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Patty Azzarello

Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life Paperback – May 1, 2012

by Patty Azzarello (Author), Keith Ferrazzi (Foreword)

4.7 504 ratings

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A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.

Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps:

Do Better: Set ruthless priorities, and work and lead more strategically to deal with frustrating obstacles.
Look Better: Build your credibility with the people who can help (or blacklist) you.
Connect Better: Develop your network without being political. Get on "the List" of people who get the best opportunities.

Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.

Print length

288 pages
Language

English
Publisher

Ten Speed Press
Publication date

May 1, 2012
Dimensions

6.1 x 0.72 x 9.1 inches
ISBN-10

1607742608
ISBN-13

978-1607742609
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Editorial Reviews

Review

"Leave it to Patty Azzarello to turn the secrets of genuine and effective leadership into a practical action plan. Who needs a mentor when you can read this book?"
-Debra Chrapaty, CIO, Zynga

"I often get midlevel managers asking me how they can crack into the next level, and I have had many managers who don't ask and get stuck. Rise is the definitive guidebook to create a breakout moment in almost any career."
-Rob Meinhardt, GM, Dell

"Did you ever wish someone would just write down what you have to do to get promoted? Rise lays it out for you. It's easy to read, easy to implement, and tested in the real world. Read this book, or else work for someone who did."
-Jim Davis, CEO, Verified Person, Inc.

About the Author

PATTY AZZARELLO is a successful Silicon Valley executive who now runs her own management consulting company, leading business transformations and positively impacting the careers of thousands of people across the world. She lives in Carmel Valley, California. Visit azzarellogroup.com.

Excerpt. © Reprinted by permission. All rights reserved.

WHY I WROTE THIS BOOK
     I wrote the book that I wished I had been able to read as I was building my own career. I want to help people get further, faster, and be more satisfied with their work. There were four real motivators for the book.

1. TELL ALL THE SECRETS
     I was very fortunate to get a lot of help from smart people who cared about me along the way. Because of that, I was told a lot of important things that no one else was. Without executive-level, personal mentors, most people don't ever get to learn about what really matters and what really works. They don't learn how to avoid the common pitfalls or get the insights they need to survive the confusing and rough times.

     So I want to give away all the secrets-all the executive, insider information that is typically shared with only a select few people who get taken under a mentor's wing.

2. I HATE WASTED TIME
     I hate wasting anything, particularly time, energy, and potential. So I don't like to see people wasting time, investing their heart and energy, but not getting anywhere-and, in fact, burning career capital.

You see, I am a maximizer through and through. What I mean by that is that I am driven to find the most direct and effective path to accomplish things and then do them the best they can be done, whether that is being a CEO or making a tuna sandwich.

     As such, I invest enormous amounts of time, thought, and energy to figure out how to do something an easier, faster, or better way. I refuse to let my time get burned up on things that don't make a big difference or have a significant payoff. So I've spent a lot of the last twenty-five years figuring out how to tune my actions and invest my efforts to maximize the payoff for the businesses and for my career.

     I know what works. I got there. I know how you can get the career you want. Through all my learning, mistakes, failures, embarrassments, wins, and advances (and maximizing) along the way, I've broken the code. I have defined and developed a concrete, practical, and repeatable approach for building the success you want. I've learned how to benefit both my business and my career and not get killed in the process. And I want to share how you can do it, too.

3. IT'S OK TO TAKE CARE OF YOURSELF

     I want to help people recognize that taking care of your career is not selfish. When you start managing your career on purpose, you end up doing a better job because in order to advance your career, you must add more value to the business. In fact, adding more value is the only reliable way to advance. So taking control of your career is not just good for you; your team and your company also benefit because you become more capable and more valuable. Conversely, if you never focus on taking care of yourself, you will get buried with work, burned out, and used up and you'll miss the chance to grow.

4. YOU CAN GET THERE

     It has been a huge lesson for me that breakout success can come from doing relatively simple things. The key is in the doing. And the things that have the biggest impact are all very doable; the problem is that they are easy to miss if you don't learn them and if you don't make it a point to do them on purpose.

WHERE I CAME FROM
      Growing up, I was a fat kid and a nerd. I was an artist, a singer, and an actor, and I was drawn to math and science.

     When I started at university, I was registered as a fine arts major, but when I showed up at orientation I heard my mother's voice in my head saying (for as far back as I could remember), "You will go to college. You will get a good education and a good job and you will support yourself. Never rely on anyone else to support you. That's your job."

So, fearing I would struggle to earn a good living as an artist, I crossed out "Fine arts," penciled in "Electronic engineering," and went to stand in the electronic engineering line.

     After college, I began my career at Bell Labs in Holmdel, New Jersey, as an engineer in the robotics research lab. I hated it. I was miserable and thought I had screwed up my life (more on this and what I did about it later).

