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***** Very solid and comprehensive overview of SEO in 2014. - L.M. Langley.
***** Essential tool for bloggers, website developers, social media managers. - Miss Jena.
***** Updated, relevant, and lots of practical advice and examples. - J Richardson.
***** Holistic professional guide to best practice SEO. - Chaitali Shah.
About the Author
About the Author Adam Clarke is a Google-certified internet marketing professional who has achieved thousands of number one rankings over the past 10-years. Adam has consulted countless brands on best-practice SEO optimization and internet marketing, from small family-owned businesses to large multi-national corporates.
Full of links to tools. Explains seo very clearly. It’s an easy read aimed at beginners and intermediate level practitioners. I especially liked the breakdown at the end of the book regarding Googles recent updates. It’s helped me with my seo story at the office on why we need to update our websites.
This was a great refresher for me. I work in marketing, and I used to freelance as an SEO specialist. So much has changed just in the 3 years I went to school for this. And I do notice that blogs are pushing inaccurate advice both to new business owners and to people who've run their own companies for years but are very new to SEO. This book covers all that and then gives the most honest and realistic advice. It does get pretty technical, so if you know *nothing* about SEO or digital marketing, you may want to do some quick research on your own to make sure you know the terms being discussed and what they mean to your businesses specific needs.
SEO 2017 is a wonderful tool for beginners and experts that want to use the Search Engine Optimization tool too the fullest. Because there is so much information within this book it could take a couple of time to read to ensure that you are getting all of the information. This book covers multiple topics from creating keywords, using social media, advertisements, Google, and much more. This updated version of the book is a great tool for people to either start or update there SEO for there business. This was a great book to read and all of the information within this book is use fill for today world. Great Book.
This book is a great read, and contains a lot of useful information for anyone that has a website. This book is not just for beginners (like myself) I would recommend this book to all professionals as well. Also this is not a one time read, there is a lot of information in here and it may take multiple times reading, to gather all of the information and put it to use. I gave it 4 out of 5 stars just because it felt like I was reading an instruction manual, but it was very well organized and explains why these steps are useful and important.
I’m a senior web developer and SEO - in the business for 15 years. While I incorporate most of these strategies into my workflow, there is always something new in the mix each year. Algorithms and trends change. I can attest that these are winning methods for improving performance and the likelihood of gaining better search engine rankings. I’ve successfully optimized countless websites and would not go a year without reading the newest edition of this book.
This a a good book for beginners. It is easy to understand, and you will learn a lot about search engine optimization. I enjoy that is explains both what to do and what not to do to be successful in growing your business. This book is very up-to-date, which is very helpful. Overall, a very good tool to have.
I️ have been doing SEOs for my local business for about 5 years now. Initially it was hard for me to keep up with that is going on with google and their updates. With the help of this book and the resources provided I will always know what is happening with google from now on. Thank you