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SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization Paperback – August 25, 2014
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***** Dorie Clark, HBR Writer and Author of "Stand Out"
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that's well worth reading is "SEO Like I'm 5" by Matthew Capala.
***** Brian Honigman on THE HUFFINGTON POST
Matthew's book got me to act, and if you read it, you will certainly start acting.
***** Claudia Azula Altucher, Co-Author of WSJ Bestselling Co-Author of "The Power of No"
From the Author
In a world where 80% of consumers search for a product or service on Google before purchasing it, invisibility is a fate much worse than failure.
Yet showing up in Google became the Labors of Hercules far many business owners. Each year, Google changes its search algorithm around 500-600 times. Each year there are more changes than a year ago.
2015 has already been a rollercoaster for businesses and marketers who are trying to keep up with Google, and we can expect much more yet to come!
While Google is evolving at light speed, many are lost fighting for survival. Worst of all, many marketers are still using the obsolete SEO tactics of the past that today may put you in Google's penalty box pronto. You will not do well in SEO by chasing the algorithm; you need to get in front of it...
But when it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree.
"SEO Like I'm 5" is for businesses, marketers, bloggers, and entrepreneurs who need to get results NOW and don't have the time to wait months to start selling on Google. The end product is an actionable roadmap for a total makeover of your online business visibility.
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Top Customer Reviews
Like the author says, nothing is impossible and having read this book and as long as you apply some of the advice and guidance it provides there is no reason why your websites improve dramatically.
While great for beginners, this book will also reveal awesome tactics for the seasoned veteran. I highly recommend it!
After reading just a few pages I already used Fiverr.com to create a customized image for an important blogpost that took me a long time to create... I knew about Fiverr but reading Matthew had me using it... It was one of those "duh" moments... how did I not?
The book inspired me with examples and photos to actually see for myself how much better a good blogpost (which I already had) could be, if I put just a little more energy into it...
Another thing I learned was that Google has changed the way it measures the quality of content 3 times... And Matt explains how to be aware of it so that your good content is seen.
I had no idea about the site that ranks authors on the internet for quality of content... It's in the book.
I am also now in the process of figuring out the move from blogger to wordpress...
There are so many changes that are happening as a consequence of reading Matthew's book that I wish I've had it sooner.
I know this is one of those I will be reading daily, a page here, another page there, a bit when I wake up, and so on. It is also a great reference point.
This is written in a way that is comes across like a friend explaining his complex job to me so that it is clear what he does.
I will write more once I finish reading and have a chance to try to put the content to use.
Finished it last night. This book seems to be directed to others of the same ilk as the author. If you are a self help author or aspiring writer, etc, there may well be useful content here. In other words, if you believe you can create on-going content that others will want to follow, there are hints and tools to use. If, on the other hand, your business is more static, or your clients are companies that are easily 1000 times your size(as mine are, hence unlikely to link to my site), there aint much here. I've gotta say, reading this book reminded me of watching a bunch of teenage girls hanging out together. They twitter and giggle and have their own vernacular and inside jokes and don't understand that there is a world outside of their own.
Again, I'm a old guy. Maybe I just don't get it.
The content is good, but a tad light. Lots of tools referenced. I wish more authors and bloggers would just list the tools they use rather than the, "47 tools to....", but I might be in the minority on that one.
Matthew does a good job of linking other sources and thought leaders. I think I might be frustrated if I was reading a print copy because of all the linking, but in kindle it's fine. He is an Altucher fan, and that makes me a fan of his.
What the book does lack is in depth examples. There are plenty of cursory examples, but nothing that puts the whole recipe together to show you how to bake your cake.
For $3 it's money well spent.
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