- Paperback: 466 pages
- Publisher: Robert Collier Publications; 1st edition (January 1, 1989)
- Language: English
- ISBN-13: 978-0912576206
- ASIN: 0912576200
- Product Dimensions: 1.2 x 6 x 9 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
- Average Customer Review: 63 customer reviews
- Amazon Best Sellers Rank: #1,212,728 in Books (See Top 100 in Books)
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The Robert Collier Letter Book 1st Edition
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About the Author
The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. It is currently available in translation in Japan.
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Top customer reviews
You should, however, muscle through the entire book at some point if you're a serious copywriter or even if you hire copywriters on a regular basis. I have personally adopted a number of ideas from Mr. Collier's copy over the years and have seen great results from the copy.
I've also read a lot of other copywriting books and attended the seminars, yada yada, but I gotta tell ya - as far as value for money and stuff I actually use .... this is pretty much all I ever needed. To give you an idea, I've been marketing online and off for over 16 years and I've seen the great majority of the "greats" work. So this is high praise.
I recommend it to everyone in my entrepreneurs' inner circle group and really anyone that wants to understand how a good offer is constructed and how you get people to pull out their wallets and buy immediately.
Oh and one final thought. While the book is available in electronic formats, don't bother. It's too big and too much of a reference book to be manageable in electronic form. I'd pick up a paper copy even if you don't normally do paper books.
I first purchased the book on Kindle. Frustrated with bad formatting, I bought the physical book only to find out it has NO pages numbers. I was going to reference this book is some articles I was writing. I guess so much for that.
The book, however, is a valuable resource for those interested in copy writing.
There are many great concepts mentioned in this book with examples of long-ago given. Since it is a principled book, the older examples are not a problem. The principles will last a long time.
I have already found a number of what I thought to be typos, but now wonder if this book was a scanned/OCR version of an original. For instance, in the same paragraph objec (where the letter "c" was the cents symbol. Then the next paragraph the same thing happened with the word prospec. The words should be object and prospect. I have seen this in OCR text that was not cleaned up after being electronically scanned.
One annoying thing is that at times you are unsure when you are being taught a principle and when the author is given an example of one because you don't know when the examples are finished. The use of indented text mean little, though you think it means an example is being given .. not always. When I figure out what is going on, I put a horizontal line to separate examples from each other and from principle teaching.