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About S. Moo
About S. Moo (Shannon 'Guernsey' Coulter)
Hi all! Thanks for visiting me on Amazon. Please note that the books in my first series, The Fassa Tails, are currently being updated. I will make them available as soon as possible.
I started my career as a Communications Consultant and Wellness Advocate, using writing campaigns to help adults change their lives for the better through healthy choices.
In 2009, I told my beloved stepkids to "go out and play," and they came back inside 5 minutes later, not knowing what to do. After extensive research, I discovered kids everywhere do not "know" how to play - too much pressure to be perfect, too much technology streaming at them, too much on their plates, and too much stress. They are missing out on what it means to be a kid!
That's when I left Corporate America to use my writing skills and campaign background to give the gift of life's simple pleasures back to our kids (and our families) through reading, playing, and good ole' family connection.
So came to be Planet Fassa - a Children's Book and Activity Company that offers a line of books, The Fassa Tails, that are a gateway to a free website, www.planetfassa.com - all packed with simple play ideas and a point system where adults can reward children for having FUN!
Through my books & Planet Fassa, the goal is to help kids enjoy the magic of childhood and reward them for being kids! To help them be aware of the beautiful, cool, creative, & fun ideas that exist INSIDE of them. Yes, Sponge Bob is totally cool & you can dress Penguin avatars that waddle around online, but I'd like kids to realize that they have episode upon episode of cartoons & games inside their heads & hearts. If we don't develop our kids' imagination (which requires "free play"), who will be here to develop the next Scooby Do, iPhone, or Star Wars?
I also think it is extremely important to help today's parent to compete with the constant stress of "being perfect," the anxiety of constant streaming technology, and how hard "technology toys" are making it for us to encourage kids to get off-line and play. The books I write are simply a gateway to get kids to Planet Fassa, where they are REWARDED for reading, playing off-line, and using their imagination.
Planet Fassa was developed to BRING FUN BACK TO LIFE!
Award winning benefits communicator, with more than 20 awards for driving desired behavior change through campaigns in wellness, performance management, retirement, & health benefits at companies like AstraZeneca, US Foodservice, Sara Lee, Abbott Labs, Boeing, & Scotts.
S. Moo ...a pen name, developed when Shannon Guernsey became too long to write! It also opened the door for me to be comfortable becoming an author, to let me pay homage to the beloved cow ("Guernsey" is a dairy cow), and to someday write steamy novels under another pen name... ;-)
Laughing, goofing, helping others see different perspectives, writing, music, animals, Gold Fish, snow, searching for the silver lining, swimming in lakes, shoes, & talking...talking...talking