- Series: Lean (O'Reilly)
- Hardcover: 240 pages
- Publisher: O'Reilly Media; 2 edition (March 9, 2012)
- Language: English
- ISBN-10: 1449305172
- ISBN-13: 978-1449305178
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 706 customer reviews
- Amazon Best Sellers Rank: #17,409 in Books (See Top 100 in Books)
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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) 2nd Edition
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From the Publisher
|Lean Analytics||Lean Enterprise||Lean UX||UX for Lean Startups||Lean Customer Development||Lean Branding|
|Find further titles in this series||Use Data to Build a Better Startup Faster||How High Performance Organizations Innovate at Scale||Designing Great Products with Agile Teams||Faster, Smarter User Experience Research and Design||Building Products Your Customers Will Buy||Creating Dynamic Brands to Generate Conversion|
"Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf."
About the Author
Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.
Ash resides in Austin, Texas, with his wife, two children and two dogs.
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Top customer reviews
The idea of systematically de-risking your business idea is a powerful way to get up and running with the smallest amount of money possible. If you have a business idea but you're not sure whether it's viable, Ash will give you a step by step plan for bringing it from the canvas to making money.
As another positive, the author seems to genuinely be interested in engaging with people who read the book. If this book doesn't answer a question you have, you could probably ask him. That's pretty good value for a book.
I am starting a new business from scratch while working a full-time job (on call 24/7), so I don't have a lot of "extra" time. After reading and starting to apply "Lean Startup" to my planning, I checked on some of the resources he offered that prominently displayed "Running Lean". You MUST get this book, and apply it along with the vast resources it offers in the book and online! The Lean Canvas is a huge productivity booster. Instead of wasting time on boring, laborious marketing plans, in 20 minutes you can have a clear structure that you can use for each piece of your whole process. Then use it to focus your team on all the aspects of "what to build, who to build it for, why build it, how to fund it, and where to expect revenues to come from".
You decide --- laser focus and optimizing your resources to achieve your BHAG, or wasting time and resources on the wrong things. Get this book, apply it and it's resources, and succeed! (This is for your company/product. For YOU to get even better ,check out "The Entrepreneur Roller Coaster" by Darren Hardy. These two resources will amp up your personal productivity and focus your company's efforts IMMENSELY! I know. I am doing it!)
In my opinion, it is more useful than 2 other great books on this topic: Eric Ries's Lean Startup and Steve Blank's 4 Steps...
I would recommend that you buy all these 3 books, but spend time developing your strategy using the principles of 'Running Lean'.
Well done Ash Maurya!
One other comment is that I've re-read sections of this book several times. It is a quick and simple read and well footnoted for those who want to go deeper into the theory. I will be using it as a reference for years to come.
Most recent customer reviews
Otherwise it was a very easy read and if I really were interested in starting my own business, would have likely...Read more