- Series: Lean Series
- Hardcover: 240 pages
- Publisher: O'Reilly Media; 2 edition (March 9, 2012)
- Language: English
- ISBN-10: 1449305172
- ISBN-13: 978-1449305178
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 709 customer reviews
- Amazon Best Sellers Rank: #41,909 in Books (See Top 100 in Books)
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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) 2nd Edition
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From the Publisher
|Lean Analytics||Lean Enterprise||Lean UX||UX for Lean Startups||Lean Customer Development||Lean Branding|
|Find further titles in this series||Use Data to Build a Better Startup Faster||How High Performance Organizations Innovate at Scale||Designing Great Products with Agile Teams||Faster, Smarter User Experience Research and Design||Building Products Your Customers Will Buy||Creating Dynamic Brands to Generate Conversion|
"Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf."
About the Author
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.
Ash resides in Austin, Texas, with his wife, two children and two dogs.
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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Much of the book hit home for me as a veteran entrepreneur where I saw myself making many of the mistakes pointed out in the book. Now I can take a practical approach to avoiding the traps of creating innovation.
For customer discovery, practical applications and fundamentals are effectively explained so you can get a jump start and reference as needed to nail down the pain and get a better solution to fit the customer.
As a bonus, I am looking forward to joining the Running Lean community (free if you buy this book and email a copy of receipt to spark59).
The Chapters are:
2. Running Lean Illustrated
3. Create Your Lean Canvas
4. Prioritize Where to Start
5. Get Ready to Experiment
6. Get Ready to Interview Customers
7. The Problem Interview
8. The Solution Interview
9. Get to Release 1.0
10. Get Ready to Measure
11. The MVP Interview
12. Validate Customer Life Cycle
13. Don't Be a Feature Pusher
14. Measure Product/Market Fit
Appendix - Bonus Material - comments and insights on topics including: building a slow burn startup, thoughts on premature funding, achieving flow, pricing models, teaser and landing pages, sales letters, continuous deployment, conversion dashboards
Clearly, you will receive more insights in a few pages, than 3 month working on something nobody wants.
Thanks ASH for all the insights, specially the Customer Factory Blueprint Course for my company Cliveeo®, Finbooq® SaaS and now 3alCubo™ Workshop.
I have a big dream. One of those things that you think, "I have to accomplish this before I die, no matter what it takes." And I've been putting in all my free time to try to make it happen. I knew I would need to work my way there and iterate, and to get feedback as I went. But even though I was trying to learn on the way, I just wasn't learning the right things. I'd get feedback that conflicted, and it felt like I was always being pulled in 20 different directions. I was stuck in a cycle of continuously trying to make everyone happy.
I love this book because it gave me permission to ignore people. To stop trying to make everyone happy, and to figure out how to make the -right- people happy. Ash's advice: "Don't lower friction, raise it." It's counter intuitive, yet it's the wisdom that has made all the difference for me, and now I'm watching everything change.
I started to work closely with just a handful of the right people. I'm focusing on their success and ignoring everyone else. Then others started to notice, and wonder what was different. And now day by day I get requests from other people, interested in what I'm doing. It's starting to sell itself. And I couldn't be more excited. Its the beginning of seeing my dream come to life.
I'm so thankful for the practical wisdom in this book. It gave me the structure I needed to find that early traction - even with a bold and ambitious dream. To any reader out there who has a vision, Ash's book is a roadmap to help you make that vision a reality.
Thank you, Ash, you're awesome!!!
This is the best, most useful, brilliant, original business book I've ever read. I'm using Mr. Maurya's specific methodology on two projects now. From the first sketch - the Lean Model Canvas - I got a confidence I'd never had with any business plan: I know that it represents a complete and clear vision of what I have in mind. So it's pretty easy to see notions that have failed me in the past.
The next, longer steps are designed to test efficiently any possibly weak areas. "The most valuable resource is the entrepreneur's time." Through his videos, I've gotten a good feel for what kinds and priorities of experiments are worthwhile. More depth on this topic would be very welcome.
Bravo, Mr. Maurya, and thank you.
Most recent customer reviews
Otherwise it was a very easy read and if I really were interested in starting my own business, would have likely...Read more