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SECRET TECHNIQUES FOR EVALUATING (CPC) COST PER CLICK ADVERTISING: Google Adwords and Yahoo Overture Action Research Evaluation by [Jimmy Ghinis]

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Jimmy Ghinis

SECRET TECHNIQUES FOR EVALUATING (CPC) COST PER CLICK ADVERTISING: Google Adwords and Yahoo Overture Action Research Evaluation Kindle Edition

by Jimmy Ghinis (Author) Format: Kindle Edition

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Academic book turns into a popular book read.

Artificial, linkage and conversion analysis. One of the three
is demonstrated to be the most important.

30 day tracking visitor period versus 24 hour period that Ad Firms stipulate. What can happen in the next 29 days is demonstrated.

Find out real hidden characteristics only artificial visitors have and learn how to combat them.

Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur.

Untargeted advertising is almost as good as targeted advertising with demonstrations.

Tag detection techniques shown which can evaluate CPC advertising.

Jimmy Ghinis has a Master of Science Degree from the University of Liverpool. His first thesis written was Data Mining Techniques for evaluating Cost Per Click Website Advertising. Google Adwords and Yahoo Overture was evaluated in his action research and there he achieved his MSC degree.

Product details

ASIN ‏ : ‎ B07NDN3JS5
Publication date ‏ : ‎ February 25, 2019
Language ‏ : ‎ English
File size ‏ : ‎ 6004 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 74 pages

Best Sellers Rank: #10,863 Free in Kindle Store (See Top 100 in Kindle Store)
- #5 in Data Mining (Kindle Store)
- #19 in Two-Hour Computers & Technology Short Reads
- #64 in Two-Hour Business & Money Short Reads

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SECRET TECHNIQUES FOR EVALUATING (CPC) COST PER CLICK ADVERTISING: Google Adwords and Yahoo Overture Action Research Evaluation Kindle Edition

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