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Rise: How to be Really Successful at Work AND Like Your Life Paperback – November 18, 2010
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Top Customer Reviews
Patty provides actionable insight on a more efficient and effective way to succeed in your career, raise your credibility and build a bulletproof network. RISE is required/desired reading for individual contributors and execs alike. Patty's insights are screamingly simple and extremely effective achieving a breakthrough in your career...to the point that I actually quote her book to friends and colleagues. All the sections contain valuable information, but if I were going to call out one item from each section that I've found the most valuable from a return on investment perspective based on Patty's book, I'd highlight these 3:
* Ruthless Priorities (Do Better): I can't tell you how many times I've been frustrated that team members "just don't get it!" Based on RISE I've changed the way I frame issues in terms of Ruthless Priorities that has had a measurable impact on the success rate of initiatives.
* Your Personal Brand (Look Better): Who do you think you are: The Innovator? Operational Expert? Closer? Who do OTHERS think you are is the more relevant question. Your brand is not something you just write down, it needs to be reinforced over time through deliberate behavior.
* Authentic Networking (Connect Better): Patty has a pretty pragmatic approach here and the best advice I've gotten from anyone regarding networking. Specific examples on how to leverage the people around you in a way that's value add for them in order to expand your network.Read more ›
I cannot recall, in a long time, a book so well organized, so thought provoking nor so damn relevant to today's business community as Rise. Ms. Azzarello speaks to the reader in plain, direct English with tremendous passion and purpose for the insight she provides. Insight and perspective forged from real experience. Experience that significantly "moved the needle" in leading, large-scale, high tech organizations where all too often real performance and how to achieve it is lost amid politics, power plays or just plain incompetence. Her style is genuine and casual. Like the ol' friend next door you've known for years. A friend, in this case, whom the reader comes to feel, really does want you to benefit from her advice and experience, both good and bad.
Whether you are an industry veteran or a recent college grad, you'll benefit from the value the book provides. Honestly, one of the best books, of any kind, I have read in quite some time.
Patty provides a simple three-step program (1. Do Better; 2. Look Better; 3. Connect Better) one can follow in a prescribed and pragmatic, step-by-step manner. And she provides a measurable amount of the wisdom and specific guidance in a freakin' $19 book that one would pay many hundreds of dollars for in one of her in-person trainings. I would know this, because I've spent several hundred dollars to take one of Patty's training sessions. And I thought THAT was money well spent.
After reading this book, I'm buying multiple copies for my wife, friends and associates. Because it's a bargain. In fact, I don't think you'll find this type of counsel, written in plain-spoken language and designed to provide you a myriad of short cuts, anywhere else. I know that I haven't.
Most Recent Customer Reviews
A must-read for anyone wanting to advance within the corporate structure, for those stuck midstream and those who might need a refresher course on how they probably achieved their... Read morePublished 18 months ago by Barbara
I found Rise to be full of valuable insights on how to build a strong career path. Some of the key messages that came through were to think about and build your personal brand, how... Read morePublished on October 18, 2013 by Alex Weiland
This is a book from a person who has managed large team in tough times and achieved good results. Her insights are actionable and resonate with real-world business situations. Read morePublished on February 2, 2013 by Ian
This book is career (and life) changing stuff. I chose to "love my work" and have had to work hard for low pay trying to make my passion a career. Read morePublished on January 11, 2012 by GDNG
After 15 years working in technology companies and almost 11 years in a big corporation, I would say that it is not easy to impress me with "How to be successful " books. Read morePublished on September 5, 2011 by ORP
I read the book, and it took me a while, because every few pages I had to stop to put some of Patti's advice into action in my job. Read morePublished on April 4, 2011 by MoreCowbell
Although retired, I often have the opportunity to facilitate leadership workshops. Over the years, I have kept current by reading a couple of dozen management and leadership books... Read morePublished on February 25, 2011 by Ralph Centioli
This book is fantastic! It is so spot on that I feel like the author wrote it specifically for me. I can't believe how relevant it is to my situation. Read morePublished on February 22, 2011 by K. Young
Patty Azzarello's book "Rise" is simply the best and last business book of its kind that you will ever need to read. Read morePublished on February 22, 2011 by triciat