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Rules for Radicals: A Practical Primer for Realistic Radicals Paperback – October 23, 1989
| Saul D. Alinsky (Author) Find all the books, read about the author, and more. See search results for this author |
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“This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.”
First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.
- Print length224 pages
- LanguageEnglish
- PublisherVintage
- Publication dateOctober 23, 1989
- Dimensions5.19 x 0.59 x 7.98 inches
- ISBN-100679721134
- ISBN-13978-0679721130
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Editorial Reviews
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“This country's leading hell-raiser.... has set down some of the rules of the game. No one has had more experience or has been more successful at it than Alinsky.” —The Nation
“Alinsky's techniques and teachings influenced generations of community and labor organizers, including the church-based group hiring a young [Barack] Obama to work on Chicago's South Side in the 1980s.... Alinsky impressed a young [Hillary] Clinton, who was growing up in Park Ridge at the time Alinsky was the director of the Industrial Areas Foundation in Chicago.” —Chicago Sun-Times
“Alinsky is that rarity in American life, a superlative organizer, strategist, and tactician who is also a social philosopher.” —Charles E. Silberman
“He cannot be bought; he cannot be intimidated; and he breaks all the rules.” —The Economist (London)
“I consider him to be one of the few really great men of our century.” —Jacques Maritain
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About the Author
He founded what is known today as the Alinsky ideology and Alinsky concepts of mass organization for power. His work in organizing the poor to fight for their rights as citizens has been internationally recognized. In the late 1930s he organized the Back of the Yards area in Chicago (the neighborhood made famous in Upton Sinclair's The Jungle). Subsequently, through the Industrial Areas Foundation which he began in 1940, Mr. Alinsky and his staff helped to organize communities not only in Chicago but throughout the country. He later turned his attentions to the middle class, creating a training institute for organizers. He died in 1972.
Product details
- Publisher : Vintage (October 23, 1989)
- Language : English
- Paperback : 224 pages
- ISBN-10 : 0679721134
- ISBN-13 : 978-0679721130
- Item Weight : 7.4 ounces
- Dimensions : 5.19 x 0.59 x 7.98 inches
- Best Sellers Rank: #12,218 in Books (See Top 100 in Books)
- #2 in Political Advocacy Books
- #3 in Radical Political Thought
- #6 in Human Rights (Books)
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About the author

Saul Alinsky was born in Chicago in 1909 and educated first in the streets of that city and then in its university. Graduate work at the University of Chicago in criminology introduced him to the Al Capone gang, and later to Joliet State Prison, where he studied prison life. He founded what is known today as the Alinsky ideology and Alinsky concepts of mass organization for power. His work in organizing the poor to fight for their rights as citizens has been internationally recognized. In the late 1930s he organized the Back of the Yards area in Chicago (the neighborhood made famous in Upton Sinclair's The Jungle). Subsequently, through the Industrial Areas Foundation which he began in 1940, Mr. Alinsky and his staff helped to organize communities not only in Chicago but throughout the country. He later turned his attentions to the middle class, creating a training institute for organizers. He died in 1972.
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Toward the beginning of the book. Alinsky puts forth that much of his experience was among the bottom 40% of income earners (who would earn 30-60K per year in current dollars), and while that remains a very adequate income for a household of one person in the overwhelming majority of markets, that also clearly indicates that marriage and family has diminished sharply among those below the upper middle class. Elizabeth Warren has an excellent video entitled 'The Coming Collapse of the Middle Class' where she runs the numbers for households of like composition in 1970 and 2005. The cost of housing alone has close to doubled, day care was not a thing in the early 70s, forty years ago completing a bachelors degree in almost any subject was a worthwhile project (where as now the cost has increased by 250%, again adjusting for inflation, and frequently graduates are encumbered by debt that averages over $30,000 for degrees in the social sciences and liberal arts that generally do not have a clearcut home in the real economy).
Alinsky describes that 'the responsible organizer would have known that it is the establshment that has betrayed the flag, while the flag, itself, remains the glorious symbol of America's hopes and dreams.' While there are still many millions of Americans who remain quite patriotic, those hopes and dreams are increasingly out of reach in a much more fragmented work force and society. English language fluency itself, while still a reality for the overwhelming majority of Americans, is increasingly challenged by the larger and larger Mexican subculture that does not see itself as wholly American. Vast swaths of the southern border territory have become majority Spanish-speaking and ever as far north as Yakima, WA one can find large municipalities that are 30% hispanic. This is not that people of those backgrounds cannot be fully functioning members of American society, but that the sheer cultural force of these numbers is changing what it means to be American.
