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About Robin Peter Zander
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Blog postRecently while in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the modern world.
Here, we discuss how to have more authenticity in our sales. Respecting others’ time and double checking that they are still available and willing to speak gives you initial buy in to the conversation.
You are much more likely to have a connection that will result in the long-term outcome you desire if you put the other -
Blog postA few weeks ago in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the Future of Work.
Every organization is tasked with issues that seem insurmountable. Often, the process to accomplishing a huge goal can be so overwhelming that we never get started. Behavior change can help make seemingly impossible goals feel smaller and more attainable.
What we want to accomplish is not going to happen in a single -
Blog postMy guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the philosophies that he has implemented over the span of his career. He offers tactical advice on how to work well with teams and build a future focused organiza<
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Blog postA few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy!
Podcast Notes:
3:30 Michael’s background
Robin refers to:
Made To Stick -
Blog postPerfectionism can limit your creative fuels. The fear of failure can be crippling, and the pressure to execute consistently can paralyze you from trying at all. To help combat this, try making a list of 10 ways you can do any specific thing unsuccessfully.
The idea is to find ways to do something incorrectly, on purpose, in order to get your ideas flowing and remove your self-judgment. You are intentionally making a list of rough drafts, instead of stressing about any of those thought -
Blog postWe all have a myriad of beliefs, and it is useful first to recognize your beliefs. But it is also possible to amplify them, and use your beliefs as fuel to create more of what you want.
In this exercise, we looked for the earliest memories of a specific belief, and then turned the belief into a statement of purpose. This process took an abstract memory and created an action that feels tangible and possible.
This was recorded live at a Financial Freedom workshop in the San Fran -
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Blog postIn this episode, my friend, Daniel Stillman, interviews me for his podcast, The Conversation Factory. We discuss how to ask better questions, the value of loving, non- judgmental questions, and my story.
I hope you enjoy today’s podcast as Daniel flips the script and interviews me on the art of asking questions.
Line Notes
1:15 How Robin describes himself
5:15 Responsive Org
Mentions:
Responsive.org
DonorsChoose.org
10:00 How do -
Blog postWe are each in control of our own reality. If you feel that making money by selling your art or your work is impossible, go find other people whose work you admire that are successful. If someone else has done it, you can do it too. Find roll models that have something in common with you to help you believe in your own abilities.
This was recorded live at a Financial Freedom workshop in the San Francisco Bay Area. This, and other workshops, are put on by Motion, which offers online an -
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Blog postThis is a talk that I gave at the HR Transform conference in Las Vegas to the Heads of HR of some of the fastest growing tech companies you have definitely heard of. The context for my talk was storytelling. I pulled on my experience at Robin’s Cafe and Responsive Conference to help others tell their story.
In today’s world, it’s not enough to just have a great company culture – you have to share that story with the world.
The aspects that make your organization unique create -
Blog postIf you want to save more money, adopting principles of behavior change will be important. What areas of your daily life can you cut back on spending?
It’s important to be thoughtful on what you spend money on in conjunction with how you want to live. That being said, if something in an unnecessary expense but brings you immense joy, don’t cut it out. Whether that’s a $5 latte or traveling with family, don’t starve yourself of the things that make you happy. Look for other areas that c -
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