Risky Business: Protect Your Business From Being Stalked, Conned, or Blackmailed on the Web (Upside) Hardcover – March 24, 1998
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From the Publisher
- Item Weight : 1.5 pounds
- Hardcover : 336 pages
- ISBN-10 : 0471197068
- ISBN-13 : 978-0471197065
- Dimensions : 6.34 x 1.18 x 9.33 inches
- Publisher : Wiley; 1st edition (March 24, 1998)
- Language: : English
- Best Sellers Rank: #15,235,828 in Books (See Top 100 in Books)
- Customer Reviews:
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Though the book's content is repetitive in many places, much of the information to be found here can be quite eye-opening for those who are either new to the internet or use it infrequently. While it is true that a lot of the information presented in this book can be found on the net, most people probably would not have the time, patience, or money to find it on their own. Janal should be commended for putting together this information and presenting it as a warning for those thinking of venturing on the net. Janal really does give the thinking novice cause for pause.
The organization of this volume is lacking in a couple of key areas and could have been better organized. Contact information for those quoted was repeated ad nauseum, and could have either been presented once at the end of a chapter or as an appendix at the end of the book. Since the book's target audience is obviously those who are new to the internet and those who rarely use it, Janal could have appended useful information, such as links to useful organizations. Granted, this information was included throughout the book, but really interrupted the flow of his easygoing, understandable dialogue and got in the way of important points in the text. Some of the chapters could have been subdivided into smaller, meatier chunks of information. On the other hand, other pieces of information, such as domain name trivia, could have been dumped altogether.
Yet, from a practical standpoint, the internet, as presented by Janal, can be a legal nightmare. One must consider intellectual property issues, copyright infringement, libel laws, trademark abuse, and domain name protection, in addition to various invasions of privacy and civil liberty long before venturing onto the internet.
To his credit, Janal freely admits that his book is no substitute for good legal help, and the wise web entrepreneur will retain good legal services long before going on the net and facing a problem. Most progressive companies that are serious about competing in the digital era have already taken the steps necessary to protect themselves, and intelligent web surfers are using the internet with a good deal of caution.
In the end, as many of the dangers Janal points out are often unavoidable and come out of the blue, there really is no substitute for a good legal offense, general and up-to-date awareness of the internet medium, and quite frankly, plain old common sense.
The Internet has introduced unprecedented business opportunities for marketing, sales and communication. It has also made businesses vulnerable to cybercriminals who exploit the Internet to attack the reputations and finances of companies. In this book, Daniel S. Janal, a professional speaker and consultant specializing on the Internet, provides information and advice for companies and individuals to protect themselves from the predations of cybercriminals.
Threats from online thieves:
· Warn employees never to give out credit card numbers, passwords or sensitive company information. Put procedures in place to report people who ask for this information.
· Always check credit cards for validation, including an address verification check.
· Put procedures in place for employees to check questionable information or identities by phone or through reliable third-parties.
· Use encryption or scrambling for sensitive online information so that only those with the key can read it.
Threats to personal safety:
· Keep personal information like your phone number and address off of your personal web-site, newsgroups, online phone directories, and out of chat rooms.
· Make sure that merchants promise not to resell information about you if you give it to them.
· Know the merchant you're dealing with.
Threats to your company's reputation:
· Attack sites. A disgruntled employee or unhappy customer may attack your company's reputation by creating a web-site whose sole purpose is to attack your company. If you can prove that they are not telling the truth, pursue them for libel. You may also be able to sue them for copyright infringement.
· Have employees sign a company policy forbidding them from making public statements about the company.
· If false rumors begin to circulate online about your company, dispel them immediately with clear, public statements of denial in the places where they have been circulating.
The book covers such threats as software piracy, stock price manipulation, rogue web sites that attack your business, impersonation and identity theft. But Janal does not limit his scope to external threats. One superb chapter deals with protecting a business from its own employees, including sample wording for company handbooks regarding proper Internet usage. Janal looks at the many ways your competitors can use the Internet to glean everything from mundane news releases to trade secrets. He helps you weigh the marketing benefits vs. the security risks of putting company information online. Finally, he provides some good suggestions for safeguarding sensitive information.
The topics of each chapter have been front page headlines in major newspapers. There are no "urban legends" but cases that are extremely relevant, i.e. stock market manipulation, maligning companies and personal protection.
This is not a book for technology experts. It is clearly labeled as a book for human resources, public relations, fraud and personal protection. There are plenty of books for the folks who tinker with technology.