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About Robin Peter Zander
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Blog postA few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy!
Podcast Notes:
3:30 Michael’s background
Robin refers to:
Made To Stick -
Blog postPerfectionism can limit your creative fuels. The fear of failure can be crippling, and the pressure to execute consistently can paralyze you from trying at all. To help combat this, try making a list of 10 ways you can do any specific thing unsuccessfully.
The idea is to find ways to do something incorrectly, on purpose, in order to get your ideas flowing and remove your self-judgment. You are intentionally making a list of rough drafts, instead of stressing about any of those thought -
Blog postWe all have a myriad of beliefs, and it is useful first to recognize your beliefs. But it is also possible to amplify them, and use your beliefs as fuel to create more of what you want.
In this exercise, we looked for the earliest memories of a specific belief, and then turned the belief into a statement of purpose. This process took an abstract memory and created an action that feels tangible and possible.
This was recorded live at a Financial Freedom workshop in the San Fran -
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Blog postIn this episode, my friend, Daniel Stillman, interviews me for his podcast, The Conversation Factory. We discuss how to ask better questions, the value of loving, non- judgmental questions, and my story.
I hope you enjoy today’s podcast as Daniel flips the script and interviews me on the art of asking questions.
Line Notes
1:15 How Robin describes himself
5:15 Responsive Org
Mentions:
Responsive.org
DonorsChoose.org
10:00 How do -
Blog postWe are each in control of our own reality. If you feel that making money by selling your art or your work is impossible, go find other people whose work you admire that are successful. If someone else has done it, you can do it too. Find roll models that have something in common with you to help you believe in your own abilities.
This was recorded live at a Financial Freedom workshop in the San Francisco Bay Area. This, and other workshops, are put on by Motion, which offers online an -
Blog postThis is a talk that I gave at the HR Transform conference in Las Vegas to the Heads of HR of some of the fastest growing tech companies you have definitely heard of. The context for my talk was storytelling. I pulled on my experience at Robin’s Cafe and Responsive Conference to help others tell their story.
In today’s world, it’s not enough to just have a great company culture – you have to share that story with the world.
The aspects that make your organization unique create -
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Blog postIf you want to save more money, adopting principles of behavior change will be important. What areas of your daily life can you cut back on spending?
It’s important to be thoughtful on what you spend money on in conjunction with how you want to live. That being said, if something in an unnecessary expense but brings you immense joy, don’t cut it out. Whether that’s a $5 latte or traveling with family, don’t starve yourself of the things that make you happy. Look for other areas that c -
Blog postThis is the story of how I came to own Robin’s Cafe in the course of 3 weeks with no initial intention or experience in purchasing a coffeeshop. The mental and emotional growth I gained through that experience was instrumental.
From that experience, I also found that when we show up humbly and ask for help, people are extremely receptive. People who love you will want to see you succeed. I was able to raise $40,000 to open the cafe, ran it for 2.5 years, and sold it for $140,000. I le -
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Blog post50 ways to 50k is a game you can play to come up with ways to make extra money each month.
The first step is to choose an amount of money that feels really achievable for you to make additionally to your normal income each month. The second step is to brainstorm 15 ways to make that amount of money for next month. The third step is to decipher whether each job you came up with will make money continuously or just one time.
When thinking through job options, look through your s -
Blog postOne consideration about money that we don’t talk about enough is establishing a clear “why”. The reason you want something can be highly motivating, and the absence of a clear “why” can limit you from taking direct action.
Be specific with how much more money you want, why it is important to you, and what it is for. Defining that can be a driving force to achieving your financial goals.
This was recorded live at a Financial Freedom workshop in the San Francisco Bay Area. This, -
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