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Makes you believe you can do SEO
on April 6, 2016
In typical fashion, Jason takes a simple, structured approach to an intimidating topic and holds your hand while teaching how to do SEO from the ground up. From the outset, he makes it clear that SEO is not rocket science; that yes, you can beat your competitors at SEO without hiring expensive 'consultants'. It's not hard, but does take work - similar to getting fit.
He explains SEO in seven main steps: 1-Goals, 2-Keywords, 3-On Page SEO, 4-Content Marketing, 5-Off Page SEO, 6-Metrics, 7-Learning.
Each of the steps are explained well in the book using an easy prose, with a dedicated chapter/sub-chapter for each, along with exercises in actually executing the lessons along the way. With each chapter that passes you feel the gaps in your SEO strategy starting to fill in.
In addition to the explanations and exercises, there are numerous references to internet tools to supplement your learning and execution. By the end of the book you will have a structured view of how to do SEO, with an SEO program developed that if you commit to, will provide you tremendous and surprising results.