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Rise of the Robots: Technology and the Threat of a Jobless Future Hardcover – May 5, 2015
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A New York Times Bestseller
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015
What are the jobs of the future? How many will there be? And who will have them? We might imagineand hopethat today's industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new innovations of a new era. In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industrieseducation and health carethat, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.
In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospectsnot to mention those of their childrenas well as for society as a whole.
- Print length352 pages
- LanguageEnglish
- PublisherBasic Books
- Publication dateMay 5, 2015
- Dimensions6.5 x 1.5 x 9.5 inches
- ISBN-100465059996
- ISBN-13978-0465059997
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Editorial Reviews
Review
Kirkus Reviews
In Rise of the Robots, Ford coolly and clearly considers what work is under threat from automation.”
New Scientist
Makes clear the need to come to grips with ever more rapidly advancing technology and its effects on how people make a living and how the economy functions.”
Pittsburgh Tribune-Review
Of all the moderns who have written on automation and rising joblessness, Martin Ford is the original. His Rise of the Robots: Technology and the Threat of a Jobless Future is due out this May.... Self-recommending.”
Marginal Revolution
Robots, and their like, are on the rise. Their impact will be an important question in the next decade and beyond. Martin Ford has been thinking in this area before most others, so this book deserves very careful consideration.”
Lawrence Summers, President Emeritus and Charles W. Eliot University Professor, Harvard University
Compelling and well-written In his conception, the answer is a combination of short-term policies and longer-term initiatives, one of which is a radical idea that may gain some purchase among gloomier techno-profits: a guaranteed income for all citizens. If that stirs up controversy, that's the point. The book is both lucid and bold, and certainly a starting point for robust debate about the future of all workers in an age of advancing robotics and looming artificial intelligence systems.”
ZDNet
An alarming new book.”
Esquire
A thorough look at how far machines have come”
Washington Post, Innovations blog
Ford tells great stories, both about innovation in the last 50 years and about the potential impacts of widespread automation of work in the future Rise of the Robots is a competent, approachable, and well-written synthesis of information across many area, and provides a valuable, coherent picture of automation's socio-economic interactions.”
IEEE Technology and Society Magazine
Ford offers ideas on changes in social policies, including guaranteed income, to keep our economy humming and prepare ourselves for a more automated future.”
Booklist
Winner of the 2015 FT & McKinsey Business Book of the Year Award
A New York Times Bestseller
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015
For nonfiction, I tip my hat to Martin Ford's Rise of the Robots, which is vacuuming up accolades and is recommended reading for IIF staff. Ford's analysis, in a somewhat crowded field of similar books, offers a sobering assessment of how technology (robotics, machine learning, AI, etc.) is reshaping labor markets, the composition of growth, and the distribution of income and wealth, and calls for enlightened political and policy leadership to address coming, accelerating disruptions and dislocations.”
Bloomberg Business, Timothy Adams
We are in an era of technological optimism but sociological pessimism. Martin Ford's Rise of the Robots captures why these shifts are related and what challenges this might pose to our conventional economic and social infrastructures.”
Bloomberg Business, Andy Haldane
[Ford's] a careful and thoughtful writer who relies on ample evidence, clear reasoning, and lucid economic analysis. In other words, it's entirely possible that he's right.”
Daily Beast
Rise of the Robots is an excellent book. Fair-minded, balanced, well-researched, and fully thought through.”
Inside Higher Ed, Learn blog
Surveying all the fields now being affected by automation, Ford makes a compelling case that this is an historic disruptiona fundamental shift from most tasks being performed by humans to one where most tasks are done by machines.”
Fast Company
Well written with interesting stories about both business and technology.”
Wired/Dot Physics
Whether you agree or not with the policy prescriptions put forward by [Martin Ford's Rise of the Robots and Anne-Marie Slaughter's Unfinished Business] these two well-written books, and quite a few will likely disagree, they are important reads for those wishing to better understand and influence the future.”
