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Blog postThe rapid changes in technology have brought about rapid changes in customer demands and behavior.
For this reason, marketing professionals now need to create new strategies without any kind of guideline present.
Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. One of the newer tools is the use of conversational marketing.
What is Conversational Marketing? -
Blog postThere are different types of negative comments that companies can receive from the public, potential customers, and previous customers on social media platforms.
Depending on the type of negative comment, there are different ways that companies can respond to the people leaving those comments.
Complaints The most common type of negative comment that most companies tend to receive on social media platforms are complaints from customers.
In fact, these types of negative -
Blog postAcquiring new customers and generating more leads has gotten increasingly more expensive in the last few years for many businesses.
Fortunately, with the right strategies, companies can more effectively generate leads and convert them into paying customers.
By communicating effectively with the target audience, and figuring out which channels they prefer to communicate through, companies can effectively generate more leads.
Channels News pieces tend to travel quite fas -
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Blog postThreats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats, innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks.
Companies always have to be prepared before they get into a crisis situation, whether that’s facing the consequences of a damaged reputation due to malfunctioning products, or because of c -
Blog postPR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company.
PR is all about sharing the right information with the right people and at the right time. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.
While creating a unique product is important – it is also essential that the possible c -
Blog postCryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems.
Blockchain has been around for nine years and is most commonly associated with bitcoin. Its applications are currently being explored across industries, and p -
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Blog postMarketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different.
Does the Cannabis Industry Need Marketing? In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market. And simil -
Blog postUnderstanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.
We help our clients through carefully crafted solutions. Throughout the years, we -
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Blog postWhile companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse.
A very small percentage of people have stated they’re very familiar with the metaverse, or that they’re able to understand it and correctly describe it to other people.
That means most consumers don’t have a clear idea of the subject, and while they have hea -
Blog postWhile some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.
Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Wi -
Blog postWhen companies in the SaaS industry use a sound PR strategy, they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies.
They have to figure out more cost-effective options for achieving the same PR goals. There’s no need for these companies to reinvent the PR industry to achieve success with their PR efforts because there ar -
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Blog postNo matter the size of a business, every company depends on its reputation to achieve success. That’s what makes public relations a key tool for managing businesses and helping them improve their public images.
Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Yet this tool is often overlooked. Plenty of companies aren’t sure how to integrate public relations into their marketing efforts and haven’t fully grasped the benefits -
Blog postHolidays and days celebrating pets are great ways to reach pet-loving communities.
Pets are becoming extremely popular among millennials.
They are beginning to spend a large portion of their incomes on their furry friends.
As pet ownership rises, pet products and pet service industries are booming.
Given below are some marketing strategies that can be used to reach pet owners on National Pet Day.
Sponsor Adoption Events A lot of healthy pets need lovin -
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Blog postFeedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things.
Understanding what motivates customers can also help companies improve their customer experience efforts.
That’s why companies have to collect customer feedback, analyze it, and utilize that information in their business operations.
Connecting with Customers An effective way -
Blog postNew technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.
A lot of people are making a shift towards sustainable food choices.
The pandemic has also impacted such choices. Positive lifestyle habits have reduced fast-food consumption. The emphasis is on fresh produce and reduction in comfort food.
Commitment to Zero Hunger The United Nations, together with several governments, have c -
Blog postMost of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.
Businesses that are looking to connect with their target audience in an authentic and genuine way can work with influencers on p -
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Blog postWhen most people hear about PR and advertising, they assume it’s roughly the same thing.
The reality, in fact, is that there’s a big difference between them.
The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. However, that’s where the similarity ends.
The starkest difference between them is that advertising is controlled media.
The company -
Blog postCompanies in the B2B industry can bring new life to their content with the help of digital storytelling.
There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.
However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling.
Empathy For comp -
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Blog postA number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry.
Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. This resource gives WPP’s clients suggestions for ways to develop immersive VR experiences in -
Blog postThose companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves.
When being interviewed, it is important to focus on one or two key messages, and to weave them into each answer. The -
Blog postAn effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned.
These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.
However, the results of such campaigns can bring companies national media atten -
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Blog postInbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging.
The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively. Inbound marketing automates the process of marketing and as a result, conversions happen quicker. -
Blog postMany people only know of what PR is from Mad Men. Most have a vague understanding of what public relations mean, very few understand what PR firms and PR agencies do, and many even have a slight idea of what goes into it and the benefits it offers businesses. Very few, however, understand the true impact it has.
Public Relations is one of the most effective ways to build on marketing strategies and create a solid online reputation. Companies that have caught o -
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Blog postMarketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan.
That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.
Thus, developing a communications plan means focusing the story in question on a particular message, which is most going to connect with the target audience. This type of plan is -
Blog postA media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.
Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.
A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, an -
Blog postPublic relations, as an industry itself, falls under the umbrella of marketing. PR is used to connect a business to a target audience, by communicating with that audience through media outlets, speaker opportunities, and influencer marketing.
It’s up to public relations professionals to spread the key messages from a business for their products and services, as a way to drive traffic to the business website, increase awareness or social media presence, or even change the behavior -
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Blog postAI writing tools can easily simulate human writing in a way that’s both a little scary and awe-inspiring. However, AI still has a long way to go before it’s fully able to replicate the thought patterns of humans.
This extra time gives companies room to prepare to future-proof their content marketing efforts. In the future, it’s going to be difficult to distinguish content that’s created by people from content that’s generated by artificial intelligence, especially in terms of writing -
Blog postPlenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.
Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reac -
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Blog postIn the last few years, one of the most popular business trends has been purpose-driven business operations and promotional efforts. Back in 2019, there was a Harvard Business School study published that linked the positive performance of companies on the stock market to their purpose.
Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The pandemic gave companies in the B2B industry the opportuni -
Blog postAccording to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 billion this year. It’s estimated that about a third of all US citizens regularly listen to podcasts, so this is money well spent.
Some of the top ad spenders on podcasts include Amazon, Comcast, Capital One, and State Farm, who are all looking to insert 30 to 60-second clips in various types of podcasts.
Audiences of podcasts are highly engaged, which a -
Blog postThe list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type is changing, there’s one thing that remains constant: social media is staying and the public is […]
The post Importance of Platform Specific Content appeared first on .
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Blog postSocial marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. It combines the ideas of social sciences and commercial marketing, and it’s an effective tool to influence behavior in a cost-effective and sustainable manner. People come across social […]
The post The Art of Social Marketing appeared first on .
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Blog postPublic relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. PR isn’t just for the companies that are undergoing a crisis in the public’s eye, and then have to make their businesses […]
The post Using Public Relations as a Force Multiplier for Growth appeared first on .
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Blog postThere are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]
The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on .
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Blog postBusiness owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. It’s essential for any business looking to remain a relevant competitor within their own industry, because anyone that doesn’t adapt to all of the changes soon is not going to […]
The post Growing a Business With 2020 Marketing Trends appeared first on .
