- File Size: 11811 KB
- Print Length: 240 pages
- Simultaneous Device Usage: Unlimited
- Publisher: O'Reilly Media; 2 edition (February 24, 2012)
- Publication Date: February 24, 2012
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B006UKFFE0
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #47,809 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) 2nd Edition, Kindle Edition
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From the Publisher
|Lean Analytics||Lean Enterprise||Lean UX||UX for Lean Startups||Lean Customer Development||Lean Branding|
|Find further titles in this series||Use Data to Build a Better Startup Faster||How High Performance Organizations Innovate at Scale||Designing Great Products with Agile Teams||Faster, Smarter User Experience Research and Design||Building Products Your Customers Will Buy||Creating Dynamic Brands to Generate Conversion|
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Top customer reviews
The idea of systematically de-risking your business idea is a powerful way to get up and running with the smallest amount of money possible. If you have a business idea but you're not sure whether it's viable, Ash will give you a step by step plan for bringing it from the canvas to making money.
As another positive, the author seems to genuinely be interested in engaging with people who read the book. If this book doesn't answer a question you have, you could probably ask him. That's pretty good value for a book.
One other comment is that I've re-read sections of this book several times. It is a quick and simple read and well footnoted for those who want to go deeper into the theory. I will be using it as a reference for years to come.
That's a good point that anecdotes come even before the data (the "Do more faster" by Brad Feld and David Cohen). But all know that often books about startups and for startups bear solely inspirational role, impart a new collective wisdom (of course, also required).
This one is another kind, aimed at giving a process of departing from zero, then bootstrapping, and guiding through to the point/quality when you already exist and in a strong position to grow further efficiently, with concrete tools, techniques, and options.
The author compiled the famous "Lean Startup" method by Eric Ries into an easily consumable form allowing skimming, combined it with an altered not less famous "Business Model Generation"'s canvas tactics, mixing in all well known things in an organic way.
At that, this is not just a book [product]. It is an already big and growing infrastructure, - workshops, community [meaning, service] created following the approach. It is a case study in itself, an opportunity to learn for the readers, and for the author.
In the book I found places where I went in cycles and some parts of the concepts seemed to me not fitting seamlessly. People from industries other than S/W may experience difficulties deciding whether the approach is suitable for their case. The same about complex S/W products. However, after having read one would agree this all makes sense to a significant extent, being a fresh POW.
And the last note: it's wise not to do a mistake of following the recipes to the letter, - a process combined with curiosity, individual spirit and variety is what gives a matchless taste to what we produce. Times change, world change and approaches do (by us).
Much of the book hit home for me as a veteran entrepreneur where I saw myself making many of the mistakes pointed out in the book. Now I can take a practical approach to avoiding the traps of creating innovation.
For customer discovery, practical applications and fundamentals are effectively explained so you can get a jump start and reference as needed to nail down the pain and get a better solution to fit the customer.
As a bonus, I am looking forward to joining the Running Lean community (free if you buy this book and email a copy of receipt to spark59).
Most recent customer reviews
Otherwise it was a very easy read and if I really were interested in starting my own business, would have likely...Read more
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