. This section is full of golden advice that I wish someone had given me years ago. Every page hit me with another "aha moment", from learning to prioritize work into "Ruthless Priorities", to delegation, to accepting that you can't accomplish everything, to allowing yourself the time to think through problems. She also focuses on rooting your prioritization in what will actually bring value to your organization instead of killing yourself trying to do every single piece of work that comes across your desk.
This section is worth the price of the book in itself. Unfortunately, the other two sections for me didn't live up to that same level of awesomeness. The section "Look Better" is about not just presenting oneself better but ensuring that the work one and one's team does gets noticed by the higher-ups. The section "Connect Better" is about building one's network.
There are several reasons why I didn't get as much from the other two sections. For one, the language and advice in the first section are largely very practical. However, the second and third sections regress into gobs of corporate buzzspeak with lots of references to marketing oneself, personal brands, etc.
The advice itself in these sections ranges from somewhat practical (dressing better) to outright sucking up. For example, she has a passage about using flattering words to create an in with an executive. Advice like that may work but it's just not me.
These two sections are incredibly dense, as well. They contain a lot of advice, and I felt lost trying to wade through it. Compare that to the "Do Better" section where every tidbit felt like something I could immediately start doing.
The final nail in the coffin for me on the last section was how it contradicted the first. In the first section, Patty talks about using the "Do Better" techniques to get a better handle on the work/life balance because, in her opinion, that's important. However, in the "Connect Better" section, she states that to truly rise, one will have to regularly sacrifice family life. Throw in the previously mentioned sucking up advice and for me the book started reading like a "corporate lackey how-to".
None of that to say that the advice in the "Look Better" and "Connect Better" sections doesn't work. It's all sound, and I've seen many leaders have those qualities to some degree or other.
Regardless, for me, the "Do Better" section was worth the price of the book alone, and I highly recommend the book at least for that.
Over my 20+ years in the business world I have see these techniques used by successful executives. I have also seen unsuccessful executives not use these techniques. This is the first time I have seen anyone articulate these necessary skills.
I will bribe my kids to read it when they are old enough.
I WISH I had this book 20 years ago.
Please give a copy to young adults as they enter into their careers.
I bought three copies of RISE, one for my son who is a freshman at Berkeley and one for myself and my husband, one for my assistant. I wish Patty wrote this book twenty years ago that I could benefit from her stories, questions, and advice.
Rise provides simple, insightful and practical career advice that are easy to follow. Do Better (have more impact), Look Better (be visible) and Connect Better (get support) have become my new work and life principles.
Rise also provided vivid stories with real business cases along with questions that diagnose complex problems. I used some of them at my office; these questions helped me clarify priorities and made right tradeoffs.
Patty also teaches her readers to define the real purpose and outcome of life. The purpose of life prevents us from wasting time on happy and easy jobs, but rather taking the challenging jobs, learning new skills and making the bigger impact.
Patty also teaches readers to add real value to their jobs and companies, not just wasting time to earn a paycheck. I tried her suggestion in last few months, found out that I forced myself to think about the customers, company and my peer groups first, People appreciate my intention and effort to add value. They are much easier to collaborate. Together we are making bigger impacts.
Patty also teaches readers to think of work and life as mutually reinforcing instead of competition. The story of dinner in a fancy shopping bag with a silk scarf over it demonstrated the happy reinforcement. Many enlighting stories are waiting for you just a beautiful pearls. Enjoy the book!
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This is one of the best books about buidling a career.Read more