- Paperback: 104 pages
- Publisher: Happy About (May 15, 2009)
- Language: English
- ISBN-10: 1600051421
- ISBN-13: 978-1600051425
- Product Dimensions: 5.5 x 0.2 x 8.5 inches
- Shipping Weight: 2.4 ounces (View shipping rates and policies)
- Average Customer Review: 12 customer reviews
- Amazon Best Sellers Rank: #3,078,645 in Books (See Top 100 in Books)
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18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online Paperback – May 15, 2009
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From the Back Cover
Angela Connor is the Managing Editor of User-Generated Content at WRAL.com and has help grow the firm's community to more than 11,000 members in 18 months. She is a multimedia journalist who has worked in broadcast, print and online news at television stations and newspapers.
"Angela's book is just as important for personal brands as it is for companies. In this new world of work, everybody must understand how to facilitate and grow a community, in order to achieve maximum success. Angela's book will guide you to community manager nirvana!"
Dan Schawbel, Author or 'Me 2.0'
"Angela begins the pioneering task of setting the rules for online communities in this must-read book. Her sass, wit and sheer knowledge of this unknown frontier are great guides for anyone wanting to enter the online community space."
Maren Hogan, Principal, Red Branch Media
"Angela lays out some great points on community engagement with real life examples that give readers the how-to when implementing these strategies within their own business. Not to mention, it's all written in a simple to read manner."
Sonny Gill, Social Media Strategist, SonnyGill.com
"...how do we move from the old model of circulating the news to the new model of managing these social groups? Angela Connor provides a clear and concise map to follow, whether working from the corner office or a corner of a coffee shop."
Ron Sylvester, Interactive News Reporter, The Wichita Eagle/Kansas.com
About the Author
Angela Connor is the Managing Editor of User-Generated Content at WRAL.com. She launched and currently manages the top-rated news organization's first online community, GOLO which has grown to more than 11,000 members in 18 months. Angela is a multimedia journalist who has worked in broadcast, print and online news at television stations and newspapers in Cleveland, Tampa, West Palm Beach and Fort Lauderdale. She lives in Holly Springs, NC with her husband and two young daughters.
Top customer reviews
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Although managing an online community might mistakenly be painted in one's mind as a simple task, it is indeed a daunting venture the daring and unprepared managing editor will not soon forget. Marketing strategies aimed at enhancing the appearance of the site, personal interactions, and internal policing can indeed be double-edged tools - depending on the chosen approach, they will either be building blocks for future growth or a virtual wrecker's ball which will turn a potentially successful venture into cyber debris.
Angela Connor, whose enthusiasm and experience is fed by the never ending source of feedback she receives daily by managing a very successful online community, is destined to become a pioneer in her field, and her compelling book "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting with Customers Online" is surely a must-have for anyone interested in developing successful online connections.
Offering valuable and fundamental tips on how to positively change a potentially frustrating environment into a fertile ground where everything becomes possible, this wonderful guide is written in a conversational style that calls to mind a pleasurable and informative chat with a friend.
Definitely a book worth reading. Two thumbs up.
This book could easily have been a piece of propaganda arguing that all brands need an online community and that they offer nothing but huge benefits. Angela convinces you of the realities in this book, though. Besides repeatedly stating that communities take time to develop, she also covers some of the nastier sides of community building - abusive users. She'll tell you over and over again just how much hard work community building is, and how you need to have personality, tact, an amazingly thick skin and a strong work ethic. I couldn't agree more.
Here's what I love about Angela's book. It's not just her advice and experience you are getting. During the writing process, Angela openly canvassed the opinions of others involved in community management. For example, in the chapter about how to accept and respond to criticism, Angela tells you what she does and then tells you what others do. The result is a book that is richer and more valuable.
Angela's book isn't full of theories, facts and figures. It's not an academic work. It's just full of advice, backed up with examples. Her experience shines through.
Angela knows that community managers work differently - they have their own opinions as to what works and their communities are unique. Angela doesn't pretend that her book will make you an expert. She is honest - she simply tells you what has worked for her (and others) and offers you encouragement to go out and find what will work for your community.
I'd recommend 18 Rules of Community Engagement to anyone who manages people in any capacity. Though the book is written for people who manage online communities, the concepts are really broad enough to provide good points to anybody who manages people as part of their job or even a club. If you are considering community management, or already run an online community, this book is a great read.
Most recent customer reviews
I bought this book with high expectations. Firstly the author cannot count.Read more
It's short, with little value.
Just a bunch of dispersed ideas, that you can get from any average Blogger around.Read more
I sat down to read Angela Connor's "18 Rules of Community Engagement: A Guide for Building...Read more