Bloomberg Business, Mohamed El-Erian
Few captured the mood as well as Martin Ford in The Rise of the Robots, the winner of the FT and McKinsey Business Book of the Year Award, which painted a bleak picture of the upheavals that would come as ever-greater numbers of even highly skilled workers were displaced by machines.”
Financial Times
[A] breathtaking new book on modern economics.”
Forbes.com
Lucid, comprehensive and unafraid to grapple fairly with those who dispute Ford's basic thesis, Rise of the Robots is an indispensable contribution to a long-running argument.”
Los Angeles Times
If The Second Machine Age was last year's tech-economy title of choice, this book may be 2015's equivalent.”
Financial Times, Summer books 2015, Business, Andrew Hill
Mr. Ford lucidly sets out myriad examples of how focused applications of versatile machines (coupled with human helpers where necessary) could displace or de-skill many jobs His answer to a sharp decline in employment is a guaranteed basic income, a safety net that he suggests would both cushion the effect on the newly unemployable and encourage entrepreneurship among those creative enough to make a new way for themselves. This is a drastic prescription for the ills of modern industrializationills whose severity and very existence are hotly contested. Rise of the Robots provides a compelling case that they are real, even if its more dire predictions are harder to accept.”
Wall Street Journal
Well-researched and disturbingly persuasive.”
Financial Times
[Rise of the Robots is]about as scary as the title suggests. It's not science fiction, but rather a vision (almost) of economic Armageddon.”
Frank Bruni, New York Times
As Martin Ford documents in Rise of the Robots, the job-eating maw of technology now threatens even the nimblest and most expensively educated...the human consequences of robotization are already upon us, and skillfully chronicled here."
New York Times Book Review
Martin Ford has thrust himself into the center of the debate over AI, big data, and the future of the economy with a shrewd look at the forces shaping our lives and work. As an entrepreneur pioneering many of the trends he uncovers, he speaks with special credibility, insight, and verve. Business people, policy makers, and professionals of all sorts should read this book right awaybefore the 'bots steal their jobs. Ford gives us a roadmap to the future.”
Kenneth Cukier, Data Editor for the Economist and co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think
If the robots are coming for my job (too), then Martin Ford is the person I want on my side, not to fend them off but to construct a better world where we can allhumans and our machineslive more prosperously together. Rise of the Robots goes far beyond the usual fear-mongering punditry to suggest an action plan for a better future.”
Cathy N. Davidson, Distinguished Professor and Director, The Futures Initiative, The Graduate Center, CUNY and author of Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn
It's not easy to accept, but it's true. Education and hard work will no longer guarantee success for huge numbers of people as technology advances. The time for denial is over. Now it's time to consider solutions and there are very few proposals on the table. Rise of the Robots presents one idea, the basic income model, with clarity and force. No one who cares about the future of human dignity can afford to skip this book.”
Jaron Lanier, author of You Are Not a Gadget and Who Owns the Future?
Ever since the Luddites, pessimists have believed that technology would destroy jobs. So far they have been wrong. Martin Ford shows with great clarity why today's automated technology will be much more destructive of jobs than previous technological innovation. This is a book that everyone concerned with the future of work must read.”
Lord Robert Skidelsky, Emeritus Professor of Political Economy at the University of Warwick, co-author of How Much Is Enough?: Money and the Good Life and author of the three-volume biography of John Maynard Keynes
About the Author
@MFordFuture
Product details
- Publisher : Basic Books; First Edition (May 5, 2015)
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 0465059996
- ISBN-13 : 978-0465059997
- Item Weight : 1.25 pounds
- Dimensions : 6.5 x 1.5 x 9.5 inches
- Best Sellers Rank: #1,057,198 in Books (See Top 100 in Books)
- #576 in Robotics & Automation (Books)
- #788 in Social Aspects of Technology
- #12,752 in Economics (Books)
- Customer Reviews:
About the author

Martin Ford is a prominent futurist, New York Times bestselling author, and leading expert on artificial intelligence and robotics and their potential impact on the job market, economy and society. His 2015 book, "Rise of the Robots:Technology and the Threat of a Jobless Future" won the Financial Times and McKinsey Business Book of the Year Award and has been translated into more than 20 languages.
