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David Shipley

Will Schwalbe

SEND: Why People Email So Badly and How to Do It Better Paperback – August 24, 2010

by David Shipley (Author), Will Schwalbe (Author)

60 customer reviews

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Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

Editorial Reviews

Review

“Informative, entertaining, thorough, and thoughtful.” —Dave Barry, The New York Times Book Review

“Read it or weep.” —Michael Lewis

“Handy . . . Written with concision and good sense.” —The Wall Street Journal

“Witty and wily . . . Fun to read.” —O, The Oprah Magazine

“With Shipley and Schwalbe’s excellent instructions in hand we can email as confidently as we load the dishwasher and turn on the microwave.” —New York Review of Books

“This is just the book I’ve been waiting for.” —Bill Bryson

“Send can help any of us send emails that build better business relationships and get better results.” —Spencer Johnson, M.D., author of Who Moved My Cheese?

“Witty and wise . . . Send is far more than Miss Manners for the Web; it’s brimming with fascinating insights. . . . [It] should make Shipley and Schwalbe the ‘Strunk and White’ for the Web.” —Daniel Goleman

“Send is an easy to read primer, full of practical tips for every emailer.” —Bob Eckert, Charman and CEO, Mattel, Inc.

“The definitive tome on email. Send is to email what The Elements of Style is to writing. Thank God it’s here at last. (BCC: David Shipley and Will Schwalbe)” —Guy Kawasaki, author of The Art of the Start

“A fascinating, entertaining, and, above all, informative look at email—and how it changed the way we communicate with one another. What Strunk and White is to style, this book is to email. It’s a terrific read. I highly recommend it.” —Charles Osgood

About the Author

David Shipley is the deputy editorial page editor and Op-Ed page editor of The New York Times. Previously, he was a senior presidential speechwriter in the Clinton administration. He lives in New York.

Will Schwalbe is the founder and CEO of Cookstr.com. Prior to that, he was editor in chief of Hyperion Books and a journalist, writing for such publications as The New York Times, Insight for Asian Investors, and Business Traveller. He lives in New York.

www.thinkbeforeyousend.com

David Shipley and Will Schwalbe are available for select readings and lectures. To inquire about a possible appearance, please contact the Random House Speakers Bureau at rhspeakers@randomhouse.com.

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Product details

Paperback: 288 pages
Publisher: Vintage; Reprint edition (August 24, 2010)
Language: English
ISBN-10: 030727599X
ISBN-13: 978-0307275998
Product Dimensions: 5.2 x 0.9 x 8 inches
Shipping Weight: 9.6 ounces (View shipping rates and policies)
Average Customer Review: 60 customer reviews
Amazon Best Sellers Rank: #283,839 in Books (See Top 100 in Books)
- #15 in Books > Computers & Technology > Networking & Cloud Computing > Network Administration > Email Administration
- #262 in Books > Business & Money > Skills > Business Writing
- #275 in Books > Reference > Encyclopedias & Subject Guides > Business

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Ellen M. Ruggles

Interesting

January 24, 2018

Format: PaperbackVerified Purchase

I hope I won't need to do so, but that I could use it as evidence to my boss that I've been working towards a goal that a co-worker had complained about me.

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Lisa Kosak

Useful resource if you are new to emailing

November 28, 2015

Format: Kindle EditionVerified Purchase

Very basic book on emailing and adequate guidance on how to email for effectiveness and to maintain professionalism. I was hoping for more examples on structure and brevity.

One person found this helpful

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D. W.

Informational and Entertaining

June 25, 2009

Format: HardcoverVerified Purchase

It's nice when a "business" book both is interesting to read AND can have the effect of changing your life. Which it did - It is definitely one of the best things I read as far as getting you to understand when NOT to email.
I have both quoted from this book to family and friends and given the book as a gift to several people at work. This book will truly give you a better understanding both from the sender side and the reader side as well.

2 people found this helpful

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D. J. Roberts

Help for today's communicator

September 30, 2007

Format: HardcoverVerified Purchase

Hello reader

I have found the help I need at last.

In my workplace people write an email rather than picking up the phone or turning around and talking to the person at the next desk.

Is this the same for you?

And do you find it leads to confusion and endless chains of communication on simple matters?

Here is your solution.

Read it and keep it for reference.

No need to reply.

Regards
David

3 people found this helpful

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Mama of 2 boys

Don't give it away, you'll never get it back!

March 2, 2008

Format: HardcoverVerified Purchase

In these days of constant email, anything that helps educate about good email use and etiquette is a good idea in my book.

We immediately implemented some of the suggestions made in this book. But as with anything, rules are meant to be broken, so take it for what it's worth.

This was so hot in my office that it made all the rounds - and I never got it back! It's a good, quick read and very actionable.

2 people found this helpful

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Susanna Hutcheson

Good but not great

May 26, 2007

Format: HardcoverVerified Purchase

Gives information that most of us already know --- or should. But it also offers up tips which I feel are not so great. I enjoyed reading it. But I didn't find a good deal of value. Some readers, however, will find it useful and I do wish more people would take care in writing email. Most people would indeed benefit from reading this. I'm always appaulled when a prospective client or client emails me with a "yea" or "Hey". Makes them look really bad. I figure if they write me like that, they're turning off their own customers and nothing I do for them will be of much value!

3 people found this helpful

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Matt

Back to basics

October 13, 2015

Format: Kindle EditionVerified Purchase

The book is a great reminder for how to focus on the basics. If we continue to focus on the basics, 80% of all our issues can be solved by them. If you don't have time to read the entire book, read the last chapter for a summary and then look up the parts you want more info on.

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Fred H. Freeman

Send: A Guide for your E-Mail

November 9, 2015

Format: Kindle EditionVerified Purchase

Send is a nice instruction manual for the use of e-Mail

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