- Paperback: 106 pages
- Publisher: CreateSpace Independent Publishing Platform (May 5, 2009)
- Language: English
- ISBN-10: 1442169206
- ISBN-13: 978-1442169203
- Product Dimensions: 6 x 0.2 x 9 inches
- Shipping Weight: 6.4 ounces (View shipping rates and policies)
- Average Customer Review: 391 customer reviews
- Amazon Best Sellers Rank: #2,655,303 in Books (See Top 100 in Books)
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SEO Made Simple: Strategies For Dominating The World's Largest Search Engine Paperback – May 5, 2009
About the Author
Michael H. Fleischner is an Internet marketing and Search Engine Optimization expert. For more than a decade, Michael has been working with companies across numerous industries to improve their Web site marketing and search engine optimization tactics to and produce tangible results. Michael has appeared on ABC World News, the TODAY Show, Bloomberg Radio, and other major media. He is the founder of MarketingScoop.com, UpwardSEO, and more than a dozen Web sites and blogs related to marketing, search engine optimization, and Internet marketing. As an avid speaker and consultant, Michael continues to communicate the benefits of SEO and educate others on proven techniques for achieving the #1 position on Google - the world's largest search engine.
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All this being said everything he said is true, but general SEO knowledge. If you are looking for something more this book is not for you, if you are clueless when it comes to SEO this book will be great for you..really. Hope this is helpful, wish i had read this review.
My only reservation is that he references his own website which is not not operational any longer. I wrote to him through the book website and he said it is because he sold that business. I was hoping to see how he optimized it. That was the only disappointment.
The book appears self published which I have no problem with but like someone else said he uses links to his website at the bottom of every page. I am not against this, but I am against interruption marketing which is what that does.
He obviously does not give away all his secrets, if he did there would be NO reason to hire him so he gives away the basics, can't blame him, but I also can't give this book a great review. I know he used the process in the book to get his website up to snuff however he doesn't mention how he keeps it up to snuff or what happens if a competitor reads this book and takes me over?
Some information in the book I have already found is out of date. Adlabs microsoft commercial intent tool? Without that it seems there is no way to determine the commercial intent of a keyword or there are no other suggestions for alternatives. A little disappointing.
With all that said Michael is obviously trying to raise his status with the self-published-book-I-am-now-an-expert route which to his reputation he is. The book is decent for a beginner in SEO but if you want more meat and potatoes rather than use H tags, bold things, underline things, you know the basic stuff most people should know you are going to be in for a big surprise.
PS. I would have given this book 4 stars rather than 3 but when I checked out the SECRET link at the bottom of the book it's filled with affiliate products? Really? Why not get me to sign up to an SEO list and give me some more tips for free that would've been cool...that page does NOT do that. It might be on there but I am the affiliate products made me leave faster than anything else.
Ok, that was the good, now for the bad point of this Kindle version of the book. I cannot speak for the printed version as I have not seen it; but the Kindle version is filled with printing error. These are not grammatical error but formatting issues. You will be reading along and all of a sudden you will come across a sentence that is half there or out of context. Sometimes I was able to figure it out and other I just gave up.
The only other thing that I didn't care for (and this is just one of the things I personally don't like in any book) is the constant pitch to visit his website where there are a group of affiliate links to product he's promoting. I have nothing against anyone promoting affiliate links or telling you to visit their website, but I prefer to see it maybe in the beginning, once or twice during the middle and then at the end. There are far more than that.
Because of these two very minor negative points that I mentioned I have to give it a four star rating. If you are new to SEO or don't understand it fully then this is the book for you. You will learn a great deal about SEO and how to use it to your advantage.