- Series: Lean Series
- Hardcover: 240 pages
- Publisher: O'Reilly Media; 2 edition (March 9, 2012)
- Language: English
- ISBN-10: 1449305172
- ISBN-13: 978-1449305178
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 709 customer reviews
- Amazon Best Sellers Rank: #9,188 in Books (See Top 100 in Books)
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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) 2nd Edition
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"Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf."
About the Author
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.
Ash resides in Austin, Texas, with his wife, two children and two dogs.
Top customer reviews
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What I liked most is that it goes right to the nitty-gritty of finding a business model that works. To be more exact, you can even find scripts to interview customers or write emails to them.
When I co-founded a startup I was full of unanswered questions: how good are we doing? what stage are we at? how should we price our product? what's the next step? is this business plan of any use? should I raise VC money?
Running lean gets answers to most of those questions, because it:
- Encourages you to talk to customers
- States that running a startup is a matter of managing risks, and risks also determine your priorities
- Defines a set of stages that startups must go through (problem/solution, product/market, scale)
- Defines an alternative way to document business models ("lean canvas", as opposed to business plans) with the goal of making it dynamic, understandable, and accesible
- Encourages you to stay focused and push less features
- Gives miscellaneous advice
I'd say that the value of this book is 1000x its price plus the time needed to read it.
So prepare for more hype and ever more books on Lean startups. But having read many of the existing ones, I highly recommend this book of Ash's for anyone working through those very early days when you have to figure out if your 'great idea' has any chance of blooming into the viable business model that is the true product of a startup.
Ash has a workable, light-enough framework for organizing your thoughts into a one page plan, rigorously testing your riskiest assumptions, and, often, getting to No soon enough that you can still afford to iterate on to a variation or just move on to your next big idea.
Readable, actionable, down-to-earth, worth the money.
* I had a hyperlink in the original review text but, apparently, those aren't allowed. To see the special section, you can browse your way on over to Economist dot com and put 'tech startups' into their internal search field. Look for a link with the work Cambrian in it.
El libro de Ash Maurya significa un hito en la literatura práctica de entrepreneurship. Aporta la que a mi juicio es la dovela que le faltaba al arco que iniciaron Steve Blank y Eric Ries a partir del BMG de Alex Osterwalder. Running Lean es la traslación práctica de la metodología iterativa para convertir una start-up en un negocio sostenible.
First, he shares the Lean-inspired principles at work in his business ventures, using the book as sort of an open bridge hand for us to watch as he plays. Table stakes for this kind of a tome yes, but done well. As important though, he's been able to convey these interesting Lean principles in a simpler, more graspable, practical and flexible way than I've encountered elsewhere. With the result being a really short walk between the ideas in his book and real word applications to the new venture I've been working on. And that's when you know you have a good resource for helping you actually do something differently...you're engaged by the thinking on the first run through, and returning often to try out bits and pieces on the real world questions you're wrestling around with... rather than just liking the ideas but feeling overwhelmed by the effort or rigidity of applying them to your situation. Definitely plenty of virtual thumb grease on this one from heavy use and more to come. And definitely helping me call the tune on plenty of decisions in the fewest notes possible.
Most recent customer reviews
Otherwise it was a very easy read and if I really were interested in starting my own business, would have likely...Read more