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***** Very solid and comprehensive overview of SEO in 2014. - L.M. Langley.
***** Essential tool for bloggers, website developers, social media managers. - Miss Jena.
***** Updated, relevant, and lots of practical advice and examples. - J Richardson.
***** Holistic professional guide to best practice SEO. - Chaitali Shah.
About the Author
About the Author Adam Clarke is a Google-certified internet marketing professional who has achieved thousands of number one rankings over the past 10-years. Adam has consulted countless brands on best-practice SEO optimization and internet marketing, from small family-owned businesses to large multi-national corporates.
I thoroughly enjoyed this book. The book covered everything from basic information on how Google works to taking you on a journey through the technical steps of marketing a business in the search results. I finished this book in less than 24 hours and wrote a lot of notes and highlighted several important factors to revisit. After finishing the book, I immediately worked with my Web Site Developer on the results to improve my business. I have already started utilizing many of the pointers I picked up in the book and already see results in less than a week. I was appreciative of the external resources and specific techniques I can put to use. The book is practical and easy to understand - it covers everything for beginners to advanced levels. Highly recommend purchasing this book - you won't be disappointed.
Great book, especially for beginners like me. It is written in a conversational format that flows easily. I'm not much of a reader and I found this book to be engaging and an easy page-turner. Technical jargon was explained well and there were a TON of resources listed throughout the book to delve deeper into topics of interest or tools of your choice. To me this book opened my eyes to the world of Google's search engine and I learned many things about it that I never knew before or had any idea even existed. But if you're an SEO pro, chances are you already know most of what's in the book. Don't let that discourage you if you dabble though. I thought this book was pretty up to date on info and in the very least one could learn what's coming around the bend, as well as new types of technology. For me, I feel as though I gained a valuable, all encompassing picture of SEO and it will help me to create a strategy to move forward with ranking goals.
This is a solid resource on SEO optimization!!. I have a basic understanding of SEO already but it's ssoooo difficult to find a resource that puts everything together all in one place. I feel like this book covers the inner game of SEO so I have a much better understanding of the fundamental information. I also learned the practical steps so I can start improving my rankings it's truly a great book on this topic!!
I’m a senior web developer and SEO - in the business for 15 years. While I incorporate most of these strategies into my workflow, there is always something new in the mix each year. Algorithms and trends change. I can attest that these are winning methods for improving performance and the likelihood of gaining better search engine rankings. I’ve successfully optimized countless websites and would not go a year without reading the newest edition of this book.
If there's one feature that sets this book apart from the others it is the level of detail. It is truly detailed in covering all of the areas you need to understand to practice search engine optimization and rank at the top of the search results. The author has tackled quite difficult topics and boiled them down to the essentials, and presents the information in a casual and conversational style so anybody can understand it. It is a very good book to own if you run a business or are trying to set up a blog. I could see it has been recently updated and it has a lot of new information that isn't covered in some other books, such as the 2016 algorithm updates and key changes to how you need to approach link building. This was why I purchased this book in the first place. The bonus chapters on pay per click advertising and analytics are a nice touch, and are the icing on the cake as you truly have everything you need to get started marketing your business in the search engines. Don't let this book get into the hands of your competitors. Buy this book and grow your business to the next level.
I did a lot of research before finally settling on this book. It's thoroughly researched and well put together. The author makes complicated concepts easy to understand. He also touches on advanced tactics so experienced readers will walk away with at least a handful of new tactics. The author does this while making it fun, it feels like you have a good friend explaining the whole process.
This is a powerful resource not just on SEO but for growing a business. It covers all the essential information on SEO, also covers local marketing and even pay-per-click campaigns. Some areas are covered, but looks like this was on purpose, everything is easy to understand and it doesn't make you fall asleep like reading an encyclopedia.
My only complaint, I would have liked more information in the section about analytics. It covers general information on this, I would have liked more detail on knowing where to pay attention after improving my rankings and traffic.
I've seen lots of businesses do well with SEO and I've seen lots of businesses struggle because they don't understand SEO and neither does their SEO guy, so I think it's important to get the right knowledge. Anyone with this guide on their desk will inevitably find it an essential resource they will refer to on a weekly or maybe even daily basis. Highly recommend this book to anyone that wants the best all-round-guide on SEO and grow their business.
I am a beginner on SEO, I built my website from scratch and I had done the things that I read on blogs, saw on YouTube videos or suggestions from Yoast Wordpress plugin. This book gave me a structure to fix my website SEO. I read it in one and a half day fixing up the basics and urgent points that must be done from the beginning. Now I will follow Up the Checklist included to improve my SEO totally. This first 2 days I had had better performance on traffic, it could be a casualty, but I am happy with that. Great book. Everybody must read it before starting a blog or website to have all well configured from the beginning.