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About Robert F. Brands
Brands' hands-on experience in bringing innovation to market spans decades, and includes the creation and improvement of product development processes and company culture. He has delivered on his pledge to bring "at least one new product per year to market" -- resulting in double digit profitable growth and shareholder value.
He has led worldwide teams responsible for marketing and sales, operations and R&D and is a regular contributor to real- and virtual-world media and social networking platforms.
A native of The Netherlands, Brands earned a Bachelor of Science in Business Administration from HTS Eindhoven. A Vistage Member, Past Member of Tulane University's and current member of UM's President's Parent Council, Board member of Netherlands American Community Trust, Brands is an avid open water diver and a licensed pilot of single-engine aircraft. He resides in Stuart, Florida with his wife.
For more information, visit www.linkedin.com/in/robertfbrands or
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Books By Robert F. Brands
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation
In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.
Robert's Rules of Innovation™ simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation™
- Distills Robert Brands' wealth of experience as a leader of international product development teams
- Explains why innovation is imperative
- Provides the practical steps needed to deliver innovation
- Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices
Timely, accessible, and indispensable, Robert's Rules of Innovation™ is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation™ is a must-read for managers at all levels.
In Robert’s Rules of Innovation II: The Art of Implementation, innovation thought-leader Robert Brands introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of Innovation in one’s work environment.
Brands has led innovation-driven companies around the world, and his global network of business leaders comes from different cultures, speaks different languages, and are experts across a variety of industries. On these pages, these international experts share their passion for innovation and the Art of Implementation and provide hands-on tips in an informative and entertaining manner.
In his first book, also written with author Martin Kleinman, Brands delineated decades' worth of collective invaluable experience. Robert’s Rules of Innovation®—much like Robert’s Rules of Order that create order from chaos in meetings around the world—helped business leaders understand the principles needed to create, nurture, and profit from a stable New Product Development (NPD) program.
With The Art of Implementation, readers will quickly revisit the 10 key rules of Innovation and then dive head first into practical techniques to break down the barriers to innovation, whether they are self-imposed or due to external or marketplace reasons. And, as with his first book, The Art of Implementation delivers a hands-on, understandable, and practical approach to making innovation part of every outfit’s DNA.
The worst of the Great Recession is long over. There are no more excuses, no more reasons to postpone, de-fund, ignore, or otherwise hobble your new product development programs. Whether you manage a multinational or an entrepreneurial start-up, whether you are a manufacturer, distributor, service provider, supplier or retailer, the competitive pressures today – in terms of time, budget, everything — are unprecedented.
There is no time to waste.
Ready to unleash your team’s abilities? Eager to make sure your culture of innovation is properly implemented, poised to create profitable new products and position your company for long-term success?
Welcome, then, to Robert’s Rules of Innovation® II: The Art of Implementation.