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Rule #1 Don't Be #2 Hardcover – July 25, 2017
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"This book is hard-hitting, straightforward and life-changing. It teaches you how to join the "big league" in your work and personal life."
"Dan Milstein is a living testament to the indomitable American spirit and showing how hard work, positive thinking and a laser focus can drive accomplishment and success."
Emmy Award Winning Journalist
CBS-TV& The Detroit Free Press
"The skills he teaches can be used by anyone to develop their own business and sales efforts."
Ross Rojek, San Francisco Book Review
"Reading this book not only is an engrossing experience - it is an uplifting one."
Grady Harp, Top 100 Amazon Reviewer
"This book is a true gem, it is empowering,inspirational, ruthlessly honest, but most importantly it is probably the most outstandingly motivational book you will ever read, if you REALLY want your dreams to come true."
Midwest Book Review
About the Author
Dan Milstein is the Founder and CEO of the Gold Star Family of Companies, operating in over 40 offices worldwide, specializing in financial services, sports management, publishing, and film production. Under Dan’s visionary leadership, Gold Star has been named among Inc. magazine’s 500 Fastest Growing Companies in America, and Dan has been featured in many notable publications and numerous rosters of Top Business and Finance Professionals in the USA. Dan was born in Kiev, Ukraine and just 16 when he narrowly escaped the demise of the Soviet Union by immigrating to the United States. Arriving with only 17 cents and one suitcase, but fueled by his determination to seize the American Dream, Dan stormed every opportunity in his path, quickly rising to the rank of #1 Loan Officer in the USA and then building one of the most recognized brands worldwide. International best-selling author of The ABC of Sales, 17 Cents and a Dream, and Street Smart Selling, Dan brings his unique brand of motivation to the greatly anticipated Rule #1: Don’t Be #2, chock-full of energizing accounts of others who have dominated their field. From film stars to sport stars, world leaders to company leaders, these enterprising individuals will move you to work until your idols become your rivals. Highly acclaimed CEO, sports agent, consultant, speaker and author, Dan Milstein is credited with motivating hundreds of thousands with his simple, yet powerful, brand of inspiration. Read and be inspired.
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Why? Because it’s written by a man who knows what he’s talking about. You see, in 1991, Daniel Milstein and his parents arrived in America, they were fleeing the religious and political persecution which raged in their native Soviet Union. Daniel Milstein at 16, had only 17 cents in his pocket, however even at that young age, he was richer than most, why, simply because he had a win/win mind-set, a positive outlook, guts and determination. With these assets, from that moment, although he himself didn’t realise it, he was already on his way to achieving the American Dream.
What I liked about this book is that it is so full of inspiring stories. However, this doesn’t mean his message is sugar coated, certainly not! This is a man who tells it as it is, and freely admits that his philosophy runs along the lines of a swift kick in the pants.
Throughout he insists that success lies in attitude, and action, dreaming is no good, it is futile to wait for luck to come your way, the right time, approval from others. You MUST work hard, grab those chances, and not fear failure. Should things not go well, then use the experience as a learning curve, and take a lesson from Arianna Huffington’s mother, who told her daughter (Founder of The Huffington Post) ‘Failure is not the opposite of success; it’s a steppingstone to success.’
Complacency is another very important factor Daniel Milstein covers. It is essential that you remember you can never rest on your laurels. “Success is never owned. It is rented and the rent is due every day!” is his motto. When you succeed be pleased, but don’t become content with your lot, your competitor is waiting to step in your shoes as soon as you lapse, so make sure you don’t!
Persistency is vital. Whatever your dream, go with it, and don’t give up. Should you fail the first, second, third… time then continue to persevere. He provides examples of many well-known names from the MacDonald brothers, Henry Ford, to the inspirational Jim Eisenreich, people who didn’t give up, or listen to those negative influences. Through the motivational quotes and messages strewn copiously throughout the book, the reasons why those who succeed do so, are laid out in plain sight for you to see. Be brave, think outside the box, follow that dream, and then dream bigger, and better. Remember success might not happen overnight, but if you never go for it, you can never win. So stick with it, work hard and learn from those around you and, you will make it.
Eighty-six percent of millionaires are self-made, and two thirds of the world’s billionaires made their fortune from scratch – so what’s stopping you?
Pick up a copy of this book and follow the authors guide to success, learn from him, and others then show the world just what you can achieve!
And that is precisely the reason why he draws us into this book RULE#1: DON’T BE #2. He warmly challenges us to follow our dreams – ‘That’s why I want to share what I’ve learned with you. I have a mentor’s heart, but I will never buy in to the excuses you may be using for giving up. I want to help you identify and address whatever is blocking your own success. Because I know you can ignite your dream and achieve your goals. Your challenges may be lesser or greater than those I’ve faced, but one thing is certain: you can learn from everything I have experienced and from everyone who has inspired me. Within these pages are the life- changing lessons and stories of people who have inspired me over the years: friends, mentors, and others I hold in high regard. They’ve overcome great odds and have become wildly successful.’ His book is filled with memorable quotations and inspiring one-liners that make this a book to keep close by for infusing the concept of reahing our dreams as well as practical instruction in the manner of a wise coach. Words such as – ‘Stop wasting time. Put down the remote and get off the couch. Stay productive.’ and ‘You’ve got to stay engaged and active; otherwise you can easily lose momentum in your daily routine.’ The book is full of such supportive encouragement. It is also an invitation from a very generous author to enjoy the adventure of following your passion.
And that sums up the direction of this inspirational book. Especially during this time of financial strain and pessimism this beautifully written memoir/coaching guide serves as food for the soul. Reading this book not only is an engrossing experience - it is an uplifting one. As Milstein would encourage us, believe, and struggle even, because anything is possible if we truly remember the American Dream. Grady Harp, July 17
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