Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) 2nd Edition

by Ash Maurya (Author)

712 customer reviews

ISBN-13: 978-1449305178

ISBN-10: 1449305172

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We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.

Find a problem worth solving, then define a solution
Engage your customers throughout the development cycle
Continually test your product with smaller, faster iterations
Build a feature, measure customer response, and verify/refute the idea
Know when to "pivot" by changing your plan's course
Maximize your efforts for speed, learning, and focus
Learn the ideal time to raise your "big round" of funding

"If you are starting a company, or want to adopt the Lean Startup approach, Running Lean is a must read."

- Brad Feld, Managing Director, Foundary Group

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From the Publisher


	Lean Analytics	Lean Enterprise	Lean UX	UX for Lean Startups	Lean Customer Development	Lean Branding
Find further titles in this series	Use Data to Build a Better Startup Faster	How High Performance Organizations Innovate at Scale	Designing Great Products with Agile Teams	Faster, Smarter User Experience Research and Design	Building Products Your Customers Will Buy	Creating Dynamic Brands to Generate Conversion

Editorial Reviews

Review

"Ash has put together a book I wish I'd read before pursuing my own startup. The level of detail, including case studies and practical applications, make this book a resource worthy of sitting on every aspiring entrepreneur's shelf."

-Rand Fishkin, CEO and Cofounder, SEOmoz; Coauthor, The Art of SEO

"Ash has laid out a clear compass for anyone to validate their ideas, solve real problems and create a successful business. I'd encourage this book to anyone trying to get a business off the ground."

- Noah Kagan, Chief Sumo of AppSumo.com

"Lean concepts are exciting but it's hard to know what to actually do. Ash not only gives advice but makes it practicable--this is the first comprehensive guidebook for how to execute a Lean Startup."

- Jason Cohen, founder of WP Engine & Smart Bear.

"Ash provides compelling, actionable guidance for applying lean principles to a startup. His startup canvas changed the way I think about my own startup. This book is a valuable guide whether you are a serial entrepreneur or a first time founder."

- Sean Ellis, Founder & CEO of CatchFree

"Easily one of the best technical books on Lean Startup ever written. Period. End of point. Done."

- Dan Martell, Founder of Clarity.fm & Angel Investor

About the Author

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog and turned into a book: Running Lean.

Ash resides in Austin, Texas, with his wife, two children and two dogs.

Series: Lean Series
Hardcover: 240 pages
Publisher: O'Reilly Media; 2 edition (March 9, 2012)
Language: English
ISBN-10: 1449305172
ISBN-13: 978-1449305178
Product Dimensions: 6 x 0.7 x 9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review: 712 customer reviews
Amazon Best Sellers Rank: #11,851 in Books (See Top 100 in Books)
- #3 in Books > Textbooks > Business & Finance > Business Development
- #4 in Books > Textbooks > Business & Finance > Entrepreneurship
- #6 in Books > Business & Money > Management & Leadership > Quality Control & Management > Lean

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Xin

More than one hundred of 5 star reviews on March 2 2012 and March 1 2012? That's almost 90% of total reivews

October 5, 2012

This book has totally totally rigged reviews! If this book use this way to gain top reviews.

I have not read this book, but according to these rigged reviews, I will never read.

43 people found this helpful

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MavenM

An engaging guide for startups, and any product development effort

March 1, 2012

This book is a concise guide that helps you take immediate action in using lean startup and customer development principles. More simply, as the subtitle states, it shows you how to "Iterate from Plan A to a Plan That Works". The book opens with a brief chapter on the principles behind Lean Startup and Customer Development. For each chapter after that, Ash describes what you will learn, shows you clearly what you need to do, and what decisions you need to make.

