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Rise of the Robots: Technology and the Threat of a Jobless Future Hardcover – May 5, 2015
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A New York Times Bestseller
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015
What are the jobs of the future? How many will there be? And who will have them? We might imagineand hopethat today's industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new innovations of a new era. In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industrieseducation and health carethat, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.
In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policy makers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren't going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospectsnot to mention those of their childrenas well as for society as a whole.
Review
Kirkus Reviews
In Rise of the Robots, Ford coolly and clearly considers what work is under threat from automation.”
New Scientist
Makes clear the need to come to grips with ever more rapidly advancing technology and its effects on how people make a living and how the economy functions.”
Pittsburgh Tribune-Review
Of all the moderns who have written on automation and rising joblessness, Martin Ford is the original. His Rise of the Robots: Technology and the Threat of a Jobless Future is due out this May.... Self-recommending.”
Marginal Revolution
Robots, and their like, are on the rise. Their impact will be an important question in the next decade and beyond. Martin Ford has been thinking in this area before most others, so this book deserves very careful consideration.”
Lawrence Summers, President Emeritus and Charles W. Eliot University Professor, Harvard University
Compelling and well-written In his conception, the answer is a combination of short-term policies and longer-term initiatives, one of which is a radical idea that may gain some purchase among gloomier techno-profits: a guaranteed income for all citizens. If that stirs up controversy, that's the point. The book is both lucid and bold, and certainly a starting point for robust debate about the future of all workers in an age of advancing robotics and looming artificial intelligence systems.”
ZDNet
An alarming new book.”
Esquire
A thorough look at how far machines have come”
Washington Post, Innovations blog
Ford tells great stories, both about innovation in the last 50 years and about the potential impacts of widespread automation of work in the future Rise of the Robots is a competent, approachable, and well-written synthesis of information across many area, and provides a valuable, coherent picture of automation's socio-economic interactions.”
IEEE Technology and Society Magazine
Ford offers ideas on changes in social policies, including guaranteed income, to keep our economy humming and prepare ourselves for a more automated future.”
Booklist
Winner of the 2015 FT & McKinsey Business Book of the Year Award
A New York Times Bestseller
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015
For nonfiction, I tip my hat to Martin Ford's Rise of the Robots, which is vacuuming up accolades and is recommended reading for IIF staff. Ford's analysis, in a somewhat crowded field of similar books, offers a sobering assessment of how technology (robotics, machine learning, AI, etc.) is reshaping labor markets, the composition of growth, and the distribution of income and wealth, and calls for enlightened political and policy leadership to address coming, accelerating disruptions and dislocations.”
Bloomberg Business, Timothy Adams
We are in an era of technological optimism but sociological pessimism. Martin Ford's Rise of the Robots captures why these shifts are related and what challenges this might pose to our conventional economic and social infrastructures.”
Bloomberg Business, Andy Haldane
[Ford's] a careful and thoughtful writer who relies on ample evidence, clear reasoning, and lucid economic analysis. In other words, it's entirely possible that he's right.”
Daily Beast
Rise of the Robots is an excellent book. Fair-minded, balanced, well-researched, and fully thought through.”
Inside Higher Ed, Learn blog
Surveying all the fields now being affected by automation, Ford makes a compelling case that this is an historic disruptiona fundamental shift from most tasks being performed by humans to one where most tasks are done by machines.”
Fast Company
Well written with interesting stories about both business and technology.”
Wired/Dot Physics
Whether you agree or not with the policy prescriptions put forward by [Martin Ford's Rise of the Robots and Anne-Marie Slaughter's Unfinished Business] these two well-written books, and quite a few will likely disagree, they are important reads for those wishing to better understand and influence the future.”
Bloomberg Business, Mohamed El-Erian
Few captured the mood as well as Martin Ford in The Rise of the Robots, the winner of the FT and McKinsey Business Book of the Year Award, which painted a bleak picture of the upheavals that would come as ever-greater numbers of even highly skilled workers were displaced by machines.”
Financial Times
[A] breathtaking new book on modern economics.”
Forbes.com
Lucid, comprehensive and unafraid to grapple fairly with those who dispute Ford's basic thesis, Rise of the Robots is an indispensable contribution to a long-running argument.”
Los Angeles Times
If The Second Machine Age was last year's tech-economy title of choice, this book may be 2015's equivalent.”
