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SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine 2nd ed. Edition
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Top Customer Reviews
In a carefully-worded final paragraph, he says "If you feel this book has provided value, please visit Amazon.com and write a review". He says "I will provide anyone who completes a review with access to my SEO training videos (a $297 value) absolutely FREE! Simply send a link to your review once posted on Amazon.com to <his email address>."
That is incredibly scummy. The guy asks for Amazon reviews "if you feel this book has provided value". Technically he didn't say he wouldn't give you the "$297 value" if you wrote a bad review, but since you have to send your review to the author before he can approve it, he knows that very few people will give him a bad review.
What's worse is that the book spends so much time promoting his website. He references his website all throughout the text, and he actually printed his web address as a footer on each and every page of the book! When you go to that web address, it tries to sell you training, consulting and tools. Unbelievable!
This kind of thing is the reason the public craves authenticity today. We have all dealt with BS telemarketers and used car salesmen who "have to run your offer past the manager" and we're tired of it. Nobody likes a swindler claiming they are giving you a FREE "$297 value". We know you just made that number up. You aren't fooling anybody.
Look, I already bought the book. Stop selling now and just give me the information that I paid for.Read more ›
Also, I wonder who edited his book... there are more typos and language errors than average, which takes away from his credibility and his message, no matter how successful he is in real life. Also, some of the URLs he includes no longer work, so you have to do some digging to find the information online if it still exists. That's a huge no-no in publishing: don't publish specific URLs in books. They change!
Bottom line: I got most of the information I wanted. I was just surprised that a marketing guru would put out such a poorly written and edited book.
If you want to get up-to-speed on SEO in just a few hours, this is a great and inexpensive resource to start. Highly recommended!
Even as an experienced reader, I came away with some fresh ideas I can put to use. At the very least it makes a nice reinforcement to the the ideas I already practice.
I began reading this, and within half an hour things that didn't make sense, suddenly did. Yesterday I rewrote our site description (realizing how boring, dull, and virtually useless "Homepage of Ruby Christian School" was), and also figured out how to get a site map created and affixed to Google. Within minutes our page views (and yes I realize part of this are bot programs, more than likely) jumped from 75 to 325, and more importantly our unique visitors hit a 30 point jump from 65 to 95. And I've only fixed two elements!
Like I said, it's fantastic for newbies. I will play my judgement close to the vest and only give it four stars as I haven't finished reading it yet, but I had to post here and give thanks to the author for talking to me about this at a level that I could understand WITHOUT making me feel that I was being talked "down to." Marvelous effort!
Most Recent Customer Reviews
Very good book, but outdated now. Look for latest version or improved products as its been awhile. Back in the day I bought this, it was perfect.Published 6 months ago by Michael
Great book - still helps me when I'm developing a Social Media campaign. Be sure to order the latest edition.Published 13 months ago by krtruman
The book is excellent! It describes with a very simple and comprehensive way all the steps you should follow to manage the optimization of your website!Published 15 months ago by Nefeli Pantzi
If you're looking to learn SEO and learn it well, this is definitely the first book that I would recommend. I learned so much about SEO from this book. Mr. Read morePublished on April 28, 2014 by Cygnet Brown
A friend loaned me the book and so I have read this edition. The content is useful, but because it is the 2nd edition, many of the links and references that appear not work. Read morePublished on February 9, 2014 by Carmen Gámez
While SEO is evolving at a very quick pace and some of the things the author talks about are no longer valid, the book can definitely help anyone getting started with SEO get a... Read morePublished on December 29, 2013 by Georgiana Mihaila
This book was a quick read and an incredible primer for the world of SEO. All of the basics you need to get going with on page and off page SEO are included. Read morePublished on December 4, 2013 by Xtract
My partner and I are business strategy consultants. Our expertise is helping companies in mature "commoditized" industries develop and maintain a compelling competitive... Read morePublished on July 11, 2013 by Gary Scott