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The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream Hardcover – September 27, 2022

4.4 out of 5 stars 56 ratings

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From the Publisher

Editorial Reviews

Review

“An iconic entrepreneur shows how a new generation of American business leaders is taking shape in the vibrant cities of the heartland. . . . Inspiring stories from unexpected places showing that the entrepreneurial spirit is alive and kicking.” Kirkus Reviews

“It seems that if we can light an entrepreneurial fire under the rest of the country, we can have broader prosperity. Perhaps Mr. Case will provide the spark.”
Wall Street Journal

“I’ve spent my life telling stories about America, and the role of pioneers cannot be overestimated. A new chapter in America’s story is now being written in cities all across the nation, as a new generation of innovators build new companies and help rebuild communities. Steve’s book tells those riveting stories, and gives us hope for America’s future.”
Ken Burns, award-winning documentary filmmaker and CEO of Florentine Films

The Rise of the Rest is a vivid and eye-opening look at the surprising acts of innovation and reinvention that are often left out of the media’s spotlight. Steve Case captures the incredible stories of entrepreneurs from all walks of life who are redefining the American dream.” Tory Burch, executive chairman and chief creative officer, Tory Burch LLC; founder, Tory Burch Foundation

“In
The Rise of the Rest, Steve Case takes us behind the scenes in cities across the country, where a new generation of innovative companies are being born and thriving. Through his up-close stories of startup founders, investors, policymakers, and business leaders, Case unveils a vision of a more inclusive America, where Silicon Valley no longer has a monopoly on innovation.” —Ray Dalio, cofounder of Bridgewater Associates and #1 New York Times bestselling author of Principles

“Steve Case played a pivotal role in getting America online, but his efforts over the last decade to create opportunity for more people in more places will be his most important legacy. I’ve seen firsthand the power of Rise of the Rest to empower entrepreneurs, revitalize communities and bring people together. This captivating book will give you hope for the future of America.”
—José Andrés, chef and founder of World Central Kitchen

“Although I represent Silicon Valley in the U.S. Congress, I’ve long believed that we need to democratize innovation so we are creating tech jobs in dozens of cities, not just a few. Nobody in America has been a more visible and tireless advocate for this than Steve Case, and 
The Rise of the Rest illustrates an exciting and optimistic path forward for a more inclusive and united America.” —Ro Khanna, member of Congress from Silicon Valley

“Steve Case, one of America’s most successful entrepreneurs, has spent much of the past decade supporting the 
next generation of entrepreneurs, in dozens of cities all across the country. The Rise of the Rest is a must read, as it provides a hopeful and optimistic view of America’s future.” —David Rubenstein, cofounder of the Carlyle Group

PRAISE FOR THE THIRD WAVE:

“In
The Third Wave, Steve Case has drafted a compelling roadmap for the future—one that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read.”
Sheryl Sandberg, Facebook COO and founder of LeanIn.Org

“I've been waiting to read Steve's story and I wasn't disappointed. His business career is straight out of Horatio Alger and carries important lessons for all entrepreneurs.”
Warren Buffett, CEO, Berkshire Hathaway

“We are at the beginning of the next industrial revolution where the combination of software and industrial machines is building the foundation for a new wave of innovation. With clarity and passion, Steve provides a manifesto for the future of innovation and entrepreneurship. It's a must read from a visionary leader for entrepreneurs, corporate executives, and anyone trying to succeed during the Third Wave."
Jeff Immelt, former Chairman and CEO, GE

The Third Wave is essential reading for leaders in business and government, as well as for anybody trying to make sense of our rapidly changing world. I’ve worked with Steve for two decades, and I've always been impressed with his intellect and captivated by his insights. If you read this book, you will be, too.”
General Colin Powell, former Secretary of State (and former AOL board member)

“Steve Case made history when he created America Online and introduced the Internet to the world. Steve's startup story is captivating, and chock full of important insights and lessons. But this is not a book about the past; it’s a bold and compelling vision for what’s coming next. 
The Third Wave is required reading for every entrepreneur.”
—Brad Feld, co-founder, TechStars and Foundry Group, author of Startup Life

“A true visionary, Steve Case understood years ago the tectonic shifts that were to occur in society, fueled by technology and acted with purpose and passion. Case’s book,
The Third Wave, clarifies for leaders the decisions necessary to thrive in a future increasingly disrupted by accelerating knowledge-creation and sharing.”
Alvin and Heidi Toffler, authors of the original The Third Wave

The Third Wave is an indispensable book for understanding the history of the Internet and preparing for what's next. Entrepreneurs looking to build truly transformational businesses should listen closely to Steve Case's insightful advice.”
—Brian Chesky, Co-founder and CEO, Airbnb

“An extraordinarily frank and incisive book from an extraordinary business leader. All budding entrepreneurs, and all who care about the future, should read
The Third Wave and heed the lessons as well as the insights.”
—David Rubenstein, Co-founderand Co-CEO, The Carlyle Group

“What’s new and noteworthy here is Case’s effort to draw a connection between his own history and an impending era of change. Moreover, he’s particularly thoughtful on the subject of how digital innovation and existing regulatory regimes will need to work together in the coming decades. . . . There’s little doubt that Case’s insights have value.”
—Jon Gertner, The Washington Post

“Case believes the third wave, which is only just beginning, will have far more impact as the internet transforms real world sectors such as healthcare, education, transport and energy. He shows how existing technologies can be deployed far more smartly rather than assuming that we will see further heroic breakthroughs.”
Financial Times

