Top positive review
3 people found this helpful
A practical books for marketing professionals.
on October 10, 2016
This is a very good and practical hands-on approach on SEO solutions. I've been working in the marketing field for 15 years now. Since that time, I've read A LOT OF books, starting from "Principles of Marketing" by Philip Kotler and up to very specific books on link building, AdWords, content writing, etc. While most of the books are good, not all of them can offer easy-to-use instructions. Jason McDonal's book does it straight away. The moment I ordered the paper version of the book, I received a notification offering me to download a digital copy at no extra cost. I think, this is the first time I received such a message, normally publishers expect me to pay extra money for a digital copy. So, with this perk, I was able to start reading the book immediately.
Now, the advantage of the digital copy is that is is regularly updated and all the links are available to click on. One of the most useful links that I bookmarked on my computer is 'SEO Dashboard by Jason McDonald'. It's so good that I want to copy/paste it here but I am not sure that the author will be happy about it.
The only drawback that I see that the book doesn't have a top-quality cover (see the photo), but it doesn't really matter that much, it isn't enough to take one star away. Marketing professionals will appreciate this book.