Alinsky goes on to describe that 'any revolutionary change must be preceded by a passive, affirmative, non-challenging attitude toward change among the mass of our people. They must feel so frustrated, so defeated, so lost, so futureless in the prevailing system that they are willing to let go of the past and chance the future.' This nation has travelled relatively deeply into this phase of cultural and linguistic separation that over the next two or three generations could imperil the sovereign integrity of the US.
Furthermore, this citzenry has already travelelled beyond the 'security of familiar experience.' This is a time of low unemployment, and we are already witnessng increasing rates of mass casualty incidents, and the disruptive activities of the Black Likes Matter movement in recent years. BLM seems to have gone so far as to advocate for violence against police officers. While the DJIA is approaching 20% of its most recent highs, thus suggesting a bear market could be in the works, any related losses in the work force could easily be six or twelve months away. With the unemployment rate currently a bit below 4%, it is not pleasant to imagine how much social protest and mass casualty incidents will take place when the unemployment rate is just 6% (which would approximate the unemployment rate during the dot-com downturn, which was not even technically a recession). Fifty years ago, people generally were somewhat more disciplined, somewhat better integrated into actual, real-time communities, and employment was generally longer-lasting and provided better purchasing power.
To quote Alinsky directly: 'citizen participation is the animating spirit and force in a society predicated on voluntarism.' In the last eighteen months, Bret Weinstein, by any stretch a liberal democrat with a deep commitment to the progressive left as he understood/understands it, was essentially driven from a tenured faculty position at Evergreen State College in Washington State. He had communicated some principled disagreements to a 'day of absence' where non-hispanic whites were actively encouraged to not be on campus for a day, via a distribution list to faculty and student leadership. For two or three days, the campus was taken over by student mobs, the senior-ranking administrator instructed the campus PD to disarm and stand down, and somewhat later Weinstein's wife was also pressured to leave. By any stretch, Weinstein was and remains an active citizen dedicated to 'the democratic dream of equality, justice, peace, cooperation, equal and full opportunities for education, full and useful employment, health, and the creation of those circumstances in which man can have the chance to live by values that give meaning to life.'
This really does seem to be a time when the political left, with movements such as BLM mentioned above, and also Antifa, is becoming deeply undemocratic. While Alinsky clarified that 'it is a world not of angels but of angles, where men speak of moral principles but act on power principles; a world where we are always moral and our enemies always immoral,' these groups do not seem to have an end-state in mind. While I am not at all conflating the perspective of someone like Weinstein with the agenda of the Unite the Right Rally, it is perhaps ironic that the organizers of the UTR Rally were very careful to file all the correct paperwork, get the needed permissions, and even sought out the guidance of the ACLU, and then these law-abiding right-wing whites were subjected to the mob violence of the counter-protestors. Since when do civil libertarian left-wing jews and ACLU-consulting white ethnonationalists get subjected to the same type of harrassment from left-wing movements and mobs?
Alinsky goes on to describe that 'the man of action views the issue of means and ends in pragmatic and strategic terms. He has no other problem; he thinks only of his actual resources and the possibilities of various choices of action. He asks of ends only whether they are achievable and worth the cost; of means, only whether they will work. To say that corrupt means corrupt the ends is to believe in the immaculate conception of ends and principles. The real arena is corrupt and bloody.' Certainly, what happened at Evergreen State and at the Unite The Right Rally were bloody messes, and yet it seems that the antagonists were lacking in any strategic aim. There was no aim but to silence the opposition by any means necessary; of all things Bret Weinstein has become a regular with center-right commentators like Tucker Carlson, Joe Rogen, and David Rubin. Weinstein has started discussing the development of an 'intellectual dark web' of people who have become increasingly disenfranchised from the authoritarian left.
Pertinent examples are given for the pragmatic tactics that are consistent with Alinksy's method, such as Lincoln's suspension of habeas corpus, refusal to emancipate slaves in states where he actually had control, incarceration of political opponents, and usage of military tribunals to make judicial decisions. Similarly, he gives the example that the Indian federal government criminalized the kind of passive resistance that Gandhi's movement had practiced shortly after Indian independence. With that said, none of that is with the political left devouring its own or with ardent right-wingers consulting with a flagship civil liberties organization. There is no apparent strategy here except to shut up the opposition.