About the Author

Steve Case is one of America’s best-known and most accomplished entrepreneurs, and a pioneer in making the internet part of everyday life. He cofounded America Online in 1985, when just three percent of people were online for an average of just one hour a week. He saw the possibilities of the digital future and built AOL into the largest and most valuable internet company in the 1990s (and the first internet company to go public). Case’s passion for helping entrepreneurs remains his driving force. He was the founding chair of the Startup America Partnership—an effort launched at the White House in 2011 to accelerate high-growth entrepreneurship in every region of the country. Case also was the founding cochair of the National Advisory Council on Innovation & Entrepreneurship, and a member of President Obama’s Council on Jobs and Competitiveness, where he chaired the subcommittee on entrepreneurship.  He was active in passing the bipartisan JOBS Act in 2012, which made it easier for startups to raise capital. His engagement on policy led Politico to name him “Washington’s tech whisperer” in 2017.  As chairman and CEO of Revolution, a Washington, DC-based investment firm he cofounded in 2005, Case partners with visionary entrepreneurs to build businesses such as Zipcar, Sweetgreen, Clear, Tempus, DraftKings, and many others. Case also serves as chair of the Smithsonian Institution, which under his leadership has launched a bold effort to make the best of the Smithsonian available to every home and classroom. He is also Chairman of the Case Foundation, and with his wife Jean was among the first to commit to The Giving Pledge, dedicating a majority of their wealth to charitable causes.
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Product details

  • Publisher ‏ : ‎ Avid Reader Press / Simon & Schuster (September 27, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1982191848
  • ISBN-13 ‏ : ‎ 978-1982191849
  • Item Weight ‏ : ‎ 12.9 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.9 x 8.38 inches
  • Customer Reviews:
    4.4 out of 5 stars 56 ratings

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Steve Case is one of America’s best-known and most accomplished entrepreneurs, and a pioneer in making the Internet part of everyday life.

For the past 15 years, Steve’s focus has been on starting and scaling Revolution, the Washington DC-based investment firm that now backs entrepreneurs at every stage of their development. Revolution Growth has invested nearly $1 billion in growth-stage companies including Sweetgreen, Tempus, Tala, DraftKings, and CLEAR. Revolution Ventures has backed more than two dozen venture-stage companies, including Framebridge, Policygenius, and Bloomscape. The Rise of the Rest Seed Fund has invested in more than 130 startups in over 70 U.S. cities, in partnership with many of America’s most successful entrepreneurs and investors.

Steve’s entrepreneurial career began in 1985 when he co-founded America Online (AOL). Under Steve’s leadership, AOL became the world’s largest and most valuable Internet company, helping to drive the worldwide adoption of a medium that has transformed business and society. AOL was the first Internet company to go public, and one of the best performing stocks of the 1990s, delivering a 11,616% return to shareholders. At its peak, nearly half of Internet users in the United States used AOL. In 2000, Steve negotiated the largest merger in business history, bringing together AOL and Time Warner in a transaction that gave AOL shareholders a majority stake in the combined company. To facilitate the merger, Steve agreed to step down as CEO when the merger closed.

Steve’s passion for helping entrepreneurs remains his driving force. He was the founding chair of the Startup America Partnership—an effort launched at the White House in 2011 to accelerate high-growth entrepreneurship throughout the nation. Steve also was the founding co-chair of the National Advisory Council on Innovation & Entrepreneurship, and a member of President Obama’s Council on Jobs and Competitiveness, where he chaired the subcommittee on entrepreneurship.

Steve has been a leading voice in shaping government policy on issues related to entrepreneurship, working across the aisle to advance public policies that expand access to capital and talent. He was instrumental in passing the JOBS (Jumpstart Our Business Startups) Act and the Investing in Opportunities Act, and is active in advocating on behalf of immigration reform and legislation that supports and accelerates the emergence of startup ecosystems in rising cities.

Steve also serves as the Chair of the Smithsonian Institution, the world’s largest museum and research complex. In this role, Steve leads the Board of Regents’ efforts to increase the Institution’s reach, impact and relevance.

Steve is also Chairman of the Case Foundation, which he established with his wife Jean in 1997. Together the Cases have invested in hundreds of organizations, initiatives and partnerships with a focus on leveraging the Internet and entrepreneurial approaches to strengthen the social sector.

In 2010, Steve and Jean joined The Giving Pledge, and publicly reaffirmed their commitment to give away the majority of their wealth to philanthropic causes.

Steve is also the author of the New York Times bestselling book, The Third Wave: An Entrepreneur’s Vision of the Future. In it, Case recounted many of the lessons he learned from building businesses, and outlined the growing importance of place, policy and partnerships.

Steve was born and raised in Hawaii and retains active ties to his home state, but has lived in the Washington D.C. area for more than 30 years.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
56 global ratings

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5.0 out of 5 stars An optimistic look at the future of innovation in cities across America
By Frank on September 27, 2022
The Rise of the Rest book by Steve Case offers a behind-the-scenes look at Steve’s eight bus tours across the United States, sharing stories of the people, organizations, and companies creating change in cities that are not San Francisco, New York, or Boston. Written by one of America’s most remarkable entrepreneurs, who helped bring us all online in the first place with America Online in the 1990’s, it shares insights on technology trends that have been playing out in society and across these rising cities, many of them accelerated recently due to the global pandemic.

I recommend this book to anyone looking to better understand what it takes to build an innovation ecosystem. It points out the various components needed while highlighting some of the people already doing what they can to level the playing field in their area.

It's an easy read with entrepreneurial and innovator stories carrying you through, and it should leave you feeling optimistic for the future of America.
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