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Road to Relevance: 5 Strategies for Competitive Associations Hardcover – March 1, 2013
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About the Author
Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management.
Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through leadership conference training, facilitating strategic planning retreats, assisting boards, committees and work groups, and helping association staff and volunteers talk through tough issues.
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The predecessor of this book is far superior and suffices to cover the important topics in a constructive manner.
Very timely as our management has undergone restructuring over the last year and now there are opportunities for our governance structure to do the same....
A Board Officer...