Ford speaks frequently to industry, academic and government audiences on the subject of technology and its implications for the future. His TED talk, given on the main stage at the 2017 TED Conference, has been viewed more than 2 million times. He has written about future technology and its implications for publications including The New York Times, Fortune, Forbes, The Atlantic, The Washington Post, Harvard Business Review, The Guardian and The Financial Times. He has also appeared on numerous radio and television shows, including NPR, CNBC, CNN, MSNBC and PBS.
Ford is the founder of a Silicon Valley-based software development firm and has over 25 years experience in the fields of computer design and software development. He holds a degree in computer engineering from the University of Michigan, Ann Arbor and a graduate degree in business from the Anderson Graduate School of Management at the University of California, Los Angeles.
-- Twitter: @MFordFuture
-- Website/blog: http://mfordfuture.com/about/
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His vision regarding the exponential growth of technology (Big Data, Artificial Intelligence, Cloud computing, Internet and mobile apps, robots) is not all that different than the vision of Erik Brynjolfsson and Andrew McAfee as they expressed within their own two books on the subject: “Race Against The Machine” and “The Second Machine.”
Martin Ford puts more weight into what he calls the seven deadly trends:
1) Stagnant wages;
2) Declining share of GDP going to labor and rising share going to corporate profits;
3) Declining labor force participation rate;
4) Diminishing job creation, lengthening jobless recoveries, and soaring long-term unemployment;
5) Soaring inequality;
6) Declining incomes and underemployment for recent college graduates; and
7) Polarization and part-time jobs.
Brynjolfsson and McAfee also identified the same trends. It just that Martin Ford sees those trends as potentially irreversible meanwhile the two other authors do not. Consequently, how the
two sets of authors greatly differ is in their hope for the future of human labor.
Brynjolfsson and McAfee envision that humans have a fighting chance of eventually racing with the machine instead of against it. This means they view that ultimately digital automation could complement human labor instead of substituting it. They support their argument with an iconic example “freestyle chess.” In this new discipline teams of humans and computers team up in different ways to compete against each other. They have observed that the best freestyle chess teams are not stand-alone supercomputers who could easily beat Gary Kasparov; instead they are teams of mathematicians and engineers who have developed the rare skill of analyzing freestyle chess games while guiding simultaneously two or three laptops to run their adaptative Machine Learning algorithms. Brynjolfsson and McAfee advances that this represents a model for the labor force of the future on how to race with the machine. They advance that the collaboration between human intelligence and Artificial Intelligence (AI) will always be better (or at least for some time) than AI alone. By the same token they think that IBM Watson’s medical diagnostic abilities will be much improved when teamed up with expert doctors than on a stand-alone basis.
Martin Ford views things very differently. He considers the whole example of freestyle chess less than convincing even over the short term. He thinks that it is just a matter of time before AI renders humans superfluous. He sees no reason why AI would not quickly become better than humans at analyzing freestyle chess games. Similarly, he thinks IBM Watson on a stand-alone basis may not need the expertise of doctors to render superior medical diagnoses absent of human bias, flaws, and errors. Remember the entire work of Phillip Tetlock on the poor performance of experts across all fields because of overconfidence. Regarding medicine, the superiority of AI on a stand-alone basis has already been demonstrated with radiologists. AI was a lot more accurate and a heck of a lot faster at interpreting X-rays than expert radiologists were.
Given their positive outlook, Brynjolfsson and McAfee recommend we invest more in education focused on what they call “ideation.” The latter embodies intellectual curiosity, creativity, ability to come up with out of the box questions (some call it lateral thinking). They view those cognitive features as uniquely human.
