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Risky is the New Safe: The Rules Have Changed . . . Hardcover – October 23, 2012

4.4 out of 5 stars 184 ratings

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Editorial Reviews

Amazon.com Review

"Asking the Right Question" by Randy Gage, Author of Risky Is the New Safe

Randy Gage

Here's a sampling of some near-future scenarios--and some of the questions they raise. Most important is knowing the difference between asking the wrong question, versus the better one you should ask instead. The risk takers who ask--and are then able to answer--these questions, will be the next generation of dot-com billionaires, political leaders and entrepreneurial visionaries.

Questions for Society as a Whole:
  • Wrong question: What percentage of GDP should a country's deficit be?
  • Better question: Is there some reason to think the laws of arithmetic don't apply to governments?
Questions for Entrepreneurs and Leaders:
  • Wrong question: Will the euro really collapse?
  • Better questions: When the euro collapses, what will that mean for other currencies? And what will those currency fluctuations mean for the value of precious metals? What will happen to the value of precious metals when asteroid mining makes it cheaper to bring them to earth than mine them from the earth?
Questions for Marketers:
  • Wrong question: How do I protect my brand?
  • Better question: Since it's virtually impossible to protect a brand in the new space, what are the best ways to harness social media and web 3.0 to monitor and influence our brand real time?
Questions for Parents & Educators:
  • Wrong question: Where will we find the money for our kid's college education?
  • Better question: Is there a six- or nine-month certification program would be more lucrative to my child than an MBA or even a PhD degree?

From the Inside Flap

The financial system is in shambles, disruptive technology is eliminating millions of jobs, and entire economies are failing. Things have changed and they're never going back. This calamitous transformation is creating new and more daunting challenges—and great opportunities.

Risky is the New Safe lays out thought leader Randy Gage's bold vision for how to prosper in the new economy. Gage reveals the tumultuous changes taking place in business, technology, and the economy—and the extraordinary challenges they are creating. More importantly, he shows how to turn those challenges into lucrative opportunities.

You'll learn which jobs and business models will disappear forever, and how to position yourself to thrive in the emerging business cycles. You'll discover how to think differently and develop the same mindset the world's highest achievers harness for success.

From monkeys replacing human laborers to cloning, ocean-floor real estate development to asteroid mining, virtual-reality sex to holosuites, Gage provides fascinating insights into what the future holds and how people and companies can best prepare for it. You'll discover why following conventional thinking will lead to failure, and how becoming a contrarian and critical thinker will allow you to create wealth.

Only $5.95 a month for the first 4 months on Audible. Limited-time only.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (October 23, 2012)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 111848147X
  • ISBN-13 ‏ : ‎ 978-1118481479
  • Item Weight ‏ : ‎ 11.3 ounces
  • Dimensions ‏ : ‎ 5.6 x 0.7 x 8.6 inches
  • Customer Reviews:
    4.4 out of 5 stars 184 ratings

About the author

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Randy Gage is classic American rags to riches story. A high school dropout, Randy rose from a jail cell as a teen to become a multi-millionaire. He is the author of 14 books that have been translated into 25 languages. He is best known for the New York Times bestsellers “Risky Is the New Safe” and "Mad Genius." His latest, "Radical Rebirth" is a guide to killing off the old you and reinventing yourself.

When he’s not prowling the podium, or locked in his lonely writer’s garret, you’ll find Randy playing third base on a softball field somewhere. Tweet him, friend him, follow him, or just stop by http://www.randygage.com/

Customer reviews

4.4 out of 5 stars
4.4 out of 5
184 global ratings

Top reviews from the United States

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Top reviews from other countries

Jamie Waters
5.0 out of 5 stars Think of things differently
Reviewed in the United Kingdom 🇬🇧 on May 14, 2013
Damian
5.0 out of 5 stars It feels like if Randy was a family member:)
Reviewed in the United Kingdom 🇬🇧 on July 18, 2014
Bertie
5.0 out of 5 stars Great book that will inspire you to rethink some beliefs
Reviewed in the United Kingdom 🇬🇧 on November 26, 2013
Anna
4.0 out of 5 stars Janet, get us one of these QR things...
Reviewed in Canada 🇨🇦 on October 21, 2012
One person found this helpful
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Idil
5.0 out of 5 stars Oh.My.God!
Reviewed in Canada 🇨🇦 on July 8, 2013