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SEO 2016: Learn Search Engine Optimization Paperback – May 19, 2015
"Neverworld Wake" by Marisha Pessl
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“SEO 2016” is a comprehensive book that will provide you everything you need to know about search engine optimization. It is well written, sensibly organized, and most importantly, up to date regarding the latest Google search algorithm updates. Whether you’re just getting your feet wet in SEO or you’re an experienced optimizer looking to expand your knowledge, this book is the perfect resource.
First page results are important. Most people won't go past the first page when searching, which means they won't find you if you aren't there. But how can you get to the elusive first page?? That's what this book will tell you.
The requirements and information needed to get those important first page result listings change constantly, so even if you were getting good results before you may not be now. R.L. Adams has done a lot of research to give you the information and help you need in order to be successful.
The most important thing you need to know is trust. You need to make Google trust you to get the best results. If Google trusts you, your customers will trust you. Adams breaks down the 4 major things Google takes into account to give out their trust, and he helps you understand each part and how to make it work for you. Trust is important, but that isn't everything. There is a lot that goes into SEO. But don't worry, Adams explains that to you as well.
SEO can seem like an overwhelming and impossible thing to understand and master, but it can be done. That is why this book is a real must read-Adams breaks everything down in a well written, easy to read way that will turn you into a SEO marketing genius. The only regret you will have is not buying it sooner!
Overall this is a well written and most importantly up to date look at SEO that any website owner, blogger or developer should read.
It starts out explaining the importance of the "Pyramid of Trust"; Age, Authority, Content and Relevancy. All the steps needed to achieve this are explained in detail. It covers long-tail keywords; using the Google Keyword tool; downloading and using Google Quake; understanding Page Rank; increasing valuable links via social media and blogging; researching aged domains and how to purchase them; using Google Analytics and Webmaster Tools, and so much more. The book is in-depth and even a newbie will be able to put the information to good use.
Most recent customer reviews
First of all thank you very much for the time you took to write this book.Read more