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Rise: How to be Really Successful at Work AND Like Your Life Paperback – November 18, 2010

5.0 out of 5 stars 20 customer reviews

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Editorial Reviews

About the Author

Patty Azzarello became the youngest general manager at Hewlett-Packard at age 33, ran a $1B software business at 35 and became a CEO at 38 (without turning into a self-centered, miserable, jerk). Whether leading massive business transformations or advising CEO’s 1-to-1, her insights, integrity, and generosity have fused with her work to create life-changing impact on the careers of thousands of people in large and small companies across the world. Patty is a remarkably down to earth executive who has a rare gift for making you realize your success is more achievable than you ever imagined. This has made her one of the most highly sought after advisors in business today. It’s simple: When you work with Patty, you get better. Patty has held leadership roles in General Management, Marketing, Sales, and Product Development, including Vice President and General Manager of HP OpenView, President and CEO of Euclid Software, and Chief Marketing Officer for Siebel Systems.
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Product Details

  • Paperback: 332 pages
  • Publisher: Newton Park Publishing (November 18, 2010)
  • Language: English
  • ISBN-10: 0615415776
  • ISBN-13: 978-0615415772
  • Product Dimensions: 5.5 x 0.8 x 8.5 inches
  • Shipping Weight: 15.5 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,444,714 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
I read a lot of business/career books and they typically have 3 or 4 insights that I can take from them and use in my day job. I stopped folding pages back and highlighting passages in RISE because just about every page had a mark or a bent page...this book is that good.

Patty provides actionable insight on a more efficient and effective way to succeed in your career, raise your credibility and build a bulletproof network. RISE is required/desired reading for individual contributors and execs alike. Patty's insights are screamingly simple and extremely effective achieving a breakthrough in your career...to the point that I actually quote her book to friends and colleagues. All the sections contain valuable information, but if I were going to call out one item from each section that I've found the most valuable from a return on investment perspective based on Patty's book, I'd highlight these 3:
* Ruthless Priorities (Do Better): I can't tell you how many times I've been frustrated that team members "just don't get it!" Based on RISE I've changed the way I frame issues in terms of Ruthless Priorities that has had a measurable impact on the success rate of initiatives.
* Your Personal Brand (Look Better): Who do you think you are: The Innovator? Operational Expert? Closer? Who do OTHERS think you are is the more relevant question. Your brand is not something you just write down, it needs to be reinforced over time through deliberate behavior.
* Authentic Networking (Connect Better): Patty has a pretty pragmatic approach here and the best advice I've gotten from anyone regarding networking. Specific examples on how to leverage the people around you in a way that's value add for them in order to expand your network.
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Format: Paperback Verified Purchase
I have started and stopped many, many a business book in my 20+ years in high tech. With the best of intentions, I started the material excited that I was on some path to enlightenment only to abandoned ship due to sheer and absolute boredom. I also seldom offer reviews (of any kind) but then Rise is not one of "those" business books.

I cannot recall, in a long time, a book so well organized, so thought provoking nor so damn relevant to today's business community as Rise. Ms. Azzarello speaks to the reader in plain, direct English with tremendous passion and purpose for the insight she provides. Insight and perspective forged from real experience. Experience that significantly "moved the needle" in leading, large-scale, high tech organizations where all too often real performance and how to achieve it is lost amid politics, power plays or just plain incompetence. Her style is genuine and casual. Like the ol' friend next door you've known for years. A friend, in this case, whom the reader comes to feel, really does want you to benefit from her advice and experience, both good and bad.

Whether you are an industry veteran or a recent college grad, you'll benefit from the value the book provides. Honestly, one of the best books, of any kind, I have read in quite some time.
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Format: Paperback Verified Purchase
In "Rise," Patty Azzarello has done what no other successful executive before her has: analyzed, codified and recorded the steps and techniques required to achieve success in, and more importantly, to gain more fulfillment from one's career.

Patty provides a simple three-step program (1. Do Better; 2. Look Better; 3. Connect Better) one can follow in a prescribed and pragmatic, step-by-step manner. And she provides a measurable amount of the wisdom and specific guidance in a freakin' $19 book that one would pay many hundreds of dollars for in one of her in-person trainings. I would know this, because I've spent several hundred dollars to take one of Patty's training sessions. And I thought THAT was money well spent.

After reading this book, I'm buying multiple copies for my wife, friends and associates. Because it's a bargain. In fact, I don't think you'll find this type of counsel, written in plain-spoken language and designed to provide you a myriad of short cuts, anywhere else. I know that I haven't.
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Format: Paperback
Before you enter the corporate world, read this book. It will save you a lot of headaches, and you'll avoid a ton of mistakes. Patty gives you the guide for being seen as a top executive, and not just someone who can "do the work." It's about rising above that, being seen as a leader, and being able to do the job of a leader. Consider the purchase of this book as a paltry investment in your future career.
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Format: Paperback
RISE treats common business topics from an uncommon perspective--common sense. Patty writes a compelling treatise on how it's possible and even imperative to have, and love, your life, WHILE you're performing as a topic executive. She has lived what she preaches, and it shows in the anecdotes and suggested approaches. You can feel her passion for the subject--reading this is like having a personal balance coach who really knows how hard it is to make time for work, friends,and family. She debunks the myth of "have it all" and focuses on how to find what truly makes YOU happy. This author also has a business leadership blog I've subscribed to that's more of the same great stuff. A fresh executive voice worth paying attention to. Get the book for yourself and two copies for friends.
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