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Running a Food Truck For Dummies Paperback – August 7, 2012

4.4 out of 5 stars 122 ratings

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Editorial Reviews

From the Back Cover

The easy way to drive your food truck business to success

Whether you're the owner of an existing food truck business or a chef, foodie, or gourmand interested in starting your own mobile restaurant endeavor, Running a Food Truck For Dummies helps you find your food niche, follow important rules of conducting business on the road, outfit your moving kitchen, meet safety and sanitation requirements, and much more.

  • Meals on wheels — get a crash course on starting your own food truck business, with advice on deciding which kind of truck to run and researching your local marketplace
  • Drive your business forward — discover all the steps of developing your idea and turning it into a reality, from writing a business plan to presenting your truck — and everything in between
  • Start your engines — create your menu, stock your truck, find (and train) the best employees, and set up an office that'll keep your business running
  • Hit the road — keep your business running smoothly with advice on maintaining a clean, safe truck and using feedback effectively
  • Honk for social media — find out how to harness public relations and social media to share your message and build your following

Open the book and find:

  • Advice on choosing the type of food truck to run
  • The 4-1-1 on researching the food truck marketplace
  • Legal information to help you play by the rules
  • Tips on finding a location to park your truck and sell your food
  • Guidance on logo design and vehicle presentation
  • The scoop on menu creation, layout, and pricing
  • Hints for public relations and social media
  • How to build and retain a following

Learn to:

  • Find your niche, create a menu, and set prices
  • Choose and outfit a vehicle
  • Build a business plan to set yourself up for success
  • Use Facebook® and Twitter® to market your business

About the Author

Richard Myrick is one of the foremost thought leaders on the mobile food industry. He is editor-in-chief and founder of Mobile Cuisine Magazine (, a central resource for mobile street food information.

Product details

  • Item Weight : 1.22 pounds
  • Paperback : 360 pages
  • ISBN-10 : 111828738X
  • Product Dimensions : 7.4 x 0.7 x 9.3 inches
  • ISBN-13 : 978-1118287385
  • Publisher : For Dummies; 1st Edition (August 7, 2012)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 122 ratings
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