This book does not advocate simply for civil discourse: 'Power is the very essence, the very dyname of life. It is the power of the heart pumping blood, and sustaining life in the body. It is the power of actual citizen participation pulsing upward, providing a unified strength for a common purpose.' This type of unified action is less and less feasible in contemporary circumstances. Employment situations are too fragile, the wages earned are sorely needed to cover debt repayments and escalating housing expenses, the citizenry is increasingly diverse (unless the activist is a well-integrated, and *bilingual* schizoid, but then rally speeches will take all the longer), people are able to escape into their own on-line enclaves, the mass protest movements seem to be taken out of Idiocracy, and lacking the frustration tolerance to cope with anything Alinsky had been discussing.
The characteristics of the talented organizer are given as: curiosity, irreverence, imagination, a sense of humor, a bit of a blurred vision for a better world, an organized personality, a well-integrated political schizoid, ego, a free and open mind (and political relativity), constantly creating the new out of the old, and communication. This last one is particularly important, and all the more challenging in contemporary America. There is simply far greater diversity than was the case a half century ago. The building of a broad-based political coalition is therefore more demanding, and arguably vast swaths of the American populace are too intimidated by the realities of their circumstances to organize for positive change (as discussed above, with the duplicity of employment, diminished purchasing power, increased escapism, and increasing linguistic diversity). Rapport with one's constituency is very important and also more difficult to achieve. Alinsky also argued for a sharply self-critical tendency, so as to build an increasingly effective movement. What such a movement would be right now is up in the air (perhaps broad-based advocacy for those in their mid-thirties through the mid-fifties to reshape the retirement and health care schemes, which are increasingly untenable, such as the replacement of defined benefit pensions with defined-contribution 401K and 403B plans; that still begs the question, though, of people willing to put their necks out when employment itself is that much more uncertain).
The author of this book provides some important clarification: 'An issue then is something you can do something about, but as long as you feel powerless and unable to do anything about it, all you have is a bad scene.' Consistent with the discussion above, much of American society seems like a bad scene. Alinsky was advocating for a strategically minded, self-correcting movement for social change, and much of the attention span of the citizenry seems too collapsed for this. Along these lines, Alinsky describes that jail terms of activists that exceed sixty days have two risks: 1.the revolutionary is removed from action for so long that he loses touch; 2.if you are gone long enough everybody forgets. Perhaps this timeframe could be reduced to thirty days for the same guidance to apply, because with instant access to information people generally have less patience and a reduced time horizon for commitment to a social change movement. This is sad because with the increased damage to the middle class there is increased consolidation of financial assets with the 1% and vast portions of the workforce are clinging tenaciously to what work and resources they have in order to avoid hardship
Moving on, the income ranges for different socio-economic tiers can be translated into current dollars: 40-75K for the lower middle class, 75-125K for the middle middle class, and 125K-200K for the upper middle class. A simple inflation adjustment does not include the other factors mentioned, such as housing cost, education cost, reduced retirement prospects, increased indebtedness from education and consumer credit purchases, and the curtailed length any individual job will last. To a fair extent, Alinsky seems to have been assuming an underlying stability to the American economy and society that permitted a lot of the activities in which her participated fifty years ago. That was not a time when white collar work could be outsourced to another continent, and the majority of people with jobs could assume coverage by pension programs. There is a certain courage his approach took, and that type of courage may well be lacking in this day and age.
Alinsky gives a detailed description of the lower middle class that is worth repeating here (and remember this book was published in 1971): With a few exceptions, such as teachers, they have never gone beyond high school. They have been committed to the values of success, getting ahead, security, have their 'own' home, auto, color TV, and friends. Their lives have been 90 percent unfulfilled dreams. To escape their frustration they grasp at a last hope that their children will get that college education and realize those unfulfilled dreams. They are a fearful people, who feel threatened from all sides: the nightmare of pending retirement and old age with a social security decimated by inflation; the shadow of unemployment from a slumping economy, with blacks, already fearsome because the culture conflict, threatening job competition; the high cost of long-term illness; and finally with mortgages outstanding, they dread the possibility of property devaluation from non-whites moving into their neighborhood. They are best by taxes on incomes, food, real estate, and automobiles, at all levels - city, state, and national. Seduced by their values into installment buying, they find themselves barely able to meet long-term payments, let alone the current cost of living. Victimized by TV commercials with their fraudulent claims for food and medical products, they watch the news between the commercial with Senate committee hearings showing that the purchase of these products is largely a waste of their hard-earned money. Repeated financial crises result from accidents that they thought they were insured against only to experience the fine-print evasions of one of our most shocking confidence rackets of today, the insurance racket. Their pleasures are simple: gardening a tiny back yard behind a small house, bungalow, or ticky-tacky, in a monotonous subdivision on the fringe of suburbs; going on a Sunday drive out to the country, having a once-a-week dinner out at some place like a Howard Johnson's. Many of the so-called hard hats, police, fire, sanitation workers, schoolteachers, and much of the civil service, mechanics, electricians, janitors, and semiskilled workers are in this class.'
