Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online Paperback – May 15, 2009
|New from||Used from|
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
Frequently Bought Together
Customers Who Bought This Item Also Bought
From the Back Cover
"Angela's book is just as important for personal brands as it is for companies. In this new world of work, everybody must understand how to facilitate and grow a community, in order to achieve maximum success. Angela's book will guide you to community manager nirvana!"
Dan Schawbel, Author or 'Me 2.0'
"Angela begins the pioneering task of setting the rules for online communities in this must-read book. Her sass, wit and sheer knowledge of this unknown frontier are great guides for anyone wanting to enter the online community space."
Maren Hogan, Principal, Red Branch Media
"Angela lays out some great points on community engagement with real life examples that give readers the how-to when implementing these strategies within their own business. Not to mention, it's all written in a simple to read manner."
Sonny Gill, Social Media Strategist, SonnyGill.com
"...how do we move from the old model of circulating the news to the new model of managing these social groups? Angela Connor provides a clear and concise map to follow, whether working from the corner office or a corner of a coffee shop."
Ron Sylvester, Interactive News Reporter, The Wichita Eagle/Kansas.com
About the Author
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top Customer Reviews
Reading though the book, I got a tangible sense of what I could do to manage an online community. I am reminded of the reality that this is real work that takes real time and without that - you have nothing. I appreciated Angela's advocacy for both alignment with an organizations goals for having a community and some emphasis on advisory from the members themselves. Although I'd appreciate more on the latter. The most influential section was that on recognizing and respecting the culture of the community you manage. Culture, as she mentions, is something that is in some ways out of your hands. You have to take the time to learn and study the community creating itself in front of you and let that inform your work.Read more ›
This book could easily have been a piece of propaganda arguing that all brands need an online community and that they offer nothing but huge benefits. Angela convinces you of the realities in this book, though. Besides repeatedly stating that communities take time to develop, she also covers some of the nastier sides of community building - abusive users. She'll tell you over and over again just how much hard work community building is, and how you need to have personality, tact, an amazingly thick skin and a strong work ethic. I couldn't agree more.
Here's what I love about Angela's book. It's not just her advice and experience you are getting. During the writing process, Angela openly canvassed the opinions of others involved in community management. For example, in the chapter about how to accept and respond to criticism, Angela tells you what she does and then tells you what others do. The result is a book that is richer and more valuable.
Angela's book isn't full of theories, facts and figures. It's not an academic work. It's just full of advice, backed up with examples. Her experience shines through.
Angela knows that community managers work differently - they have their own opinions as to what works and their communities are unique. Angela doesn't pretend that her book will make you an expert. She is honest - she simply tells you what has worked for her (and others) and offers you encouragement to go out and find what will work for your community.
Although managing an online community might mistakenly be painted in one's mind as a simple task, it is indeed a daunting venture the daring and unprepared managing editor will not soon forget. Marketing strategies aimed at enhancing the appearance of the site, personal interactions, and internal policing can indeed be double-edged tools - depending on the chosen approach, they will either be building blocks for future growth or a virtual wrecker's ball which will turn a potentially successful venture into cyber debris.
Angela Connor, whose enthusiasm and experience is fed by the never ending source of feedback she receives daily by managing a very successful online community, is destined to become a pioneer in her field, and her compelling book "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online" is surely a must-have for anyone interested in developing successful online connections.
Offering valuable and fundamental tips on how to positively change a potentially frustrating environment into a fertile ground where everything becomes possible, this wonderful guide is written in a conversational style that calls to mind a pleasurable and informative chat with a friend.
Definitely a book worth reading. Two thumbs up.
Most Recent Customer Reviews
What a waste of money. If I could give zero stars I would
I bought this book with high expectations. Firstly the author cannot count. Read more
I like books that get to the point quickly and don't have fluff. This book fills both bills. After reading a few pages it became obvious that Angela is further down the same road I... Read morePublished on April 13, 2010 by Michael W. Cox
Angela Connor uses her experience and wit to chart the unknown frontier of online community management. Read morePublished on December 7, 2009 by Connie Malamed
More than ever, the internet connects businesses with consumers."18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online" is a... Read morePublished on October 11, 2009 by Midwest Book Review
Angela Connor's "18 Rules of Community Engagement" is a straightforward, common sense guide to building online communities from the ground up. Read morePublished on September 27, 2009 by Michael L. Drabenstott
Whether you're just starting out as a Community Manager or you're an old pro, I feel like there's a little bit for everybody in this book. Read morePublished on September 2, 2009 by Jeremy Lindh
Really, this "book" do not deserve that name.
It's short, with little value.
Just a bunch of dispersed ideas, that you can get from any average Blogger around. Read more
Angela Connor, social media expert and dedicated community manager at WRAL's [...] , must be the best-ever party hostess. Read morePublished on July 23, 2009 by Tia Fisher
Unique for its practicality and user-friendly format, Connor's book is a must-read for anyone contemplating an online presence. Read morePublished on July 5, 2009 by George Smart