- Hardcover: 224 pages
- Publisher: HarperBusiness; 1st edition (January 6, 1999)
- Language: English
- ISBN-10: 0887309968
- ISBN-13: 978-0887309960
- Product Dimensions: 6.1 x 0.8 x 9.2 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 82 customer reviews
- Amazon Best Sellers Rank: #788,468 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Rules For Revolutionaries 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Customers who bought this item also bought
What other items do customers buy after viewing this item?
Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous coauthor Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for besting the competition and triumphing in today's hypercharged business environment. The book is divided into three sections, whose titles alone epitomize its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take-charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman
From Publishers Weekly
If music (Big Yellow Taxi) and television (That '70s Show) can look to the 1970s as a source of current inspiration, why not business books? That's the implicit argument of Forbes columnist Kawasaki's (How to Drive Your Competition Crazy) new book, which tries to capture the attitude of Apple Computer some two decades ago, when its goal was to make "insanely great products." This tone doesn't occur by accident. Kawasaki was director of product development at Apple. To his credit, Kawasaki, who now runs garage.com, a Silicon Valley venture capital firm, succeeds in being inspirational as he lays out his three steps to success: "Create Like a God," "Command Like a King" and "Work Like a Slave." Each section is filled with dozens of ideas about how to approach a market differently, and he gives pithy examples of how firms ranging from bicycle companies to Internet enterprises applied one of the three steps on their way to market. But while long on inspiration, Kawasaki is short on "how to." He has sprinkled the book with "exercises," but they are primarily there for comic relief, rather than instruction (e.g., "The next time a telemarketer calls you at home, ask for his phone number and tell him you will call him back that night"). Ultimately, however, these shortfalls probably don't matter. Kawasaki gives entrepreneurs and team leaders battling entrenched corporate bureaucracies more reason to keep up the fight. It is very hard not to like a book whose major theme is "don't let Bozosity grind you down."
Copyright 1998 Reed Business Information, Inc.
Top customer reviews
William Taylor Founding Editor Fast Company
"The Great Tsunami of Technology has crashed on top of all our heads, and Guy Kawasaki has bobbed to the surface, full of life! While we're still gasping for air, he's showing us how to thrive."
Moira Gunn Host Public Radio's "Tech Nation"
"Guy Kawasaki thinks outside the box, colors outside the lines, and communicates in an outlandish fashion. I loved this book, and so will you."
Bill Hybels Senior Pastor Willow Creek Community Church
"Rules for Revolutionaries is a Roman candle of proven truths about what it takes to win in the Digital Age. Ideas fly up from every chapter; follow them, and you, too, will scale the heights of success."
Rich Karlgaard Publisher Forbes Magazine
There is more information in here that any entrepreneur can easily digest, no matter how well written. This is a standard manual for anybody in start up mode. I'll be returning to this book time and again for a reminder and inspiration. Highly recommended.
I purchased this hardcover book used through Amazon and the condition was excellent.
useful for all the start-ups or the people with visions and eagerness to jumptart and try something new.
guy's venture, where he starts up start ups, is an interesting site.