Financial Times, Summer books 2015, Business, Andrew Hill
Mr. Ford lucidly sets out myriad examples of how focused applications of versatile machines (coupled with human helpers where necessary) could displace or de-skill many jobs His answer to a sharp decline in employment is a guaranteed basic income, a safety net that he suggests would both cushion the effect on the newly unemployable and encourage entrepreneurship among those creative enough to make a new way for themselves. This is a drastic prescription for the ills of modern industrializationills whose severity and very existence are hotly contested. Rise of the Robots provides a compelling case that they are real, even if its more dire predictions are harder to accept.”
Wall Street Journal
Well-researched and disturbingly persuasive.”
Financial Times
[Rise of the Robots is]about as scary as the title suggests. It's not science fiction, but rather a vision (almost) of economic Armageddon.”
Frank Bruni, New York Times
As Martin Ford documents in Rise of the Robots, the job-eating maw of technology now threatens even the nimblest and most expensively educated...the human consequences of robotization are already upon us, and skillfully chronicled here."
New York Times Book Review
Martin Ford has thrust himself into the center of the debate over AI, big data, and the future of the economy with a shrewd look at the forces shaping our lives and work. As an entrepreneur pioneering many of the trends he uncovers, he speaks with special credibility, insight, and verve. Business people, policy makers, and professionals of all sorts should read this book right awaybefore the 'bots steal their jobs. Ford gives us a roadmap to the future.”
Kenneth Cukier, Data Editor for the Economist and co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think
If the robots are coming for my job (too), then Martin Ford is the person I want on my side, not to fend them off but to construct a better world where we can allhumans and our machineslive more prosperously together. Rise of the Robots goes far beyond the usual fear-mongering punditry to suggest an action plan for a better future.”
Cathy N. Davidson, Distinguished Professor and Director, The Futures Initiative, The Graduate Center, CUNY and author of Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn
It's not easy to accept, but it's true. Education and hard work will no longer guarantee success for huge numbers of people as technology advances. The time for denial is over. Now it's time to consider solutions and there are very few proposals on the table. Rise of the Robots presents one idea, the basic income model, with clarity and force. No one who cares about the future of human dignity can afford to skip this book.”
Jaron Lanier, author of You Are Not a Gadget and Who Owns the Future?
Ever since the Luddites, pessimists have believed that technology would destroy jobs. So far they have been wrong. Martin Ford shows with great clarity why today's automated technology will be much more destructive of jobs than previous technological innovation. This is a book that everyone concerned with the future of work must read.”
Lord Robert Skidelsky, Emeritus Professor of Political Economy at the University of Warwick, co-author of How Much Is Enough?: Money and the Good Life and author of the three-volume biography of John Maynard Keynes
About the Author
@MFordFuture
- Print length352 pages
- LanguageEnglish
- PublisherBasic Books
- Publication dateMay 5, 2015
- Dimensions6.5 x 1.5 x 9.5 inches
- ISBN-100465040675
- ISBN-13978-0465040674
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Product details
- ASIN : 0465059996
- Publisher : Basic Books; First Edition (May 5, 2015)
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 0465040675
- ISBN-13 : 978-0465040674
- Item Weight : 1.25 pounds
- Dimensions : 6.5 x 1.5 x 9.5 inches
- Best Sellers Rank: #1,071,769 in Books (See Top 100 in Books)
- #499 in Robotics & Automation (Books)
- #772 in Social Aspects of Technology
- #12,109 in Economics (Books)
- Customer Reviews:
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About the author

Martin Ford is a prominent futurist, New York Times bestselling author, and leading expert on artificial intelligence and robotics and their potential impact on the job market, economy and society. His 2015 book, "Rise of the Robots:Technology and the Threat of a Jobless Future" won the Financial Times and McKinsey Business Book of the Year Award and has been translated into more than 20 languages.
Ford speaks frequently to industry, academic and government audiences on the subject of technology and its implications for the future. His TED talk, given on the main stage at the 2017 TED Conference, has been viewed more than 2 million times. He has written about future technology and its implications for publications including The New York Times, Fortune, Forbes, The Atlantic, The Washington Post, Harvard Business Review, The Guardian and The Financial Times. He has also appeared on numerous radio and television shows, including NPR, CNBC, CNN, MSNBC and PBS.
Ford is the founder of a Silicon Valley-based software development firm and has over 25 years experience in the fields of computer design and software development. He holds a degree in computer engineering from the University of Michigan, Ann Arbor and a graduate degree in business from the Anderson Graduate School of Management at the University of California, Los Angeles.