Martin Ford, on his part, thinks that such investment in education may be good to maintain the social fiber of our society. But, it is entirely futile in terms of rendering humans able to race with the machines. Contrary to what Brynjolfsson and McAfee states, machines are already very good at many elements of ideation, creativity, exploring different solutions, etc. Machines can also be genuinely artistically creative. He gives an example whereby complex algorithms can now create wonderful classic symphonies that are competitive with the best composers. They can make modern sculptures. They can also write a surprisingly wide variety of news articles on numerous subjects. Someone in the book indicated that in a near future nearly 90% of news articles could be written by robots.
Martin Ford indicates that his concerns are not his alone. For a long time, leading minds have expressed such concerns. John Maynard Keynes stated back in 1930, that technology was likely to move faster than society’s ability to create new jobs for the displaced workers within just a few generations. In 1949, Norbert Wiener, a renowned MIT mathematician expressed similar concerns in a New York Times article. He stated “if we can do anything in a clear and intelligible way, we can do it by machine… [this will lead to] an industrial revolution of unmitigated cruelty [displacing human labor].” In 1964, a team of scientists and economists wrote a report for Lyndon Johnson called “The Triple Revolution.” One of those revolutions was titled the Cybernation Revolution. Within this report they reiterated the exact same concerns expressed by Keynes and Wiener. But, no one listened. Post WW II, the US economy was experiencing a long boom where technology created a rise in productivity, living standards, and overall economic growth at all levels (technology complemented labor and did not substitute for it). However, less than a decade after the Triple Revolution report was written in 1973 rising labor productivity became completely decoupled from stagnant wages and median household income. Brynjolfsson and McAfee also wrote extensively about this “decoupling” within their books and blogs. It is just that Martin Ford does not believe those decoupling trends can be easily reversed if at all.
When it comes to overall recommendations, besides education, investing in infrastructure, increasing Government investment in science and basic research, Brynjolfsson and McAfee recommend a modest increase in the Earned Income Tax Credit to counter the impact of technology displacement on consumer spending. Meanwhile, they are both adamantly opposed to a Basic Guaranteed Income for all because of moral hazard (incentive not to work) and the deleterious effect of idleness on individuals and society at large. While Martin Ford does agree with some public investment in education, infrastructure, science and basic research, contrary to Brynjolfsson and McAfee, he strongly supports the implementation of a massive Basic Guaranteed Income for all (qualified individuals) of at least $10,000. He views this as inevitable since otherwise consumer spending will get wiped out due to technological unemployment. He is not worried about the moral hazard of lowering individuals incentive to work since there will be not enough work to be had anyway.
Ultimately, Martin Ford in his analysis of the situation is much more convincing than Erik Brynjolfsson and Andrew McAfee. Yet I thought both their books (“Race Against The Machine” and “The Second Machine”) were formidable. But, they both claimed to be technology-optimists. Their positive recommendations were the weakest part of their respective books. Martin Ford, on his part, comes across as a technology-objectivist. He calls a spade a spade. And, he makes no artificial bias effort to dilute his diagnostic by making hopeful recommendations that he does not consider realistic.
There is just a remaining flaw in all these authors recommendation. And, that is that they all don’t fully factor or express the fiscal constraints (the US and other countries are under). The US fiscal position is already unsustainable. With the existing structure of social entitlements (very modest in scale vs. proposed Basic Guaranteed Income) the US prospective Budget Deficits are unsustainable. And, they lead to the US Debt/GDP ratio to nearly double from just under 80% currently to 150% by 2047 (CBO projection). Adding on an additional huge social entitlement (Basic Income) that would increase Federal Government spending by over 50% is just not realistic.
The above does not detract much from the overall quality of these outstanding books, and especially of this one book reviewed.
