- Hardcover: 224 pages
- Publisher: Wiley; 1st edition (March 8, 2010)
- Language: English
- ISBN-10: 0470596996
- ISBN-13: 978-0470596999
- Product Dimensions: 5.2 x 1 x 8.1 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 24 customer reviews
- Amazon Best Sellers Rank: #1,518,719 in Books (See Top 100 in Books)
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Robert's Rules of Innovation: A 10-Step Program for Corporate Survival 1st Edition
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From the Author
Robert's Rules of Innovation is all about how to Create and Sustain Innovation in Ten key Imperatives. Whether you are a novice or expert, RROI will help start of finetune your abilities so you can Innovate and Thrive!
Top customer reviews
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Robert F Brands knows innovation, and he knows it's the life-blood of any successful enterprise. He very cleverly lays out a ten point plan for incorporating the spirit of innovation throughout any progressive organization. Failure is a part of the process; reprisals don't fit in with this culture. There are no hidden agendas; just a spirit of trust and cooperation that ensures maximum employee engagment, and maximum productivity.
Obviously, for Robert's program to be successfully implemented, it must be embraced by the head-honchos in corporate America. They desperately need to set the tone - innovate or become extinct. Replace the fear with a confident approach to the business at hand. Instill a sense of urgency in every employee what needs to be done; give them the support they need to feel their good efforts will be rewarded. The game plan is wonderful; if executed properly, it will help any organization thrive in today's competitive business arena.
In order to survive, there's really no option.