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42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real World Success Stories Paperback – January 15, 2013
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The tag line for the book, while a bit long, is a "just-the-facts" description and will help you form a plan to achieve your goals. If you did not find what you were looking for in the book, there are generous appendices that will guide you to what you want to find.
Last, the book is overwhelmingly well-written. Buy it.
The book gives great justification to build online educational Team Wikis, which I have recently discovered is an excellent way for students to learn. This book solves the mystery regarding Wikis and all other social media tools that many of us are puzzled with, when we first start using it. Thus, it saves me the time, as an instructor, in having to take extra time in answering these common questions.
What I like most about this book is that the chapters are short but have powerful context. Student's are not intimidated with the reading assignments and enjoy the book. If you are a college instructor teaching marketing, then this is a must. If you are a college instructor teaching online classes, then this is a must. If you are just starting out to use social media online this is a must. In short, a great easy read, that is informative, educational, and well worth buying!
These savvy authors offer a section at the beginning of the book called "How To Use This Book." They make recommendations on reading and using the book based on your job role and experience. This is a clever and helpful tool that I would like to see included in more non-fiction books.
Most rules includes the topic, an explanation and a case study. You may find some of the topics familiar such as LinkedIn, YouTube, Pinterest, SlideShare, etc. but the authors explain how to make these tools work for B2B marketing. I learned so much from this book that I can use in my business that it would seem I had read a dozen books instead of just this one.
I especially appreciate the companion website for this book, created by the authors, because social media changes quickly and they wanted a place to discuss updates and answer questions. The bonus rules and Appendices were also a welcome surprise. I highly recommend this book to anyone who is involved in B2B marketing who wants to use social media more effectively and efficiently.