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About Robert Mann
Mann holds the Manship Chair in Mass Communication at Louisiana State University's Manship School of Mass Communication.
Mann spent more than 20 years working in national and Louisiana state politics. Prior to joining the Manship School in 2006, he served as communications director to Louisiana Governor Kathleen Blanco. He joined Blanco's staff in 2004 after serving 17 years as state director and press secretary to U.S. Senator John Breaux of Louisiana. He was also press secretary to U.S. Senator Russell Long of Louisiana and press secretary for the 1990 re-election campaign of U.S. Senator J. Bennett Johnston of Louisiana.
In the early 1980s, he covered Louisiana politics as a reporter for the Shreveport Journal and the Monroe News-Star. His essays and book reviews have appeared in numerous publications, including the New York Times and the Boston Globe.
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In the 1960s transitioning from acting to politics was rare. Ronald Reagan was not the first to do it, but he was the first to jump from the screen to the stump and on to credibility as a presidential contender. Reagan’s transformation from struggling liberal actor to influential conservative spokesman in five years—and then to the California governorship six years later—is a remarkable and compelling story.
In Becoming Ronald Reagan Robert Mann explores Reagan’s early life and his career during the 1950s and early 1960s: his growing desire for acclaim in high school and college, his political awakening as a young Hollywood actor, his ideological evolution in the 1950s as he traveled the country for General Electric, the refining of his political skills during this period, his growing aversion to big government, and his disdain for the totalitarian leaders in the Soviet Union and elsewhere. All these experiences and more shaped Reagan’s politics and influenced his career as an elected official.
Mann not only demonstrates how Reagan the actor became Reagan the political leader and how the liberal became a conservative, he also shows how the skills Reagan learned and the lessons he absorbed from 1954 to 1964 made him the inspiring leader so many Americans remember and revere to this day. Becoming Ronald Reagan is an indelible portrait of a true American icon and a politician like none other.
A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.
This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.
More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy.
Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.
With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.
Mann argues that the passage of civil rights laws is one of the finest examples of what good is possible when political leaders transcend partisan political differences and focus not only on the immediate judgment of the voters, but also on the ultimate judgment of history. As Mann explains, despite the opposition of a powerful, determined band of southern politicians led by Georgia senator Richard Russell, the political environment of the 1950s and 1960s enabled a remarkable amount of compromise and progress in Congress. When Freedom Would Triumph recalls a time when statesmanship was possible and progress was achieved in ways that united the country and appealed to our highest principles, not our basest instincts. Although the era was far from perfect, and its leaders were deeply flawed in many ways, Mann shows that the mid-twentieth century was an age of bipartisan cooperation and willingness to set aside party differences in the pursuit of significant social reform. Such a political stance, Mann argues, is worthy of study and emulation today.
In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the “Daisy Girl” ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson’s campaign and aired only once during Johnson’s 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson’s campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation’s nuclear arsenal, a depiction that sparked immediate controversy across the United States.
Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater’s presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.
In 1964, as the polarizing Civil Rights Act made its way through the House and Senate, and Congress navigated one of the most tumultuous eras in American history, a Harris Poll put the institution's approval rating at 60 percent. Why then, fifty years later, has the public's approval of Congress eroded to an all-time low of 10 percent? Working Congress: A Guide for Senators, Representatives, and Citizens seeks to isolate the reasons for Congress's staggering decline in public opinion, and to propose remedies to reverse the grave dysfunction in America's most important political institution.
Aided by the input of retired members of Congress from both major parties, editor Robert Mann and his fellow contributors identify paralyzing partisan rancor as perhaps the most significant reason for the American public's declining support of its main representative body. The lack of mutual trust within Congress reflects (and creates) the suspicion and animosity of the great majority of Americans. Working Congress argues that members of Congress must find a path to cooperation if they are to function as the representative institution the Founders intended.
Trenchant chapters by Mickey Edwards, Ross K. Baker, Frances E. Lee, Brian L. Fife, Susan Herbst, and Mark Kennedy analyze the problems and challenges facing Congress and suggest solutions to counteract partisan gridlock. Though these scholars and former members share a conviction that men and women of good will can and should work together, they do not assume that their solutions will herald a bipartisan utopia. Instead, they recognize that Congress is, and will always be, a work in progress.
At the height of World War I, in the winter of 1917--1918, one of the Progressive era's most successful muckracking journalists, Ray Stannard Baker (1870--1946), set out on a special mission to Europe on behalf of the Wilson administration. While posing as a foreign correspondent for the New Republic and the New York World, Baker assessed public opinion in Europe about the war and postwar settlement. American officials in the White House and State Department held Baker's wide-ranging, trenchant reports in high regard. After the war, Baker remained in government service as the president's press secretary at the Paris Peace Conference, where the Allied victors dictated the peace terms to the defeated Central Powers. Baker's position gave him an extraordinary vantage point from which to view history in the making. He kept a voluminous diary of his service to the president, beginning with his voyage to Europe and lasting through his time as press secretary. Unlike Baker's published books about Wilson, leavened by much reflection, his diary allows modern readers unfiltered impressions of key moments in history by a thoughtful inside observer.
Published here for the first time, this long-neglected source includes an introduction by John Maxwell Hamilton and Robert Mann that places Baker and his diary into historical context.