Robert B. Cialdini
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About Robert B. Cialdini
Harvard Business Review lists Dr. Cialdini's research in "Breakthrough Ideas for Today's Business Agenda." Influence has been listed on the "New York Times Business Best Seller List."
Fortune Magazine lists Influence in their "75 Smartest Business Books." CEO Read lists Influence in their "100 Best Business Books of All Time."
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini's engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.
Because of the world-wide recognition of Dr. Cialdini's cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the "Godfather of influence."
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini's clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
Fortune Magazine lists Influence in their "75 Smartest Business Books." CEO Read lists Influence in their "100 Best Business Books of All Time."
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini's engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.
Because of the world-wide recognition of Dr. Cialdini's cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the "Godfather of influence."
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini's clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University - Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
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Blog postTweet Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
Today, I interview Richard Thaler, Economist and Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is the author of several1 year ago Read more -
Blog postTweet Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
Today, I interview Adam Grant, Professor of Management at the Wharton University of Pennsylvania. He is the author of two New York Times bestsellers, Originals and Give and Take,1 year ago Read more -
Blog postTweet Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
Today, I interview Dan Ariely, who is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsigh1 year ago Read more -
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Blog postTweet Cialdini Asks is a series of video interviews in which I ask experts in behavioral science about the journey that spurred their literary and academic work: how they wrote about it for a larger and more popular audience, the aspects of their content, and the motivations behind their work.
Today, I interview Amy Cuddy, bestselling author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, known around the world for her 2012 TED Talk, which is t1 year ago Read more -
Blog postToday and every day for the rest of our lives, we will be targets of salespeople, marketers, advertisers, fundraisers and (heaven knows) politicians who want to move us in their direction. And they’ll be good at it, because they’ve learned how to put proven influence techniques — glowing testimonials, emotional tugs, last-chance opportunities — inside […]
The post Influenced or Influencer? Take This Quiz to Find Out. appeared first on INFLUENCE AT WORK.
2 years ago Read more -
Blog postTweet A Happier You in 2017 My new book, Pre-Suasion, explains what a communicator can do first to increase the chance an audience will move in a desired direction. A useful aspect of the power of pre-suasion is that we can use it on ourselves, to achieve our personal goals. And, if there’s one personal goal we likely all share, it’s to be happier. So, let’s take a look at how we can take certain steps in a pre-suasive fashion—at the start of our day—to give ourselves a gla2 years ago Read more
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Blog postBy Dr. Robert Cialdini In February 2015, Warren Buffett, widely considered the greatest financial investor of our time, had a problem. It was 50 years since he took control of Berkshire Hathaway Inc, guiding it to astounding levels of value, along with his partner Charlie Munger. Many investors were worried that these levels couldn’t be […]
The post Great Pre-Suasion Moments in History: Warren Buffett’s Genius Persuasive Tactic appeared first on INFLUENCE AT WORK.
2 years ago Read more -
Blog postBy Dr. Robert Cialdini Before uttering a single word in court, the legal team arguing for marriage equality to the US Supreme Court in 2013 undertook a months-long nationwide public relations campaign with one man as its primary target–Justice Anthony Kennedy, who they knew was likely to cast the deciding vote in the companion cases […]
The post Great Pre-Suasion Moments in History: The Perfect Persuasive Tactic appeared first on INFLUENCE AT WORK.
2 years ago Read more -
Blog postBy Dr. Robert Cialdini As National Security Advisor and US Secretary of State during the 1970s, Henry Kissinger was considered America’s greatest international negotiator. When asked who he considered the best such negotiator he had encountered, he nominated Egypt’s president Anwar Sadat because of a pre-suasive tactic he regularly employed that allowed him to get […]
The post Great Pre-Suasion Moments in History: Negotiate Yourself a Better Deal appeared first on INFLUENCE AT WORK. <2 years ago Read more -
Blog postBy Dr. Robert Cialdini In July 2007, Kim Man-bok, the head of South Korea’s National Intelligence Service, flew to Afghanistan to confront a deteriorating situation. The Taliban there had taken 21 South Korean aid workers hostage, and negotiations for their release were going badly–two captives had been murdered and two more were scheduled for execution […]
The post Great Pre-Suasion Moments in History: De-Escalate Situations with Persuasion appeared first on INFLUENCE AT WORK.
2 years ago Read more
Books By Robert B. Cialdini
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Influence: Science and Practice (5th Edition)
Aug 08, 2008
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Sep 03, 2008
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Influence: Science and Practice (4th Edition)
Jul 09, 2000
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Influence - Science and Practice - The Comic
Nov 09, 2013
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Influence: How and Why People Agree to Things
Mar 01, 1984
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As Armas da Persuasao: Como Influenciar e Nao se Dexar Influenciar (Em Portugues do Brasil)
Jan 01, 2012
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