Read this book from top to bottom, and I'm happy to say you don't need to have any technical skills to understand and implement what these 70 tips give you. It's laid out in a nice format, it's easy to find everything you are looking for. Reads very smoothly. When you first start to read the book, you'll realize how important it is to implement these tips into your own company and your clients company as well because of the amazing information this book as to offer. My favorite chapter is CHAPTER 29: Unclutter your home page - it's very easy to get wrapped up in having a ton of information on the homepage of your website. I also love the chapter that showed how to use 'triggers' to get more people to click on the CTA button. That chapter alone is worth the read.
From the Author
I understand the pain of not being able to convert website visitors into customers. It's really frustrating.
I have been in your shoes several times in the past when I used to run multiple affiliate sites. I kept trying new strategies to engage and convert these visitors. That's how I learned what works and what doesn't.
This book was written with the sole intention of helping people who want to learn more about writing on the web and converting visitors into customers. Most people don't know the difference between writing for a website and writing for a magazine.
If you are already a veteran in internet marketing, you can use this book as a reference to create a new website or a new sales page.
Even if you take away 10% of the knowledge in this book, you will learn a lot more than 90% of the people who have an online business.
The best way to read this book is to open your website or a sales page and cross-reference with this book. You can fix a lot of loopholes on your website that are often overlooked.