Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine 2nd ed. Edition

4.6 out of 5 stars 158 customer reviews
ISBN-13: 978-1460908518
ISBN-10: 1460908511
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$3.99 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$17.95 On clicking this link, a new layer will be open
More Buying Choices
32 New from $2.51 28 Used from $0.01
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Windows10ForDummiesVideo
Windows 10 For Dummies Video Training
Get up to speed with Windows 10 with this video training course from For Dummies. Learn more.
$17.95 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Editorial Reviews

About the Author

Michael Fleischner is a search engine optimization (SEO) and Internet marketing expert with more than 14 years of online marketing experience. He has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. Michael is also an author and Founder of MarketingScoop.com - the leading free resource for marketing professionals and Upward SEO, one of the Internet's largest SEO marketplaces. In 1993, Michael graduated Rutgers College Business School with top honors and a degree in marketing. Two years later, Michael received a Masters degree in Integrated Marketing Communications from Nortwestern University, located in Evanston Illinois. At that time, he worked for United States Gypsum corporation (USG) in a strategic marketing role and later teamed up with the former owner of Evelyn Wood Reading Dynamics to sell reading programs to students and universities. Just a short while later, Michael was back in NJ practicing marketing and managing operations for Caliper, a human resource management company located in Princeton NJ. Michael honed his marketing and management skills before moving to Peterson's in 2000. In a business development role, Michael developed key relationships with ETS, Yahoo!, AOL, and other leading companies. By the age of 30, Michael had aggressively moved the Peterson's organization into online marketing and promotion. Since that time, Michael has held numerous roles in online marketing and business development. While serving the role of business leader, Michael also pursued other interests in the area of online marketing. In 2004, Michael launched his first web site MarketingScoop.com to provide free resources to marketing professionals. Since that time, his Marketing Blog has gained International recognition and provides leading commentary on marketing, Internet marketing, and Search Engine Optimization. Michael's first book was published in 2008 under the title, SEO Made Simple: Strategies for Dominating the World's Largest Search Engine. Since the publication, Michael has presented at leading companies and provided SEO consulting through his search engine optimization consulting company, Upward SEO.
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $0.99 (Save 67%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
  • Thousands of books are eligible, including current and former best sellers.
  • Look for the Kindle MatchBook icon on print and Kindle book detail pages of qualifying books. You can also see more Kindle MatchBook titles here or look up all of your Kindle MatchBook titles here.
  • Read the Kindle edition on any Kindle device or with a free Kindle Reading App.
  • Print edition must be purchased new and sold by Amazon.com.
  • Gifting of the Kindle edition at the Kindle MatchBook price is not available.
Learn more about Kindle MatchBook.


The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 138 pages
  • Publisher: CreateSpace Independent Publishing Platform; 2nd ed. edition (February 13, 2011)
  • Language: English
  • ISBN-10: 1460908511
  • ISBN-13: 978-1460908518
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (158 customer reviews)
  • Amazon Best Sellers Rank: #1,324,048 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I bought this book on the strength of its Amazon reviews. When I got to the end of the book, I found a paragraph that explains why this book has so many good reviews: The author actually extorts Amazon reviews from the reader right in the book!

In a carefully-worded final paragraph, he says "If you feel this book has provided value, please visit Amazon.com and write a review". He says "I will provide anyone who completes a review with access to my SEO training videos (a $297 value) absolutely FREE! Simply send a link to your review once posted on Amazon.com to <his email address>."

That is incredibly scummy. The guy asks for Amazon reviews "if you feel this book has provided value". Technically he didn't say he wouldn't give you the "$297 value" if you wrote a bad review, but since you have to send your review to the author before he can approve it, he knows that very few people will give him a bad review.

What's worse is that the book spends so much time promoting his website. He references his website all throughout the text, and he actually printed his web address as a footer on each and every page of the book! When you go to that web address, it tries to sell you training, consulting and tools. Unbelievable!

This kind of thing is the reason the public craves authenticity today. We have all dealt with BS telemarketers and used car salesmen who "have to run your offer past the manager" and we're tired of it. Nobody likes a swindler claiming they are giving you a FREE "$297 value". We know you just made that number up. You aren't fooling anybody.

Look, I already bought the book. Stop selling now and just give me the information that I paid for.
Read more ›
18 Comments 71 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By edeefish on January 25, 2013
Format: Kindle Edition Verified Purchase
This book helped me to understand more about SEO, and I applied a lot of the information to my own website. It's worth the Kindle price. However, as another reviewer stated, I was a little put off by the "used car salesman" tone, and I grew tired of how often the author praised himself for his own knowledge and skills. I conducted some of the searches, just as he instructed in the book, and he's no long the number one search result on Google. Oops.

Also, I wonder who edited his book... there are more typos and language errors than average, which takes away from his credibility and his message, no matter how successful he is in real life. Also, some of the URLs he includes no longer work, so you have to do some digging to find the information online if it still exists. That's a huge no-no in publishing: don't publish specific URLs in books. They change!

Bottom line: I got most of the information I wanted. I was just surprised that a marketing guru would put out such a poorly written and edited book.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
My office was just approached by an SEO company that charges $930-$3270 per month to implement SEO strategies for 9-24 keywords respectively. This book provided valuable information for use in the vetting of their proposal. I even contacted the author this morning with a question via his website - and to my surprise - he answered within moments.

If you want to get up-to-speed on SEO in just a few hours, this is a great and inexpensive resource to start. Highly recommended!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I am about to begin a career as a digital marketer and needed a book to brief me on the likes of SEO and the industry in general. While this book filled my head with valuable knowledge, it leaves somewhat of a gap for the more intermidate rubric. The intro is painfully repetitive and should likely be edited in the next edition.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
This is a quick and easy read. I would say it is geared to the small business owner who is seeking to get a handle on basic SEO principles. If that's you read away and you won't be disappointed. More seasoned SEO veterans will find the information very basic, but that does not make the information any less useful for those just starting out.

Even as an experienced reader, I came away with some fresh ideas I can put to use. At the very least it makes a nice reinforcement to the the ideas I already practice.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Found this yesterday and have read up to about page 40 in it. I understand pros may find it too simple, but for someone like my wife and I it's been a jewel of a find. We have a small school, with a small website; for months people have been talking about SEO with me but I have to admit, I really didn't get it. Not bragging here, I have a B.S. in computer science, but it's from 1990 and all this strange SEO, keyword, meta tag thing just seemed to be escaping me...again, until yesterday afternoon.

I began reading this, and within half an hour things that didn't make sense, suddenly did. Yesterday I rewrote our site description (realizing how boring, dull, and virtually useless "Homepage of Ruby Christian School" was), and also figured out how to get a site map created and affixed to Google. Within minutes our page views (and yes I realize part of this are bot programs, more than likely) jumped from 75 to 325, and more importantly our unique visitors hit a 30 point jump from 65 to 95. And I've only fixed two elements!

Like I said, it's fantastic for newbies. I will play my judgement close to the vest and only give it four stars as I haven't finished reading it yet, but I had to post here and give thanks to the author for talking to me about this at a level that I could understand WITHOUT making me feel that I was being talked "down to." Marvelous effort!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine

Pages with Related Products. See and discover other items: ebay books, computer network