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Rust-Oleum 247596 Magnetic Primer

3.2 out of 5 stars 159 customer reviews
| 17 answered questions

Was: $27.27
Price: $20.98 & FREE Shipping on orders over $49. Details
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  • The product is QT LTX Magnetic Primer
  • Easy and simple use kit
  • The product is manufactured in United States
  • Top coat with any latex paint even Rust-Oleum chalk board paint
  • Soap & Water clean up
  • Indoor use only
  • Dries to the touch in 15 minutes
  • Three thin coats need for maximum magnetic properties
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Special Shipping Information: This product may not be available for 1 or 2 day shipping due to federal regulations that require it to ship via ground ship methods only. This product can only be shipped within the 48 contiguous states.

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$20.98 & FREE Shipping on orders over $49. Details In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • Rust-Oleum 247596 Magnetic Primer
  • +
  • Rust-Oleum 206540 Chalkboard Brush-On, Black, 30-Ounce
  • +
  • Quali-Tech 612-WV6FQ Roller Lite/Rollerfoam Roller Combo-Kit
Total price: $47.58
Buy the selected items together

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Technical Details

  • Paintable

Product Description

Product Description

QT, Premium Latex Magnetic Primer, Applies Easily & Can Be Top Coated With Any Latex Paint, Create A Surface That Attracts Magnets.

From the Manufacturer

Rust-Oleum Specialty Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Can be applied to wood, metal, masonry, drywall, and plaster. Create a fun and unexpected way to hang notes, photos and more.

Product Information

Technical Details

Part Number 247596
Item Weight 4.4 pounds
Product Dimensions 4.2 x 4.2 x 5 inches
California residents Click here for Proposition 65 warning
Item model number 247596
Size One Quart
Color Primer Gray
Material Metal/Wood
Item Package Quantity 1
Coverage 16 Sq Ft covered with 3 coats = One Quart
Special Features Paintable
Batteries Included? No
Batteries Required? No

Additional Information

Customer Reviews
3.2 out of 5 stars 159 customer reviews

3.2 out of 5 stars
Best Sellers Rank #5,974 in Home Improvements (See top 100)
#3 in Home Improvement > Painting Supplies & Wall Treatments > Paint, Stain & Solvents > Primer
Shipping Weight 4.8 pounds (View shipping rates and policies)
Domestic Shipping Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
International Shipping This item is not eligible for international shipping. Learn More
Date First Available August 17, 2010

Warranty & Support

Manufacturer’s warranty can be requested from customer service. Click here to make a request to customer service.


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By J. Davis on July 12, 2011
First, what others have said is true.. this is NOT a latex-based paint. It won't wash off with soap and water (my hands are still speckled a day later). And it does have an odor, so you will need ventilation.

I used an "ultra-smooth high-density foam" 4" roller, which I just dipped into the paint.. very easy. I didn't attempt to clean it when I was done.. easier just to throw it away.

It took 5-10 minutes of stirring to get the metal mixed back into the paint, but in the end the paint was smooth and thick, but of an even consistency.. so keep stirring until you get there. Once stirred, it kept its smoothness for quite a while.

I applied EIGHT coats, not waiting a full 30 minutes all the time (it seemed fine to me). After three a rare-earth magnet was sticking weakly. After six it was sticking pretty firmly. I kept going because, well, why not? Each coat is basically just gluing more iron particles to the wall.

While painting, I could hear iron particles coming off the wall and hitting the newspaper I had on the floor.. you'll definitely want to have newspaper down in the area (or a drop cloth, of course). And unless you have a lot of xylene sitting around, you might want to wear gloves. Just saying.

In short, the product will work, but you'll need a lot of coats, so just figure that in from the beginning. I did an area of about 5 sq ft, and 8 coats used less than half the can (even though the can implies that it only covers 50 sqft?). And I'd put in a strong window fan, blowing outward, before starting the project.
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For those of you that jump into this project without doing your homework...you will be dissapointed. I read many reviews before starting my magnetic chalboard project therefore my magnetic board turned out awesome.

1. You must be patient and organized. This paint splatters so be sure to tape off your walls and use a drop cloth.
2. You need to have the can shaken professionally at a paint store. In between coats I would also close the can and store it upside down.
3. If you do not want paint on your hands then you should always wear gloves when you paint. This does not wash off easlily so I just wore a thin pair of disposable gloves. I went through about 2 packs on this project. I also kept a few dry towels and a few damp towels handy to make sure that my handle on my roller stayed clean and to wipe up any splatter as it occured.
4. Painting in general stinks. I have seen reviews that bash this product because it smells bad. Make sure you ventilate your room. It was cool outside so I opened my windows and brought in a fan. The smell of fresh paint will always linger for a few days. The smell from this went away within a week.
5. When you apply this paint make sure that you go slow to avoid large amounts of splatter. If you have ever used Ralph Lauren Suede paint and have used the V-technique ( I made that term up because you push your roller up and down in a v-pattern) I would reccomend doing so. I put 8 coats of this magnetic primer on my walls and it works wonderfully.
6. Most custom paint jobs require more time and attention to detail. This is the case for this product. As always make sure you keep clean work area.
7. I would reccomed this product to anyone who has some experience with paint and is willing to follow some directions.
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I used this on a 9 foot tall by 6 foot wide wall, and it is working fairly well. The paint was awful to smell, I typically tried to work in small increments as you are supposed to, letting each coat dry over a couple of days. Towards the end I just wanted to finish so I did 4 coats one right after the other, with the waiting time, and started getting a headache towards the end. I used a total of 8 coats. It left a fairly rough surface. Just like this one hard drive magnet held up 20 sheets of paper. I put white board paint on top of this and wanted a smooth surface so I put a coat of joint compound on top of this to get it smooth again. This brought the magnetic power down to 17 sheets of paper. Then I applied 5 coats of white board paint and the same magnet now holds up 10 sheets of paper with the ceiling fans running on high in the room. I'll add some pictures of the wall.
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First off I will say that Magnetic primer does work to a degree but don't expect it to hold magnets like ferrous metal will... You should use neodymium magnets with magnetic primer because they are very powerful but you need to use caution when using them around kids because they tend to be small enough to be eaten and they can possibly pinch a child's skin when attracting to each other or to ferrous metal....

That being said, I think Rust-Oleum should be fined by the government for misleading consumers and possibly messing with kids' health and safety so blatantly as they have done with this product.... As others have already said, this product is no longer the kind, mild, low odor latex paint that worked just fine yet their box changed very little and gives no warning, saying NOTHING about this change except for "NOW 3X STRONGER" and in very small fine print at the bottom- "warning! flammable liquid and vapor"...

I had done this project many times before with the original latex stuff and I never had any issues with it however I would always roll five coats of magnetic primer and if using a light color top coat I'd always use a HIGH QUALITY paint so I could get by with one coating... (I recommend Benjamin Moore's "Aura" line of paint. It's very expensive but one coat of white will cover this stuff just fine thus you lose very little of the magnetic properties by having to apply two coats of decent paint or three coats of cheap paint... Without question, you definitely get what you pay for when it comes to paint... If you can't find that BM paint anywhere, Sherwin Williams makes a paint called "Durations"... I've never used it over magnetic paint but it may also cover in one application because it is also a very full bodied paint.
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