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Rotoma: The ROI of Social Media Top of Mind Paperback – August 30, 2017
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About the Author
MEET THE AUTHORS
Spencer X. Smith
Spencer Smith is the founder of spencerXsmith.com, an Instructor at the University of Wisconsin, and Adjunct Faculty at Rutgers University, where he teaches classes on Social Media Strategy. After working as both a Regional Sales Director and Regional Vice President for two Fortune 100 companies, Spencer is now sharing his ROTOMA experience & stories with those who could benefit from his 3,000+ in-person business development meetings.
He’s been called a "Digital Marketing Expert" by Forbes, and is the winner of the 2016 InBusiness Magazine Executive Choice Award for Social Media Consulting Company. Spencer also co-founded social media marketing company AmpliPhi in 2017, and specializes in providing Business Generation Solutions for Modern Companies. Spencer speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. For more details, visit spencerXsmith.com/ROTOMA
D.P.’s advertising and marketing career has included some of the biggest, and smallest, brands in the business including Coca-Cola, The Athlete’s Foot, ClosetMaid—and Southeastern Guide Dogs. His career includes stints at DDB Needham/Chicago and McCann Erickson/Atlanta and ad agencies in Denver, Madison, and Sarasota. As a longtime copywriter and Creative Director, he enjoys playing in the creative intersection between the visual and the verbal—and has actually gotten paid to do so for over a quarter century.
D.P. is currently the owner and Chief Collaborator of COLLABORATOR creative, a content marketing firm specializing his NonFiction Branding™ approach to identifying, creating, and amplifying the true brand stories of individuals and companies throughout the United States. He speaks frequently about this, ROTOMA, a variety of other topics to groups nationwide. For more details, visit dpknudten.com
Top customer reviews
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This is one of the many lines in this book that stood out as a takeaway for me. ROTOMA is filled with things you read and wonder why the F I didn't think of that a long time ago.
In addition to posting pictures of your kids or pets, this book gets to the heart of exactly what social media was created for. Dig deep, figure out what makes you “you" and share your unique knowledge with the world. This book has inspired me to do just that and will continue to serve as an ongoing resource as I progress.
Highly recommend…and be sure to grab your highlighter! You'll thank me later.