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40 Rules for Internet Business Success: Escape the 9 to 5, Do Work You Love, Build a Profitable Online Business and Make Money Online (Internet Business Series) Kindle Edition
|Length: 200 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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The author is clear and methodical. I will refer back to this book as I continue to build my on-line film site wondervista (I learned a lot about marketing from this book too)!
It contains news and information that I have not found in other business or entrepreneur books. One of the best
suggestions I found was not to trade equity in your business for labor. Get the money to pay for the labor and
absolutely maintain total ownership of your company. I had tried to trade equity for labor with no success which
matches Mathew's take on it. People who contribute labor want to be paid for it. Another thing that surprised me
was his suggestion not to incorporate right away but wait until you are at about $100,000 in revenue. Just operate
it as a sole proprieter business. These are just a few of the unique suggestions. Bottom line, this is a highly
recommended book worth every bit of the price. Not only that but he includes suggested books for reading that
he has found useful in addition to his own. BUY THIS BOOK YOU WON'T BE SORRY!
The reviewer is the author of the Kindle book entitled: Sex Education for Adults
Secrets To Amazing Sex and Happily Ever After Too.
Vince Lombardi, the famous and uber-successful Green Bay Packers football coach started every season with the most basic of instructions: "Gentlemen, this is a football." Lombardi didn't stop with that simple advice, but he always started there. And he is heralded as one of the best and most successful football coaches in history.
Paulson purposely focuses on the basics - the fundamentals - of online business. Why? I believe it's because so many people spend their lives looking for the next "big thing" they can chase instead of focusing on just one thing at a time, the best thing, and executing on that. We tend to gloss over the basics, ignoring the fact that consistently executing on the basics is what most often leads to success.
In Paulson's own words, he encourages readers to proceed with a very narrow and purposeful focus: "I set myself apart from the rest of the financial news community by reporting on one thing, stock ratings, better than anyone else and by publishing the data in a very convenient format, a daily email newsletter. Because I have been able to differentiate myself successfully, I have been able to grow that business to more than 100,000 subscribers in just over three years."
If you are bold enough to say you have executed on all 40 rules in this book (check the table of contents), read something else. For the rest of us, it's a great read. That's pretty simple.
There is great value in each of the rules described, all of them backed with real life examples from Matthew's previous experience setting, running and growing his Internet businesses.
I have gained a clear understanding of what Internet businesses are all about.
Each chapter is closed with 3 to 4 bulletpoints summarizing the main messages.
Every line of this book has added value.
A must read if you are planning to enter the Internet business arena.
Almost all of the theories applied directly to a start-up that I am working on. To be honest a book that nails the action items like "40 Rules" does is hard to come by. As a bonus "40 Rules" is even a quick read!
We will have our team read this book and use the action items to steer us in the right direction. As you read make sure you take some notes of the rules and action items.