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About Robyn Hatfield
Hey and thanks for visiting my author page!
This is me virtually shaking your hand! :)
My books are designed to give you HANDS ON, specific steps to help you in your business. While my focus is typically business, marketing, and marketing automation, I have written on other subjects.
In everything I do, I try my best to GIVE. My motto is simple: Always Give First…and Give more!
A little about me:
I graduated with a degree in management and accounting from Texas A&M University (home of the Fightin’ Texas Aggies). I have an extensive business background that includes:
* Consultant at a Big 5 Consulting firm (Accenture Consulting) working with clients such as Bank of America and WellsFargo.
* 10 years of experience in the financial world from financial analysis, to advising to forecasting.
* As a business owner, I have owned and sold companies in many different industries including staffing and recruiting, real estate and business brokerage, marketing, and sales consulting.
* 10 years of experience in B2B sales in my own business as well as in Corporate America. In Corporate America, I consistently ranked in the top 5 out of 1500 offices with my sales and marketing efforts.
I have worked and thrived in Corporate America as well as small business. I have worked for big companies, small companies and have been self-employed. I understand sales, finance, IT, HR and more. And I use that knowledge to pass along helpful hints, techniques, and tricks to help you with your business.
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Have you ever heard "fortune is in the follow up?" Well...it's true!
And did you know that it takes 6-12 contacts (or more) for a person to make a buying decision (varies depending product, industry, cost, etc)? On average, businesses follow up 1-2 times.
That means that we as businesses are leaving money on the table and NOT satisfying the requirements and requests of our prospects / future clients.
Why does this happen? It could be many different reasons, but here are the most common:
1. Time – business owners don’t have the time to follow up
2. Expense – business owners perceive follow up systems as expensive
3. Knowledge – business owners don’t know what to say or how to say it
4. Perception of Bugging – business owners don’t want to be seen as pests
I am going to show you how to create an email marketing follow up system that doesn’t take much time (after the initial set up), is not expensive, give you instructions on what to say and how to say it, and provide so much value your prospects will actually appreciate you reaching out to them.
This book will walk you through the exact steps to help you create an automated follow up system for your business using Aweber.