-- Twitter: @MFordFuture
-- Website/blog: http://mfordfuture.com/about/
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His vision regarding the exponential growth of technology (Big Data, Artificial Intelligence, Cloud computing, Internet and mobile apps, robots) is not all that different than the vision of Erik Brynjolfsson and Andrew McAfee as they expressed within their own two books on the subject: “Race Against The Machine” and “The Second Machine.”
Martin Ford puts more weight into what he calls the seven deadly trends:
1) Stagnant wages;
2) Declining share of GDP going to labor and rising share going to corporate profits;
3) Declining labor force participation rate;
4) Diminishing job creation, lengthening jobless recoveries, and soaring long-term unemployment;
5) Soaring inequality;
6) Declining incomes and underemployment for recent college graduates; and
7) Polarization and part-time jobs.
Brynjolfsson and McAfee also identified the same trends. It just that Martin Ford sees those trends as potentially irreversible meanwhile the two other authors do not. Consequently, how the
two sets of authors greatly differ is in their hope for the future of human labor.
Brynjolfsson and McAfee envision that humans have a fighting chance of eventually racing with the machine instead of against it. This means they view that ultimately digital automation could complement human labor instead of substituting it. They support their argument with an iconic example “freestyle chess.” In this new discipline teams of humans and computers team up in different ways to compete against each other. They have observed that the best freestyle chess teams are not stand-alone supercomputers who could easily beat Gary Kasparov; instead they are teams of mathematicians and engineers who have developed the rare skill of analyzing freestyle chess games while guiding simultaneously two or three laptops to run their adaptative Machine Learning algorithms. Brynjolfsson and McAfee advances that this represents a model for the labor force of the future on how to race with the machine. They advance that the collaboration between human intelligence and Artificial Intelligence (AI) will always be better (or at least for some time) than AI alone. By the same token they think that IBM Watson’s medical diagnostic abilities will be much improved when teamed up with expert doctors than on a stand-alone basis.
Martin Ford views things very differently. He considers the whole example of freestyle chess less than convincing even over the short term. He thinks that it is just a matter of time before AI renders humans superfluous. He sees no reason why AI would not quickly become better than humans at analyzing freestyle chess games. Similarly, he thinks IBM Watson on a stand-alone basis may not need the expertise of doctors to render superior medical diagnoses absent of human bias, flaws, and errors. Remember the entire work of Phillip Tetlock on the poor performance of experts across all fields because of overconfidence. Regarding medicine, the superiority of AI on a stand-alone basis has already been demonstrated with radiologists. AI was a lot more accurate and a heck of a lot faster at interpreting X-rays than expert radiologists were.
Given their positive outlook, Brynjolfsson and McAfee recommend we invest more in education focused on what they call “ideation.” The latter embodies intellectual curiosity, creativity, ability to come up with out of the box questions (some call it lateral thinking). They view those cognitive features as uniquely human.
Martin Ford, on his part, thinks that such investment in education may be good to maintain the social fiber of our society. But, it is entirely futile in terms of rendering humans able to race with the machines. Contrary to what Brynjolfsson and McAfee states, machines are already very good at many elements of ideation, creativity, exploring different solutions, etc. Machines can also be genuinely artistically creative. He gives an example whereby complex algorithms can now create wonderful classic symphonies that are competitive with the best composers. They can make modern sculptures. They can also write a surprisingly wide variety of news articles on numerous subjects. Someone in the book indicated that in a near future nearly 90% of news articles could be written by robots.
Martin Ford indicates that his concerns are not his alone. For a long time, leading minds have expressed such concerns. John Maynard Keynes stated back in 1930, that technology was likely to move faster than society’s ability to create new jobs for the displaced workers within just a few generations. In 1949, Norbert Wiener, a renowned MIT mathematician expressed similar concerns in a New York Times article. He stated “if we can do anything in a clear and intelligible way, we can do it by machine… [this will lead to] an industrial revolution of unmitigated cruelty [displacing human labor].” In 1964, a team of scientists and economists wrote a report for Lyndon Johnson called “The Triple Revolution.” One of those revolutions was titled the Cybernation Revolution. Within this report they reiterated the exact same concerns expressed by Keynes and Wiener. But, no one listened. Post WW II, the US economy was experiencing a long boom where technology created a rise in productivity, living standards, and overall economic growth at all levels (technology complemented labor and did not substitute for it). However, less than a decade after the Triple Revolution report was written in 1973 rising labor productivity became completely decoupled from stagnant wages and median household income. Brynjolfsson and McAfee also wrote extensively about this “decoupling” within their books and blogs. It is just that Martin Ford does not believe those decoupling trends can be easily reversed if at all.
