- Paperback: 232 pages
- Publisher: CreateSpace Independent Publishing Platform; Workbook edition (August 15, 2016)
- Language: English
- ISBN-10: 1537120034
- ISBN-13: 978-1537120034
- Product Dimensions: 8.5 x 0.5 x 11 inches
- Shipping Weight: 12.6 ounces (View shipping rates and policies)
- Average Customer Review: 572 customer reviews
- Amazon Best Sellers Rank: #612,877 in Books (See Top 100 in Books)
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SEO Fitness Workbook: 2016 Edition: The Seven Steps to Search Engine Optimization Success on Google Paperback – August 15, 2016
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About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as search engine optimization and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. Learn more about Jason at https://www.jasonmcdonald.org/.
Top customer reviews
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This book uses a very approachable, easy to understand tone that keeps things simple (and occasionally humorous. Always nice to grin while trying to learn something!). It's just written in an extremely conversational style that I like. It also explains everything very thoroughly and goes into details when explaining concepts.
It is focused on small business owners and for the most part assumes and talks about you as if you are one. So for me, that did feel a little alienating, but it still had all the information that I needed and wanted.
I liked the to-do lists and assignments scattered throughout the book as its good practice for implementing the things you’ve just read, and for me, helped me to remember better what I was learning.
Probably not an issue in the print edition, but a lot of the images don't show up great in the Kindle addition and could use with being bigger.
The list of questions goes on and on, but this book answers ALL of those. Not only that, but Jason McDonald does a great job of presenting it the way a that makes everything achievable instead of intimidating. The book comes with opportunities to acquire additional tools, and Jason has a library of videos that accompany what it taught in the book.
I'm no longer intimidated by SEO - now I'm looking forward to doing more it!
Everything from A-Z is covered in this 2017 SEO Fitness Workbook to benefit your website. It is a workbook because there are work sheets in the book "TO DO." The work sheets give you a more hands on approach for learning SEO for your website.This is what I like about the 2017 SEO Fitness Workbook is the work sheets. You get down to the nitty gritty of SEO and really think about what your website and what you are doing with your business. You are getting an education in SEO with this workbook.
In the process of learning more about SEO, keywords, and links you will glean suggestions for your business that you may not have thought about had you not picked up the 2017 SEO Fitness Workbook to use. There are links in the workbook to use for watching videos in each chapter to understand better the process being explained.
The 2017 SEO Fitness Workbool covers Social Media. We all can use more understanding about Social Media! There is a separate book for Social Media that simply goes hand in hand with the SEO Fitness Workbook entitled "Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram & Beyond" to help with social media.
If you have a blog, you will enjoy the chapters on blogging and keywords to help you with the content of your blog. The 2017 SEO Fitness Workbook is a must have if you are serious about your online business for content, traffic and more! I highly recommend this SEO Fitness Workbook to everyone who has an online business!