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42 Rules for B2B Social Media Marketing: Learn Proven Strategies and Field-Tested Tactics through Real World Success Stories Paperback – January 15, 2013
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Top Customer Reviews
The book gives great justification to build online educational Team Wikis, which I have recently discovered is an excellent way for students to learn. This book solves the mystery regarding Wikis and all other social media tools that many of us are puzzled with, when we first start using it. Thus, it saves me the time, as an instructor, in having to take extra time in answering these common questions.
What I like most about this book is that the chapters are short but have powerful context. Student's are not intimidated with the reading assignments and enjoy the book. If you are a college instructor teaching marketing, then this is a must. If you are a college instructor teaching online classes, then this is a must. If you are just starting out to use social media online this is a must. In short, a great easy read, that is informative, educational, and well worth buying!
These savvy authors offer a section at the beginning of the book called "How To Use This Book." They make recommendations on reading and using the book based on your job role and experience. This is a clever and helpful tool that I would like to see included in more non-fiction books.
Most rules includes the topic, an explanation and a case study. You may find some of the topics familiar such as LinkedIn, YouTube, Pinterest, SlideShare, etc. but the authors explain how to make these tools work for B2B marketing. I learned so much from this book that I can use in my business that it would seem I had read a dozen books instead of just this one.
I especially appreciate the companion website for this book, created by the authors, because social media changes quickly and they wanted a place to discuss updates and answer questions. The bonus rules and Appendices were also a welcome surprise. I highly recommend this book to anyone who is involved in B2B marketing who wants to use social media more effectively and efficiently.
Most Recent Customer Reviews
First, you should know that this review is being written by someone who isn't a social media guru, but I'm going to go ahead anyway as I suspect the social media guru population,... Read morePublished on May 2, 2013 by Thomas M. Small
I wanted to read this book to learn more about SMO (social media optimization), but I was pleasantly surprised to learn much more than that. Read morePublished on May 1, 2013 by Mary Swift
(Disclaimer: I am friends with two of the authors and was employed by the same company that employs the third.) This is not a typical book that one reads cover-to-cover. Read morePublished on April 24, 2013 by JosDenKelly
This book is an absolute joy to read: well organized with a wealth of information easily accessible for anyone looking to dip their toes into social media marketing -- or ready for... Read morePublished on December 10, 2012 by Rene Siegel
This book is a great resource on how to successfully launch and execute a B2B social media program. So many social media books are focused on high-level theory and contain way too... Read morePublished on December 5, 2012 by Shelly Milam