Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) 2nd Edition

4.7 out of 5 stars 826 ratings
ISBN-13: 978-1449305178
ISBN-10: 9781449305178
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From the Publisher

Lean Analytics Lean Enterprise Lean UX UX for Lean Startups lean, ai, artificial intelligence Lean Branding
Lean Analytics Lean Enterprise Lean UX UX Customer Development Lean AI Leading Lean
Find further titles in this series Use Data to Build a Better Startup Faster How High Performance Organizations Innovate at Scale Designing Great Products with Agile Teams Building Products Your Customers Will Buy How Innovative Startups Use Artificial Intelligence to Grow Ensuring Success and Developing a Framework for Leadership

Editorial Reviews

Review

"Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf."
-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO


"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground."
- Noah Kagan, Chief Sumo of AppSumo.com


"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup."
- Jason Cohen, founder of WP Engine & Smart Bear.


"Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder."
- Sean Ellis, Founder & CEO of CatchFree


"Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done."
- Dan Martell, Founder of Clarity.fm & Angel Investor

About the Author

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.

Ash resides in Austin, Texas, with his wife, two children and two dogs.


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Customer reviews

4.7 out of 5 stars
4.7 out of 5
826 customer ratings
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Reviewed in the United States on March 15, 2020
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Reviewed in the United States on June 6, 2020
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Reviewed in the United States on February 7, 2014
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Top international reviews

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4.0 out of 5 stars A very good book on lean, from a technical, tactical point of view.
Reviewed in the United Kingdom on November 15, 2017
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5.0 out of 5 stars Simply genius!
Reviewed in the United Kingdom on March 6, 2019
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Matt D Whetton
5.0 out of 5 stars Great and practical book for startups
Reviewed in the United Kingdom on November 7, 2014
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Mark Ellison
5.0 out of 5 stars Vital reading for anyone starting a business
Reviewed in the United Kingdom on November 9, 2014
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Onyechi Faith Oduah
5.0 out of 5 stars Okay
Reviewed in the United Kingdom on April 26, 2019
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Krishna Kumar
4.0 out of 5 stars Ash maurya was highly recommended and i do not regret
Reviewed in the United Kingdom on December 7, 2017
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Amazon_Customer
5.0 out of 5 stars I learned so much from this book. The basic ...
Reviewed in the United Kingdom on October 21, 2017
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John
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 8, 2018
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Mikus
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on February 5, 2018
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Carlo Beschi
5.0 out of 5 stars powerful insights on running a startup, and creating products that matter
Reviewed in the United Kingdom on December 14, 2015
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Chloe
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on November 29, 2017
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MrsC2010
5.0 out of 5 stars Easy read
Reviewed in the United Kingdom on April 25, 2017
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NIKOLAOS TZON
5.0 out of 5 stars Good book
Reviewed in the United Kingdom on February 3, 2019
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Joseph Inniss
5.0 out of 5 stars Comprehensive introduction to the lean philosophy
Reviewed in the United Kingdom on July 6, 2015
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5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 23, 2016
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