Please take into consideration that this profiles a lower middle class that was characterized by much greater stability than is generally the case today. The overwhelming majority of people got married relatively young and frequently stay married; divorce was relatively rare and an out-of-wedlock birth was similarly rare and met with considerable shame, both among blacks and whites. A single income earner could afford a consistent, albeit austere middle-class life. That is far from the case today. The majority of births in the black community are out of wedlock, the rate of illegitimacy among whites now exceeds that of blacks from fifty years ago, employers change every five or eight years, both blacks and whites are concerned about an increasing tendency away from an English-speaking worforce and society. These days fewer people get married, people generally get married later in life, the number of workers per social security recipient is collapsing (the Social Security Administration is forecasting that at some point in the 2030s or 2040s that less than 80% of expected benefits will be paid due to shortfalls from payroll taxes, and that has nothing to do with inflation). People are living longer and that exacerbates the cost of health coverage, more people are obese which comes with its own health risks.
Long story short, this books seems like a curiosity from a previous era when people had a stronger sense of hope and when the United States was more resilient, socially, economically, and politically. While there were definite concerns back then, in some ways greater than today, the overall structural changes in the society and economy do not seem as amenable to this tenacious, thoughtful form of activism. America is much more diverse, the middle class is much more frail, people generally live more isolated lives, people cling desperately to the jobs that they have with diminished purchasing power and prospects for old age, people lead their lives with a shorter time horizon, and the broad unifying movements seem to be lacking. Of all possible situations, where the white ethnonationalists of the Unite the Right Rally were careful, law-abiding, and sought the guidance of the ACLU, and the thuggery of Antifa received broader support. As mentioned above, with unemployment at one of its lowest points in the last few years there is still an increasing tendency toward mass casualty incidents and feckless racial populism. As a nation, what are we going to be facing when the unemployment rate is 6%?
Saul Alinsky’s “Rules for Radicals” is a widely used primer for organizers trying to create social change and political justice. These “rules” have also been adopted by many national, state and local politicians in their quest for power or support for issues which may not have anything to do with social change.
Alinsky was a Chicago-born archaeology major who, in the midst of the Great Depression, dropped out of graduate school and became involved first with the labor movement and then with community organizing. He has experienced unusual notoriety in recent years due to his connection with presidential candidate Hillary Clinton and alleged connection to President Barack Obama.
Clinton interviewed him and wrote her senior thesis, "An Analysis of the Alinsky Model," while at Wellesley.
Critics of the President (who also worked as a community organizer in Chicago prior to embarking on his political career) often link his name with that of Saul Alinsky, sometimes in ways that suggest the two men knew each other and worked together. While untrue, there is some evidence he did teach and practice Alinskian methods to create “change” as an organizer.
With an understanding of the “Rules” and a look back over the past 20 years, we will see that they are being employed by a vast number of “organizers” across all political interests to “divide and conquer” in a quest for power and support.
Disruption of meetings and creating fear are two of Alinsky’s most visible trademarks: using spectacles – fighting, vulgarities, and incessant interruptions – to make up for a lack of numbers; targeting an individual to make a large point; and using ridicule to persuade the undecided. All were visible in the 2016 Presidential Election cycle.
Alinsky, who died in 1972, explained that his book was concerned with how to create mass organizations to seize power and give it to the people. “What follows is for those who want to change the world from what it is to what they believe it should be. ‘The Prince’ was written by Machiavelli for the Haves on how to hold power. ‘Rules for Radicals’ was written for the Have-Nots on how to take it away.”