     I went on to work in individual roles as a technical sales consultant, a sales rep, a product manager, and a product marketing manager. I did plenty of trade show booth duty. I know what it's like to start in a thankless, entry-level job.

In my late twenties I got my first big multilevel management job running a software development organization of about 150 people. I eventually held executive roles in marketing and sales organizations as well as general management.

     My career really took off when I became Hewlett Packard's youngest general manager at the age of thirty-three. I was running a $1 billion software business for HP at thirty-five and was CEO of a private software company at thirty-eight.

     I am very lucky to still have the guidance of many mentors and brilliant people who care about me. I could not have achieved any level of success without the support of my parents, sister, and husband. I still enjoy art and I'm an avid cyclist and scuba diver. I donate to charities and I like expensive shoes. I am no longer fat but I am still kind of a nerd.

Product details

Publisher ‏ : ‎ Ten Speed Press; NO-VALUE edition (May 1, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1607742608
ISBN-13 ‏ : ‎ 978-1607742609
Item Weight ‏ : ‎ 1.04 pounds
Dimensions ‏ : ‎ 6.1 x 0.72 x 9.1 inches

Best Sellers Rank: #101,306 in Books (See Top 100 in Books)
- #326 in Job Hunting & Career Guides
- #1,150 in Business Management (Books)
- #1,340 in Personal Finance (Books)

Customer Reviews:
4.7 504 ratings

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Patty Azzarello

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Executive, Author, Speaker, CEO-Advisor (not painful).

What is that business initiative that is so important you must not fail? Was it the same one last year? Are you stuck?

Patty works with Companies to improve their business execution and develop their leaders.

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Peter W. Smith

Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life by Patty Azzarello

Reviewed in the United States on March 11, 2013

Verified Purchase

Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life

The Original` Marissa Mayer: How Patty Azzarello Became a Tech CEO at 38
A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.

The Original Marissa Mayer: How Patty Azzarello Became a Tech CEO at 38
Patty Azzarello became the youngest general manager at HP at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). I was fortunate enough to work for Patty and received a life's worth of wisdom. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life)

Patty's book if one of the finest business and career works I have ever read. It is especially relevant to women in the workforce today. Patty's raise through the ranks of a mostly male dominated industry (Software Engineering) is astounding rising through the through the ranks completely of her own accord is remarkable. Relaying upon her own indigence, savvy and finesse Patty became one of the most respected and measurably successful mangers in the industry

Patty's book covers a wide range of management topics from her raise in the management ranks from a lone field engineer to CEO.

The book also documents critical management functions that are seldom carried out or measured in today's market place, accountability, effectiveness, and staff motivation. One of the most intriguing sections of the book deals with the highly importantly yet seldom taught or encouraged SELF-growth. Patty focuses on how to grow your own career and build your own "brand" within your organization. Patty teaches us to push ones self to the next level of achievement ("Do it scarred"). Some of the best advice I have every received. (No one said it was going to be easy)

Patty's natural narrative style makes this an enjoyable read. Her humble style of writing reminds me of the folksy advice of Warren Buffett which makes for an entertaining book.

A colleague of mine at a billion dollar Software Company engaged Patty to deliver a 4-day seminar. After the engagement I was never so flooded with emails. The Global business partner and VP of HR as well as CFO and CEO extolled her virtues.

`"We have never invested in our employees and received an immediate return on our investment. Almost instantly, moral, collaboration, accountability and people stretching themselves to the limit have already begun""

I would highly recommend this book to anyone who has management aspirations or who just wants to grow professionally!

Regards,
Pete Smith
Director of Business Management
Teachlogic.com
Pete.smith@techlogix.com

4 people found this helpful

Helpful

Amber's Favorite Things

A MUST READ for Every Rising Career Professional

Reviewed in the United States on June 15, 2021

Verified Purchase

This book is fundamentally changing the way my brain is wired and opening my eyes wider to the things I need to launch myself to the next level. I cannot say enough good things about this book, but I'll summarize my top ones as it pertains to how the book is written:
1. Layout - the book is laid out in the most impactful and understanding way, building on the last concept and the ones touched on before.
2. Readability - I've heard people share business tips and details with me throughout my career, but never the way Patty shares them. They are easy to read, understand, succinct. She's direct, to the point, and confident with all her statements.
3. Content + Supportive Content - the way she shares information, then highlights a story, you immediately resonate with the content. The story allows you to become emotionally connected to the content, therefore, providing more memorable moments that resonate. It's absolutely brilliantly constructed!

As far as content and thing I found to be especially impactful - the entire section on "DO BETTER" - so many amazing nuggets of information, more specifically, the parts about ruthless priorities, coaching your leaders, and communicating to them. If you skip reading the entire book, just read 20-37. You will not regret it. And then, you will want to finish the book!

Overall - if you are a professional, know someone who is just graduating high school/college...literally, anyone you know is on their way to success, buy this book for them. It is the book they need and want, and they will thank you later.