Here’s the thing. Technology is amazing. It has saved countless lives and allowed most of the developed world to achieve an almost ideal standard of living. Cheap and plentiful food. Widely available medical treatments. Comfortable and clean shelters and pastimes our ancestors could not have imagined. The people who invent technological advances are brilliant, as are the shrinking groups of people who have benefited financially from those advances. And therein lies the problem. Calm down, my fellow Republicans. I am not advocating redistribution or a socialist movement. However, the fundamental flaw of technology is that eventually it displaces the roles of people.
In Rise of the Robots, author Martin Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education to move displaced workers into new careers, aren’t going to work this time. There's nowhere to put them. We must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.
On the civilian end, things are bleak for lower-level jobs including the only job sectors with current growth, manufacturing and service industries. Self-driving cars are expected to roll out in or about 2018. Over a million people a year are killed in automobile accidents in the United States, with even more life-altering non-fatal injuries sustained annually. A large percentage of those accidents are human error. There is no doubt the roads would be safer, assuming anti-hacking technologies are improved substantially by then. I would guess that there are nearly four million, maybe more, Americans employed as bus, truck, delivery, taxi, Uber, and limousine drivers. When self-driving technologies mature in less than a decade, in our wonderful nation where shareholder equity is more important than social responsibility, what positions do you think your favorite large companies are going to cut first? We are already seeing semi-automated trash trucks in our neighborhood. The irony is that we'll have even more unemployed people as a result of all the lives saved by safer commuting.
A neighbor recently told me a tale about being romanced by automated bartenders on a cruise ship that poured and mixed perfect drinks. Apple, America’s darling (and richest) company is fighting to remove child labor from its outsourced manufacturing processes with even younger workers – that run on electricity. Hospitals are not immune – medicines are already distributed by automated delivery systems, and tests are read by doctors seven different time zones away. Chances are you’ve called a company recently and spoke with a computer rather than a person, perhaps to the completion of your task or the resolution of your problem.
And let’s look at he ultimate fall-back for underprivileged Americans – a successful twenty-year career in any branch of the United States Military. Recruiting centers tend to pop up in failing malls and shopping centers of socioeconomically disadvantaged areas, which became disadvantaged through the last rounds of societal change, labor outsourcing, or automation technologies. Now that Google and other companies are jockeying for position by purchasing or investing in companies that develop and manufacture robots and artificial intelligence (AI), what do you think will be the first application of this new technology? That’s right kids, drones and robots will replace pilots and soldiers sooner than you think. It’s already rolling out. You don’t have to pay robots, you don’t have to feed them, you won’t have to provide expensive medical and retirement plans for them, and no pine box, folded flag, or survivor benefits are necessary when a robot gets killed in action. CNN reported the cost of keeping one soldier in Afghanistan for a single year was close to one million dollars. Soon, our government will be able to purchase ten robots for that figure, and use them indefinitely, or disposably.
Running further with the AI thing, we cannot be far away from computers that are capable of building more efficient machines and writing better code faster than any human could. With 3D printing already a reality, in the grand scheme of the history of civilized society, we are merely hours away from the complete automation of everything.
So, the question of the day remains: What the hell are *we* going to do? And there’s the problem, fellow capitalists. If there are no jobs, what do you do with all the people? They all have to eat, they all require shelter, they all require medical care. But with no jobs, there’s no income. And if there’s no income, there can’t be any income taxes, so who’s going to pay the government? No worries — the whole country will simply go on unemployment. But with no tax revenues, how do you pay for those benefits? Tax the wealthy, right? Not. Politicians assume if you tax the wealthy, they’ll leave for another country with greener pastures. Many prominent American investors and companies have already set up shop in tax havens like Ireland, Switzerland, or Grand Cayman.