When it comes to overall recommendations, besides education, investing in infrastructure, increasing Government investment in science and basic research, Brynjolfsson and McAfee recommend a modest increase in the Earned Income Tax Credit to counter the impact of technology displacement on consumer spending. Meanwhile, they are both adamantly opposed to a Basic Guaranteed Income for all because of moral hazard (incentive not to work) and the deleterious effect of idleness on individuals and society at large. While Martin Ford does agree with some public investment in education, infrastructure, science and basic research, contrary to Brynjolfsson and McAfee, he strongly supports the implementation of a massive Basic Guaranteed Income for all (qualified individuals) of at least $10,000. He views this as inevitable since otherwise consumer spending will get wiped out due to technological unemployment. He is not worried about the moral hazard of lowering individuals incentive to work since there will be not enough work to be had anyway.
Ultimately, Martin Ford in his analysis of the situation is much more convincing than Erik Brynjolfsson and Andrew McAfee. Yet I thought both their books (“Race Against The Machine” and “The Second Machine”) were formidable. But, they both claimed to be technology-optimists. Their positive recommendations were the weakest part of their respective books. Martin Ford, on his part, comes across as a technology-objectivist. He calls a spade a spade. And, he makes no artificial bias effort to dilute his diagnostic by making hopeful recommendations that he does not consider realistic.
There is just a remaining flaw in all these authors recommendation. And, that is that they all don’t fully factor or express the fiscal constraints (the US and other countries are under). The US fiscal position is already unsustainable. With the existing structure of social entitlements (very modest in scale vs. proposed Basic Guaranteed Income) the US prospective Budget Deficits are unsustainable. And, they lead to the US Debt/GDP ratio to nearly double from just under 80% currently to 150% by 2047 (CBO projection). Adding on an additional huge social entitlement (Basic Income) that would increase Federal Government spending by over 50% is just not realistic.
The above does not detract much from the overall quality of these outstanding books, and especially of this one book reviewed.
He cites numerous studies that describe how automation, more than globalization, off-shoring, immigration or education, has steadily displaced the American worker for the past 30 years. He explains how in 1998 workers in the U.S. put in a total of 194 billion hours of labor and how fifteen years later in 2013 the values of goods and services increased $3.5 trillion, a 42% increase, while the total amount of human labor hours remained flat. This same period also saw an additional 10,000,000 people enter the work force. He cites other shocking examples affecting the steel industry and other manufacturing sectors but makes a convincing argument that it’s not just blue collar jobs that are now threatened.
Ford shows how artificial intelligence now seriously puts at risk high skilled white collar jobs as well. He discusses how the confluence of automation tech, globalization, the growth of the financial sector, the decline of labor unions and the concentration of capital in the hands of the few has fueled this inexorable rise in labor displacement.
And although Ford recognizes the more recent renaissance in U.S. manufacturing, he shows how this “re-shoring” is resulting in just a small fraction of the jobs that used to be needed to produce those same goods. He also presents the argument that “re-education” and advanced degrees will no longer be enough to stave off the migration to robotics and AI.
Ford proposes a few possible solutions to the impending collapse of labor and the subsequent destruction of the economy as we know it. His most compelling but most controversial is the idea of a standard minimum income. He believes this is the only way to prevent total chaos in an economy so dependent upon consumption. He argues strongly, as do many economists, that income redistribution is necessary in order to attempt to correct inequality.
Ford’s analysis of economic trends and effects reminds me of Thomas Piketty’s 2014 masterpiece - Capital in the 21st Century. Piketty, a French economist, conducted years of exhaustive research in global monetary policy and the flow of capital over the past 250 years and concluded that we are rapidly heading towards a brick wall. Inequality has accelerated over the past 30 years in the West and the lack of progressive taxation policy and fair distribution, especially in the U.S., is leading us to an economic and social crisis. Ford cites some of Piketty’s work in this book.
Overall, I was impressed and shocked at the thesis of this book. All policy makers at both the local and federal level should be required to read both Ford’s and Piketty’s books.
Top reviews from other countries
It explains rise of automation in very simple and pain words highlightinh the need for innovation and efficinecy but also looking at its negative effects...so before saying anything about automation and AI better think twice and go fully through this book










