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SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on Google Paperback – November 20, 2016
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About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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Top customer reviews
For several months I've been following Jason McDonald on YouTube and used some of the resources on his website. I was expectant that this book would be very helpful, and so far, it has been! This book is written in such a way that breaks SEO to a level that is not intimidating to beginners like me. SEO has been a complicated subject for me, but this book has empowered and encouraged me to pursue it and not give up.
There's an unending number of resources that Jason provides (not just in the book- but also linked to his website) and he gives plenty of examples to make things practical and easy to apply to your website. It's obvious that Jason is not only an expert in this field, but also that he cares about helping others master it too!
Thank you for writing and updating this book to 2017! I am grateful for you Jason McDonald!!
I encourage anyone to read this book. Undoubtedly, you will learn a lot!
Thanks to this book and the one before it I was able to take my personal blog from thirty or so regular readers to over five thousand unique visitors a month. I would highly recommend this workbook to anyone who is seriously considering working online as a writer. Even if you're not a writer, you still need to get your product out there for the world to discover and this is the way to do it.
Everything from A-Z is covered in this 2017 SEO Fitness Workbook to benefit your website. It is a workbook because there are work sheets in the book "TO DO." The work sheets give you a more hands on approach for learning SEO for your website.This is what I like about the 2017 SEO Fitness Workbook is the work sheets. You get down to the nitty gritty of SEO and really think about what your website and what you are doing with your business. You are getting an education in SEO with this workbook.
In the process of learning more about SEO, keywords, and links you will glean suggestions for your business that you may not have thought about had you not picked up the 2017 SEO Fitness Workbook to use. There are links in the workbook to use for watching videos in each chapter to understand better the process being explained.
The 2017 SEO Fitness Workbool covers Social Media. We all can use more understanding about Social Media! There is a separate book for Social Media that simply goes hand in hand with the SEO Fitness Workbook entitled "Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram & Beyond" to help with social media.
If you have a blog, you will enjoy the chapters on blogging and keywords to help you with the content of your blog. The 2017 SEO Fitness Workbook is a must have if you are serious about your online business for content, traffic and more! I highly recommend this SEO Fitness Workbook to everyone who has an online business!
This book is thorough, but succinct. However, I have one caveat. The author gives assignments along the way, so to get the biggest benefit from the book I highly recommend doing the work alongside the author. If you intend to just read the book and not do the work, I think you miss out on the full benefit of the author's knowledge. This book is very much like a college class, you get out what you put in.
The screenshots are wonderful tools to follow along with and make sure I am on the right track. The kindle version also has links to follow, something that might be lost in book format.
While I was aware of SEO, I wasn't aware of the many steps that it takes to appear as a top listing on the major search engines. No more $ will be spent on outside consultants. This book will be our guide. This book provides the steps needed, the tools provided, along with video snippets to support the teacher. This book JUST MAKES SENSE!