The “Rules for Radicals” outlined by Alinsky are:
1. “Power is not only what you have, but what the enemy thinks you have.” Power is derived from money and people. “Have-Nots” lack money so they must build power from flesh and blood.
2. “Never go outside the expertise of your people.” It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.
(Consider how organizers start by getting ‘the people’ to see them as one of them. Obama did this shortly after becoming President when he attacked a Cambridge police officer, without any facts, for arresting a black Harvard professor. We learned later that the officer was correct in his arrest. That was a non-issue for the President as he used this incident to let Blacks everywhere know he was one of them and he understood their fears.)
3. “Whenever possible, go outside the expertise of the enemy.” Look for ways to increase insecurity, anxiety and uncertainty.
(Consider Donald Trump’s characterizing opposing candidates like an editorial cartoonist by emphasizing one outstanding trait – “Crooked Hillary,” “Little Marco,” etc. This approach was well outside the norm for political battle, and put those who were targeted on defense.)
4. “Make the enemy live up to its own book of rules.” If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules.
5. “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.
(Obama, Clinton, Trump, and Harry Reid are all guilty of using ridicule.)
6. “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing and will even suggest better ones.
7. “A tactic that drags on too long becomes a drag.” Don’t become old news.
8. “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.
(Consider flank attacks by Democrats with charges that Candidate McCain had an affair, and then the release of the “Access Hollywood” video painting Trump as a molester.)
9. “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist.
10. "The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition." It is this unceasing pressure that results in the reactions from the opposition that are essential for the success of the campaign.
11. “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because the public sympathizes with the underdog.
(Consider Clinton’s charge that temperamental Trump was unfit to serve, and Trump’s charge that “crooked” Hillary was unfit to serve. And Senator Harry Reid’s aggressive approach to almost any issue and Hollywood’s romanticizing of provocative issues.)
12. “The price of a successful attack is a constructive alternative.” Never let the enemy score points because you’re caught without a solution to the problem.
13. “Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.
(Consider what we are witnessing with just about every Trump appointee…racism, fascism, xenophobia, etc.)
Alinskian methods work. They have been widely adopted in the quest for power by politicians, Hollywood, interest groups and other organizations with vested interests. They have contributed to today’s absence of any fundamental Truth, and the resulting absence of productive political discourse. Moral relativity is the only truth and from this comes political correctness, gender conflict, gender confusion and so many other confusing aspects of US culture that had at one time been anchored in Truth. These methods, though, create the very unrest and disparities that those who use them claim to be fighting against.
One of many troubling aspects of Alinsky’s philosophic approach centers on the notion of “means and ends.” “Means and ends are so qualitatively interrelated that the true question has never been the proverbial one, ‘Does the End Justify the Means?’ but always has been ‘Does this particular end justify this particular means?’…THE END JUSTIFIES ALMOST ANY MEANS.” Moral rationalization is indispensable at times of action…to justify the selection for use of means and ends.”
This philosophy made national news in 1996 when Vice-President Gore’s role was exposed in a money-laundering scheme involving the California-based Hsi Lai Buddhist temple. Gore admitted his mistake on TV when questioned in a news conference, but he continued by adding, “Think of the importance of what we were doing and how we were going to use this money.” The ends justify the means (laws are to be broken for the right ends) was in evidence at highest levels of our government.
And a fundamental reason many felt Hillary Clinton lost her presidential bid was that Democrats forgot the “white working man.” Alinksy points to the political power of this group in the book’s last chapter, “The Way Ahead.”
“America’s white middle class… is where the power is… The middle class are fearful people, who feel threatened from all sides: the nightmare of pending retirement and old age with the social security decimated by inflation; the conflict of cultures threatening job competition; the high cost of long-term illness; and finally with mortgages outstanding, they dread the possibility of property devaluation from non-whites moving to the neighborhood. They are beset by taxes and installment buying. They are victimized by TV commercials with fraudulent claims. Their pleasures are simple – once a week dinner out, gardening, etc. They look at the unemployed poor as a parasitical dependency, recipients of the vast variety of massive public programs they will pay for.”
“Rules for Radicals” is important an important book. The book is centered on manipulation through disruption using tactics (means) that are justified by the ends…the ends of those seeking power that comes from division.
We are being played and unless we know the “rules” of their game, the US and our Constitutional Republic will lose.
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Reviewed in Brazil 🇧🇷 on October 29, 2019