Are you beginning to see the conundrum? I’m not smart enough to figure this one out. What I do envision is an entirely new transformation of what we consider civilization may be required. Call it hybrid socialism, communism, whatever… I can’t fathom another alternative. Business-sympathetic advisers and reporters tell us not to worry, because another industry always evolves, saving the economy, and produces millions of new careers we can’t even imagine. I apologize, but I can’t see how that theory will apply this time, since we’re replacing people with automation. There will be very few things humans can do that robots won’t do better. Even the darkest cornerstones of human civilization, slavery and prostitution, may be simulated and automated by some future capitalist genius. By 2050, there ain’t gonna be jack for any of us to do, and there ain’t jack any of us can do about it.
In all seriousness, I have no idea how to advise my children in their future careers. All the genius plans I had now seem irrelevant and futile. My youngest is now 13, and his generation may eke by in the traditional sense of things. I told him he should build robots. But his kids will definitely be completely screwed. Ford's book and its insights are well thought-out, completely realistic, and more frightening than a horror movie. Read it and weep - Martin's next book might be written by a bot.
Top reviews from other countries

Some of his solutions are the rather familiar solutions to all woes - tax success and capital and give to others - but still have some merit. It’s just that they are not as well presented or supported and increase existing problems.
As an example, the idea of a guaranteed basic income to all adults seems like a good one and in many ways Universal Credit in the UK is designed to be something like that (one benefit rather than many, paid arrears just like workers’ pay etc). But Ford then goes on to say you would reward those with an education more (why and what education would merit it), those with private pension would be excluded (why, because they had foresight?), that it would be clawed back as individual income rose (why, that’s what the tax system should be doing) and finally that it would not be linked to inflation meaning it would need to constantly reassessed adding significantly to its operating costs apart from being unattractive. His proposals on how to fund it take up significantly fewer words than why it’s a good idea as is often the case with big budget suggestions. It’s always a case that it will work, trust me!
If you read the chapters on impact you will be rewarded. The solutions and conclusion are more underwhelming. It would also be good to see how much of the economic data has moved on in the last 10 years.

so read this and I think you'll understand the automation issue - politically can we tackle it ? not convinced


The book starts strongly, he seems to have read everything, and lobs in interesting anecdotes, and statistics to put forward his arguments. The book is reasonably accessible, but a few more explanations would make it an easier read. He also uses thought experiments, little science fiction scenarios to illustrate his points, with varying degrees of success.
He astutely punctures a considerable volume of well meaning TED Talk style puff-ery, such as MOOCs to replace universities, or just more education as an easy policy solution. I would have preferred a less reverential approach to the health profession, which seems hopelessly outdated, and lacking a true customer focus.
Personally I was half way through the book before I found anything that I particularly disagreed with, he appeared to be suggesting that high levels of household debt early this century were related to consumer spending, when presumably it was more linked to taking out mortgages.
My reservations around the book concern the latter parts, he seems to be depicting a world of the super wealthy one percent, versus an unemployed mass. There are plenty of jobs that won’t vanish, those that are location specific, plumbers, or rely on human interaction, barbers, or just too flexible and bespoke. A chapter setting out which career options and strategies are likely to be successful would have been useful.
The final policy recommendations also struck me as weak, he seems to be suggesting replacing the welfare system with a basic income guarantee, for those of working age, but not pensioners. However the detail is so sketchy and the human dimension so absent, that it is hardly persuasive.
Overall the author has far more hits than misses, he is astute on his core topics, but these are intractable issues that there is no easy answer for.

We are by no means out of the woods, the message is clear from this book, learn a skill that is transferrable that a robot can't perform and you should be safe in work. Also that a degree is no guarantee of a career or job as robotics permeates everything we do at some pace.
We may have to embrace the possibility that our economy will be different and people will exist on state handouts because the work will be likely done by robots.
For instance, in 1800, the US population was 5 million give or take, then, half the employment was in agriculture, now it is 300 + million and 2% are involved in agriculture, so you can see technology has created losses for human jobs.
Robots are the future, get a piece of it!
We are creating Artificial Intelligence machines (AI) that can outhink the human, we must control them to ensure they don't control or eliminate us.