- File Size: 2212 KB
- Print Length: 209 pages
- Publisher: http://ezseonews.com; 4.0 edition (August 5, 2014)
- Publication Date: August 5, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0099RKXE8
- Text-to-Speech: Enabled
- Word Wise: Not Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #524,512 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Print List Price:||$9.99|
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SEO 2015 & Beyond :: Search engine optimization will never be the same again (Webmaster Series) Kindle Edition
|Length: 209 pages||Enhanced Typesetting: Enabled||Page Flip: Enabled|
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I first came to know Williams work with a course known as "Creating Fat Content" which he wrote several years ago. In it he emphasized the need to create decent content and not just slap together keyword centered articles to bait the search engines. He has carried this theme forward over the years. I also have his SEO 2013 book, which again was a sensible and researched approach to creating a solid website which should last through Google algorithm changes.
With SEO 2015 he has updated and added a great deal to his earlier work, so even if you have a previous issue you will learn much more from this new one. Some of the content is familiar, but much is new. Most importantly (as he points out) SEO has evolved tremendously and Google has changed its methods of rating, all to seek the best experience for its visitors. In fact, I would suggest abandoning any earlier advice and concentrating solely on the experiential information that is contained in SEO 2015. I have several EMDs from a few years ago which are relatively useless as originally formulated, and I feel that I can re-engineer and resurrect them based on this book and achieve decent results.
This is an informative book, based on sound principles and research, and provides a route map for getting much better search results. This is an essential read for anyone who wants an up-to-date guide
Overall, I found that this book had a lot of good information, although it was mostly a reprise of information found on the author's blog and free newsletter. This book covers all of that information in one place, which is more convenient, and is well worth the purchase price. He makes a good case for SEO of years past being mostly a fool's game. The new SEO centers around quality content, and is much harder. Which is as it should be.
I'm not a Google fanboi. If anything, I'm anti-Google, and I think that running any business in a manner that depends on Google for anything important is begging to get screwed, primarily because to Google, you are not a customer -- you are merely property, and they feel entitled to use you as they wish. However, I think that their current approach to ranking is an improvement over that of the past few years.
I was a bit disappointed to see some typos in this book, especially from a former teacher (I misremembered him as an English teacher, but he wrote me to remind me that he is a former science teacher, and admitted to being less-than-perfect in spelling). Some of the problems observed by some other reviewers are probably not actually problems. For subject/verb agreement, one should bear in mind that the author has a UK English background, in which a company name is considered a plural ("Google are" versus the American "Google is", although he sometimes refers to Google as singular, especially when using it as the name of the search engine, so he's not 100% consistent -- I suspect that he was trying for American English, but let some UK English slip through from time to time). I would also note that American readers are notoriously intolerant of UK spellings, and here again, Dr. Williams is not 100% consistent.
It smacks of being a bit rushed, and is not quite up to the writing quality of Dr. Williams' other books. Since this is a revision of a prior title, I hope that he will hire an editor to proof the next revision.
I can sort-of understand the "rush" since SEO is a moving target. However, the principles covered for 2015 & Beyond should be mostly evergreen, and would benefit from some additional proofreading.
I also have some minor disagreements with Dr. Williams, especially regarding "negative SEO," which Dr. Williams thinks is something that is relatively easy to overcome. The typical small-business owner simply does not have the resources to counter a negative SEO attack, so such an attack can be devastating. My personal advice for the small-business owner is to just not play the SEO game AT ALL -- it is a loser's game unless you are willing to play it at a very high level. Paid traffic is cheaper.