The book's chapters are:

Introduction
1. Meta-Principles
2. Running Lean Illustrated
3. Create Your Lean Canvas
4. Prioritize Where to Start
5. Get Ready to Experiment
6. Get Ready to Interview Customers
7. The Problem Interview
8. The Solution Interview
9. Get to Release 1.0
10. Get Ready to Measure
11. The MVP Interview
12. Validate Customer Life Cycle
13. Don't Be a Feature Pusher
14. Measure Product/Market Fit
15. Conclusion
Appendix - Bonus Material - comments and insights on topics including: building a slow burn startup, thoughts on premature funding, achieving flow, pricing models, teaser and landing pages, sales letters, continuous deployment, conversion dashboards

Throughout the book, Ash shows when and how to use methods for activities like: business model planning, interviewing customers, setting up tests for hypotheses, pricing, determining your Minimum Viable Product (MVP), forming hypotheses and conducting tests.

The book isn't just theory. Ash moves beyond the discussion and rationale for using Lean Startup methods which Eric Ries covers in his book The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Ash uses tools, checklist, process flows, interview scripts, and visuals throughout the book to show you how to get the work done.

I've started employing pieces of this methodology in my work at a medium sized business. It is helping me lower risks for projects I manage, and also helps me get to solid solutions and products more quickly, and at lower costs.

If you want a book that will help you get to work NOW on using Lean Startup and Customer Development methods, this is it. Grab this book, and get moving!

71 people found this helpful

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eackbarali

Realistic, practical, focused

April 26, 2012

Verified Purchase

I have read my fair share of books on starting a business. As an engineer, the "building the product" part is the easy part. What has always challenged me is the entire process. Eric Ries was correct in saying that many books and magazine articles paint a wonderful picture of overnight success. And in my own business challenges, I wonder why I am not having this overnight success that I read about all of the time.

Finally I have the answer. The overnight success is a myth. The Lean Startup by Eric Ries changes the perceived paradigm of business. 9 out of 10 startups fail. I personally have been in startups that failed and put it down to a learning experience but still could not pin point exactly what was the cause of the failure. Why didn't people purchase the products/services that I was creating.

Am also a fan of Seth Godin and he professes that we build the Wow! into the product as a strategy.

But Ash Muraya gets real and for the first time I truly understand why I have failed in the past with the startups that I had been involved in. It was the process. We never got out of the building. We always built software in a vaccuum smugly thinking it was the greatest thing since sliced bread. I have used the latter strategy and I can say from sheer experience it does not work.

It all makes sense now. Seems a little obvious now.

This book in itself is lean. It does NOT make the same point over and over again using example after example. Every part of the book is useful. In fact it may be more of a user manual on business than a book. It shows you realistic step by step methods of reducing the time that could be potentially wasted in turning an idea into a product/service. I have already started to use the strategies and it is making a huge difference in my work.

I have been through a process of creating an MVP and testing it. The process has already saved me tons of time and to be honest, much heartache.

Every time I think of a new product or service I always go back to Running Lean to ensure that I do not repeat past mistakes and to use it's methods once again.

Thank you Ash Muraya. It's one of the best books in this genre I have ever read.

4 people found this helpful

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michael s bovich

Not Just for Startups

March 3, 2012

Verified Purchase

While this book is geared towards the true start up (small team on a new idea), the concepts and tools discussed work just as well for entrepreneurs operating in larger firms. I work for a company with 1000 tech employees and over $1 Billion in annual revenue. Hardly your definition of a start up. However, all most all of the methodology espoused by the Lean Startup and the tools introduced in this book provide value in my day to day life. These books are a must read for any and all innovators, regardless of how big your company.

Now, regarding this specific book: it provides an excellent extension of the concepts discussed in "The Lean Startup" by Eric Ries. I would definitely recommend starting there. This book takes presents the practical side of the Lean Startup Methodology. Where "The Lean Startup" is more on the what and why, this book provides concrete examples of how to bring these principles to life. It presents specific tools that can be used to practice these methods. Mr Maurya writes with an easy to read style. This is a quick read that does not fall short on content.

I read this book on a 6" E-Ink kindle. The text in some of the images was very difficult to read. For that reason alone I am giving it 4 stars. Based purely on the content, the book is a 5 star.

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