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Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Hardcover – April 28, 2015
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Dan Sullivan, President and Founder of Strategic Coach®
"In this brilliant book, Gino Wickman and Mark C. Winters explain the vital importance of having both a visionary and an integratorand show how that relationship can provide the 'rocket fuel' your company needs to achieve its full potential.”
Bo Burlingham, Editor-at-Large of Inc. magazine and author of Small Giants and Finish Big: How Great Entrepreneurs Exit Their Companies on Top
About the Author
Gino Wickman s passion is helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System(r) (EOS), a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more tractionwith the entire organization advancing together as a healthy, functional, and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.
Mark C. Winters is a seasoned professional with over 25 years of entrepreneurial leadership experience. His companies have ranged from raw startups originally drawn up on a napkin, to multi-billion dollar global enterprises such as Procter & Gamble and British Petroleum. This diverse background enables him to identify and apply patterns of success for virtually any business scenario. Mark's passion is helping entrepreneurs get what they want from their business. As a Certified EOS Implementer, he's actively engaged in helping other entrepreneurs implement EOS in their own companies. His ability to connect and guide CEOs to achieve their desired results is highly respected. Mark is known for pursuing business opportunities related to technology and systems that enable the optimization of human/athletic performance, with a special interest in pattern recognition and scoring methodologies."
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Top Customer Reviews
The next piece is of course finding an Integrator. Do you have one internally? If so, are they competent enough to fulfill your vision within your budgetary requirements?
For a founding entrepreneur, or if you're recruiting for an integrator, I do recommend this book. I've handed out multiple copies now when meeting candidates I've been recruiting, so they can see deeper than just a job description. I've actually purchased 10 copies thus far and counting.
Now on the flip side, can a Visionary create a lot of success in a company they started without a True Integrator in place? Absolutely they can, this method just explains how to potentially do it faster and why having a #2 can be better for your personal state of happiness.
Starting and growing a company is HARD work and often requires making a lot of tough decisions, hard enough that most folks fail at it. Picking this book up will give you some good insight into why that might have happened to you previously (if you failed in a previous business venture) and some solid concepts to potentially avoid it from happening again.
The last thing I will say though, I was able to start and run my company without a true integrator (even to this day), but I can see where their value is observed after understanding the relationship better from reading Rocket Fuel.
Since I read this book, our relationship has gotten so much stronger. He knows he loves to throw ideas at me and see what sticks, and I know I love hearing his ideas but can't come up with great ideas like him.
Because we understand this, it has helped us figure out where our strengths lie and how we can help each other move the business forward.
So, if you're looking to create stronger relationships with the people you work with, buy this book and take the quiz. Get your team to take the quiz too and find out what kind of person they are. Then reassess how your team operates and move forward from there.
I bet by the end of the month, your team will be happier and feel more fulfilled having projects and tasks they are naturally talented at.