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42 Rules of Social Media for Small Business: A Modern Survival Guide That Answers the Question What Do I Do with Social Media? Paperback – October 19, 2009
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From networking communication, to social branding, '42 Rules of Social Media for Small Business' addresses specific rules of engagement, as well as the fundamental approach to online, as opposed to traditional, media. As part of the 42 Rules series, this book is designed to quickly and effectively equip business professionals with the tools they need to generate an effective customer community through social media, that translates into customer loyalty, excitement for the brand, and return business that eventually generates a dedicated customer base and increased revenue.
This book demystifies social media and teaches readers why social media is important to their business and how they can maximize their social media effectiveness.
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- Publisher : Super Star Press (October 19, 2009)
- Language : English
- Paperback : 122 pages
- ISBN-10 : 1607730146
- ISBN-13 : 978-1607730149
- Item Weight : 5.3 ounces
- Dimensions : 5.5 x 0.26 x 8.5 inches
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- Dan Moyle
The author writes with the perspective that social media will change but the rules of communication never will. That is why Rule #2 is Communication Is Communication Both On And Offline. My favorite quote from that section is "Online communication comes with rules, lessons, and messages just like face-to-face communication does. The key to effective online communication is to understand the signals you send and receive."
In addition to covering communication you'll read about topics including bad behavior to avoid (and let's face it... break the rules and you will be caught), how to handle complaints, branding through social media, creating and using your own photographs, choosing what social media platforms to use and lots of other great advice.
The author includes many quotes from industry insiders and stories of both social media success and social media failure. These real world experiences make the book even more meaningful for readers.
This book works well for both social media newbies and those, like myself, who are more experienced. The basic and advanced information are reinforced with enough quotes and stories to keep any reader engaged and satisfied.
This comprehensive book addresses the questions and concerns most often posed by businesses that are seeking to understand this new form of conversation.
Using time-tested marketing concepts, concise explanations and practical examples, `42 Rules' focuses on the components and best practices for a successful social media strategy.
In the fast-changing world of online communication, `42 Rules' is sure to stand the test of time. I will be recommending this book as a `must-read' to my small business clients.