One person found this helpful

Helpful

quizzy2

Incredibly relevant, very insightful, and oddly entertaining

Reviewed in the United States on February 1, 2013

Verified Purchase

I love this book and I'm not a big business book reader. In fact, where I work (big corporation) there is always a business book du jour and I find it maddening when management takes 5% of the intended message and applies it for 2 weeks and then back to business as usual. So I've actually avoided many recent business books.

I happened upon this book on my Kindle as a recommended book while looking at another book. I downloaded the sample because I found the topic compelling. It's actually been a page turner for me. Truly. Is this the Twilight for business geeks with a life? It might be. Apologies for that reference.

This type of management in my organization does not exist - which explains alot. I'm very anxious to apply the skills I've read here to my career and see what happens. I'm a workhorse now (see book for definition!) so we'll see what I can do about wiggling out of that. After reading this I can see how each person in my leadership organization fits and what they're doing wrong (and why I'm frustrated to report to them).

Patty's references to the people who make you crazy and how to deal with them, ignore them, or learn from them make me far more equipped and actually hopeful. I now have a better understanding of what someone else did and how it worked for them.

Also a fault in my organization is mistaking movement with progress. Patty refers to that as output not being the equivalent of an outcome. Her examples are excellent. I feel hopeful now that even though in my organization you're expected to work 60+ hours a week as you move up even to low level management, it's not necessarily how I have to work if I focus on outcomes rather than output. This is a huge revelation for me knowing that it's ok to not just comply with how so many others choose to hand over their life for a company car. I never want to sign up for that, I kind of like hanging out with my family.

The range of topics and their real world application is very impressive. I've already bought a copy for my little sister and recommended it to a few colleagues. I even made the tuna recipe in the back. Is there a single part of this book that I won't recommend? No, even the tuna was great.

As for me, I'll update this review in about 5 years to let you know how it worked out.

9 people found this helpful

Helpful

Top reviews from other countries

Calvin G

Best execurive book I've read

Reviewed in Australia on November 24, 2016

Verified Purchase

I've read a lot of executive books and this is probably the best. It exposes you to how to actually rise with concrete guidance rather than general philosophies. I wish I had it when I was starting out and ambitious...there's so many things I did wrong. I'll need to reset my thinking and begin on the tips in this book.

Booky

Priceless info from someone who's been there!

Reviewed in Canada on October 5, 2014

Verified Purchase

I'm in my early thirties, and wanted to read a book that would help guide me to a better place in my career and at a faster rate. "Rise" prepares you, by giving valuable first hand tips and advice from a young professional who did it herself.

The three principles in the book are very true and easily overlooked. For instance, we all know that co worker who works longer and harder (and may have more technical skills than most), but get's overlooked for big promotions, time and time again. Why is that? Likely because he/she doesn't communicate or make visible, his/her work accomplishments to the right people (i.e. LOOK Better).

Or perhaps you're like myself and ignore networking (either due to inertia or unawareness). Well, if you want to get to the top, Patty will drill into your mind why networking is so very important and necessary in making it to the top of any organization. No matter your talent level, in the majority of firms you can't reach the C level if you work within a silo or limited network of peers. You need help from higher ups. Patty explains how networking is not about having a safety net when out looking for a new job. Networking is about gathering and maintaining a growing number of peers in your field and having a mutually giving relationship with them. This means you give as much or more to each member of your network than you ever take.

Just an amazing, eye opening book that I would recommend to anyone looking to excel and advance in their field of work.

One person found this helpful

lgrpl

Every page is chock full of useful actionable content

Reviewed in Canada on November 14, 2019

Verified Purchase

I bought it 3 weeks ago and I'm reading it for the 3rd time already.

I've always been wary of business books because I feel like most of them can be summarized into a short article.

But every page in your book is like a handbook / manual and every page is chock-full of really practical, put-into-action-right-away type advice.

I bought the audiobook to listen to it passively and there was so much good stuff I wanted to underline that I also bought the ebook. Halfway through the ebook I bought a physical copy so that I could put sticky notes in as book marks so I could use it as a quick reference.

Dawne

Patty has it right...

Reviewed in Canada on October 4, 2016

Verified Purchase

I really enjoy Patty's writing style - a very clear and direct way that feels like I'm listening to my personal mentor. The book is a practical how-to enjoy that big chunk of time we spend at our jobs. Time we invest in our careers. In three practical steps, Patty shows us how we can plan to add value, make a difference and get the most out of our time. I'm sure I'll be reading this over and over.

Amazon Customer

I highly recommend!

Reviewed in Canada on February 17, 2018

Verified Purchase

I've been in management for several years and always knew I could be (and wanted to be) more effective in my role as a leader and employee. This book has given me tips that have already proven to be beneficial for me. I highly recommend!

See all reviews