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SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs Paperback – September 11, 2016
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"John and Phil hit the nail on the head. The way people shop and buy has fundamentally changed, an inbound strategy is now a necessity for getting found online and growing your business."
- Brian Halligan, Co-founder and CEO, HubSpot
"Too many web designers and business owners treat SEO as an afterthought. SEO For Growth will show you how to build a lead generating website from the ground up."
- Larry Kim, Founder and CTO, WordStream, Inc.
"Business owners really need to read SEO For Growth. This book will take the mystery out of SEO and Google rankings in one weekend."
- Michael Port, New York Times Bestselling Author of Book Yourself Solid
"There are many pieces to solving the SEO puzzle. From search engine friendly web design and content marketing, to social media and reputation management, SEO for Growth will help you put it all together."
- Joost de Valk, Founder and CEO, Yoast
"Networking and referral marketing will always be critical small business marketing tactics, but today's buyer often follows a word-of-mouth recommendation with a Google search. SEO for Growth will show you how to create a web presence that will help you convert more of your referral leads."
- Dr. Ivan Misner, founder of BNI and New York Times Bestselling Co-author of Masters of Networking
About the Author
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering proven real-world, small business marketing ideas and strategies.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
He is a veteran speaker and workshop leader with over 500 successful events under his belt.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, The Duct Tape Marketing Podcast — a top-ten marketing show on iTunes — was called a “must listen” by Fast Company magazine.
Huffington Post calls John one of the top 100 “Must Follow” on Twitter, and Forbes named Duct Tape Marketing (www.ducttapemarketing.com) one of the 100 Best Websites for Entrepreneurs.
He is the featured marketing contributor to American Express OPENForum and is a popular workshop and webinar presenter for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
John’s practical take on small business is often cited as a resource in publications such as the Wall Street Journal, New York Times, and CNNMoney.
Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.
Phil is a co-author of the award-winning, Amazon best-seller "The Small Business Owner’s Guide To Local Lead Generation" and author of the Amazon best-seller "How To Hire A Web Designer: And Not Get Burned By Another Agency."
In addition to providing inbound marketing consulting services to companies across the United States Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.Com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.
Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
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Do you know the best place to hide a dead body these days? I’ll tell you at the end of this review.
I never would have thought I’d get so fired up by a book about search engine optimization, but SEO for Growth did it. Here’s why - SEO has changed a lot recently and so there are a lot of lingering misperceptions about what you need to do to get your company to show up on the first page of a search engine. Plus there is a staggering amount of money being paid to a lot of SEO firms and experts that is wasted. In fact, a lot of that work being done is actually causing harm to their clients.
In the book, the authors talk about how they have seen grown men cry when told that their brand new website is virtually useless and that it may need a total redesign to achieve their SEO goals. Hearing the same story over and over again motivated Jantsch and Singleton to do something about it. They wrote this book.
The book explains that the world of website creation is split into two camps: the old way of designing for "good looks" and the new way of designing for lead generation. And one of the most important things you need to succeed in SEO now is to provide original, remarkable content that your prospects are looking for.
SEO For Growth is like the scene in "The Wizard of Oz" when Toto pulls back the curtain on the mysterious and all powerful Oz. For too many businesses, SEO has been perceived as Oz. But now the curtain has been pulled back for all to see how it actually works and discover why SEO is not such an ominous, intimidating thing.
If you only read one book about modern SEO, read “SEO For Growth.”
And to listen to an interview with John Jantsch about "SEO for Growth," visit MarketingBookPodcast.com.
Oh, the best place to hide a dead body these days? On the second page of Google. Nobody goes there.
In this book you will uncover SEO strategies to connect people to your website, and see how that drives real results in converting them to customers. It also provides a peek inside of the mind of Google. You’ll understand how Google thinks, and what it takes to move up the rankings on its SERPs.
The authors explain how you can’t have an effective SEO strategy without understanding how that strategy integrates within your complete marketing plan. The book states that a website alone is not a marketing plan, and it provides in detail many of the elements of a strategic marketing effort that can contribute to better search engine results. This guide not only explains why, but will also show you how all the pieces fit together.
As you move from chapter to chapter in this book, you will not only be able to easily understand and apply the concepts presented, but you will be given tips, resources and advice from industry leaders.
If you want to learn about SEO, you’ll find tons of resources packed into an easy to understand, informative and very relevant book. This is among the best books on SEO, and I will continue to refer this book to others.
The title says a lot - especially the "For Growth" part - SEO is great in an of itself, but if it isn't aimed at a real metric - sales/revenue/growth - then it's really little more than a vanity metric that makes an owner feel good about seeing their name show up on Google. And many times the confusion resides in trying to show up when someone searches your brand name - which is (at best) 10% of the game. Factor in how often the search engines change things (probably changed at least twice since I started this review) and you can see how folks get frustrated and give up.
Well, they should read this book.
What John and Phil have done here is articulated a clear and compelling case for turning the tables on your frustration with search engines and instead turn them into a growth driver for your business. I know both authors, I know their work and I've read all their additional content and can assure you they went into this book with the intent of giving you "the goods" you need to help your business. This book is not a bait-and-switch to signing up for other content, it's an effective system for driving positive results for your business. Do what this book says, in the manner they say to do it, and your frustrations with search engine marketing will dissipate as your business grows. Well worth your time and money.